50 Ways to Jumpstart Your Social Media

Strategy

Presented by: Tara Pringle Jefferson, public affairs associateScott Tennant, public relations officer

But first….

You do have a social media strategy, don’t you?

Are you blindly updating your organization’s Facebook page?

Do you only send out tweets whenever you get inspiration?

Are you avoiding social media altogether?

It’s 2010.

The “shiny new object” syndrome is over.

It’s time to think deeply about how your organization can use

social media

to create

REAL change.

Flickr photo provided by

z6p6tist6

“If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon?

If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success?

You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work.”

~ Beth Kanter

Where social media fundraising campaigns take off

• General info you should know

• Make the most of your Facebook Page

• Keep your followers all a-Twitter about your organization

• Blog your way to the top

• Podcasts are just radio shows in your pocket

• 15 tips to build community

General stuff to jumpstart your thinking

Plant supporters for your Plant supporters for your executive directorexecutive director1

2

3

Breakfast = Morning post

Mid-morning snack = check for replies, comments

Lunch = 2nd post of the day (if applicable)

Mid-afternoon snack = check for replies, comments

Dinner = Check for comments, post additional information right before you leave the office

4

5

6“The most generous members [organizations] of any social media company are the most credible and influential and as such, they can devastate their competition.”

~Shel Israel

“What is the worst

possible thing that

can happen if we use

these tools?”

Answer it.

Move on.

Let me ask one

question…

7

8

1 Read Beth Kanter’s blog {www.bethkanter.org}9

10Nine ideas from Beth Kanter:

1) Professional development and learning

2) Discover, interactive, and learn from thought leaders

3) Informal collaboration with peers

4) Create an archive for conference presentations

5) Tools to share documents and get feedback

6) Training

7) Fundraising

8) Advocacy

9) Sharing your organization’s story

11 Draft a social media policy

12 Get your whole staff Get your whole staff involvedinvolved

Jumpstarting…Your Facebook Page

Make your Facebook Make your Facebook posts “share-able”posts “share-able”13

14 Dig into your statsDig into your stats

““Tag” other organizations Tag” other organizations in your Facebook page in your Facebook page updatesupdates

15

1 Dip a toe into Dip a toe into mobile technologymobile technology6

Jumpstarting…Your entry into the

world of Twitter

17 Understand the “ladder of Understand the “ladder of engagement” for Twitterengagement” for Twitter

18 Be inquisitive – ask questions Be inquisitive – ask questions

19 Use direct Use direct messages with a messages with a purposepurpose

20

21 Capture your tweets Capture your tweets for your archivesfor your archives

22 Ask your followers Ask your followers to share your to share your messagemessage

23 Create lists to make Create lists to make Twitter more Twitter more manageablemanageable

24 Follow local reporters Follow local reporters and engage themand engage them

25 Create a hashtag Create a hashtag unique to your unique to your organizationorganization

26 Measure campaign Measure campaign impact on Twitterimpact on Twitter

Jumpstarting…Your blogging

efforts

27

28

29

Step 1 – Identify bloggers

Step 2 – Visit their blogs and comment

Step 3 – Comment again

Step 4 – Send a casual e-mail, begin relationship

Befriend bloggersBefriend bloggers30

“A website without multimedia is like a cupcake without icing. Functional but

lacking.”

Make sure you put icing on your posts.

31

Jumpstarting…Your move to

more podcasts

32

33

34

35

15 tips to build an engaged community

36

37 Find the sweet spot Find the sweet spot between posting too between posting too much and too littlemuch and too little

38 Respond to comments, Respond to comments, wall posts, tweets, wall posts, tweets, mentions, questions - mentions, questions - EVERY timeEVERY time

39

40 Integrate social Integrate social media into your media into your newslettersnewsletters

41 Link to grantees Link to grantees whenever possible whenever possible

42

43

44 Schedule SOME posts in Schedule SOME posts in advance to alleviate burn-advance to alleviate burn-outout

45 Don’t be Don’t be intimidated by intimidated by videosvideos

46

47 Aim for one new Aim for one new video each monthvideo each month

48 Promote older – yet Promote older – yet still relevant! – still relevant! – YouTube videosYouTube videos

49 Upload multimedia Upload multimedia content once – content once – distribute it all overdistribute it all over

50 Read Mashable.com Read Mashable.com

GIVEAWAY TIME!