50035324 study on consumer buying behaviour amp satisfaction level of two wheeler with refrence to...

7/28/2019 50035324 Study on Consumer Buying Behaviour Amp Satisfaction Level of Two Wheeler With Refrence to Bajaj Auto Ltd 120511124459 Phpapp01 Copy

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STUDY ON CONSUMER BUYING BEHAVIOR &

SATISFACTION LEVEL OF TWO WHEELER WITH

REFRENCE TO BAJAJ AUTO.

PROJECT REPORT

SUBMITTED TO

UNIVERSITY OF PUNE

FOR THE PARTIAL FULFILLMENT OF THE DEGREE

BACHELOR OF COMMERCE

BY

SUBHADIP.SUNIL.MAITY

B.Y.K (SINNAR) COLLEGE OF COMMERCE, NASHIK-5

T.Y.B.COM. , DIVISION :- H ROLL NO:-731

YEAR: 2011-2012

GUIDED BY

MRS.KALPANA.KAREGAONKAR


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A C K N O W L E D G E M E N T

I have pleasure in successful completion of this work titled: Study on consumer buying behavior

& satisfaction level of two wheeler with reference to Bajaj auto ltd.

The special environment at B.Y.K College of Commerce, Nasik that always support educational

activities, facilitated my work on this project.

I acknowledgement the support and encouragement, extended for this study by Principal

Dr. Dhanesh Kalal.

I greatly appreciate the motivation and understanding extended for the project work, by

Ashok. Hemrajani (Manager) and the staff of the surveyed business unit, who, responded

promptly and enthusiastically to my requests for frank comments despite their

congested schedules. I am indebted to all of them, who did their best to bring improvement

through their suggestions.

I am very much thankful toMrs. Kalpana. karegaonkarfor his/her encouragement and guidance

for this project work. It would not have been possible for me to complete this work without

his/her suggestions on every part of this work.

I acknowledge the authors, whose works gave me insight and information related to this subject.

I am thankful to library staff and administrative staff of the B.Y.K College who, directly, or

indirectly, have all been helpful in one way or another.

I thank my father and mother who encouraged me to extend my reach with their help and

support,

I have been able to complete this work.

Signature

(Name of the student)

Date:-


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INDEX

1. Introduction

1.1 Need And Importance Of Project Work.

1.2 Objectives Of Project Work

1.3 Methodology

2. Bajaj Auto Profile

2.1 Achievements

3. Product Profile

4. Theory

5. Data Analysis And Interpretation

6. Findings And Recommendation

7. Conclusion

7.1 Based On Work

7.2 Based On Learning Benefits

Annexure

Questionnare

Other literature to be attached

Bibliography

Executive Summary


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I N T R O D U C T I O N


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NEED AND IMPORTANCE OF PROJECT WORK:-

Two Wheeler Auto Mobiles Introduction

Throughout the centuries man has striven to expand his capabilities through the use

of machine. His ever inventive mind has constantly devised ways to use tool to

increase his abilities to explore the world around him. To go faster, deeper, higher

and further than before was it. Coupled with his need to find new thrills, new

adventures and new modes of transportation, the invention refinement of the

motorcycle seems an inevitable outcome.

It would seem that Michelangelo conceived of the bicycle as early 14th century.

And his drawing shows a remarkable resemblance to he modern day bike. It had

wheels of similar size and even pedals and chain. Albeit made without any

apparent means of steering. Through never built, it was a remarkably clever design,

and early bicycle makers would have done well to study his concepts, there have,

in fact been 4 machines built based on his drawing, attesting to the viability of his

design. In 1885 the Daimler, Europe this is consider by many as the first true

motorcycle or motor bicycle, as it was the first to employ an internal combustion

engine and was designed from the ground up to be motor powered. Designed by

gottlibe Daimler it was powered by an Otto cycle engine producing about horse

powers. Note this design again employed wooden wheels and Daimler dropped the

twist grip controls from his 1877 design in favor of leavers on the frame. In 1898

orient-Aster, USA the American made production motorcycle was this entry built

by the Metz Company, in Waltham, mass, it used an aster engine that was a French

copy of the Metz Company, in Waltham, mass.

Introduction ofIndia Two wheelers Company

Bikes or two wheelers in India cater to various needs of the consumers. With the

choice of the Indians improving from bicycles to two wheelers, the Indian two-

wheeler market has seen a significant growth over the years. Now owing a bike has

become a must for most Indians. Even if people own a car they prefer to have a

bike as it is very economical and fuel efficient.


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With the growth in the economy the demand for two wheelers is increasing over

the years. It is one of the most dynamic industries today and with the increasing

competition companies are bringing in new products with sophisticated

technologies and innovative features to capture a major pie of the Indian market

and its the consumer who is benefited from it..

With the availability of reduced consumer loans and high disposable income the

Indian two-wheeler industry has perceived an exceptional growth over the past few

years thereby making India the second largest market for two wheelers in the world

only after China.

The motorcycle has now become one most popular mode of transportation among

the Indian middle class families because of it is cost effective, economical and easy

to navigate through the traffic.

Moreover, the people have started preferring bikes instead of scooters and mopeds

and today bikes form a major part of the Indian two wheelers. Indian companies

are one of the largest two wheeler manufacturers in the world. The number one

bike manufacturer in the world, Bajaj auto is in close competition with the Indian

manufacturer Bajaj India.

The motorcycle industry in India has witnessed a tremendous change in the 90s

with the invention of 4 stroke engine which makes the bikes more fuel efficient.

Further companies are trying to bring in more innovations to make the motorcycleride more comfortable, safe and user friendly and economical.

In a nut shell the followings factors can be distinguished for the growth of

motorcycle industry in India:

y Easy accessibility to cheap consumer loans

y The increase in the average income of the family.

y The reduction in duties and taxes.

y Convenience with regards to commuting as compared to the public transport

system.

y The first choice among youths and teenagers.


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Introduction of Study

Selling of any product, there is needed to build relationship with customer. For

building a relationship there is need for knowing the customer behavior and how

will be they satisfied?

This project is undertaken to know the customer behavior & satisfaction level for

Bajaj auto at Nasik. Also through this project get awareness that which factors

affect on the selling of bike mainly in the rural area. Because the area where

project was undergoing, it is almost rural area and most population income

depends on agriculture or its products.

There were some limitations while doing the project. The data was collected by

personal interviews of the respondents. It was very challenging to fill up the

questionnaire as most of the population comes from rural back ground. As it wasthe rural area we were supposed to explain each and every question of the

questionnaire. Also many of them did not show any interest in filling

questionnaires.

This study will help Bajaj auto to know the most popular way by which they are

providing services and quality to the customers and to know various customers

Perceptions.

From the study, we found that, the customers were highly satisfied with the

products and service of Bajaj auto, but there were some complaints regarding after

sales service and staff of Bajaj auto. It was found that Bajaj auto Motorcycle is

having a good brand image in the market.


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Objective of The Study:-

To know consumer behavior for purchase of two wheeler bike.

To identify the factor which influences on consumer decision?

To study whether customers are satisfied regarding the two wheeler.

Identifying possible areas of Improvement.

In todays world customer is the key of the success of any business. So, Customer

behavior and its satisfaction level play very key role to sale of the product. Thats

why we decide to keep the project title related this key factor called Study on

consumer buying behavior and satisfaction level of two wheeler with refrence

to Bajaj auto.Main purpose of the study was to know the customer buying

behavior and demand into the minds of customer of Nashik because always

customers say something and does something. At the same time as there are many

companies manufacturing motorcycles, idea about thinking of customer on

whether, what, how, and for whom to purchase the motorcycle.Therefore, research

is required to measure present consumer buying behavior at the purchase of

Bajaj auto bike. so the researcher problem is to identify what are the criteria that

prospective customer takes into consideration before buying the motorcycles. Also

after purchasing are customers being satisfied or not?


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METHODOLOGY

For Preparing The Project And For Gathering Necessary Information Relating To

The Project The Two Important Methods Of Data Collection Are Used, They Are

As Follows:

Primary Data Collection:

1. Distribution Of Questionnaire

2. Interview

3. BAJAJ Auto

4. Shopkeepers Opinion

5. Consumer Panels

Secondary Data Collection

1. Survey

2. Statistics And Graphs

3. Observation

4. Newspapers

5. Magazines

6. Sales Records

7. Accounting Records

8. Internet


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Profile of The Company


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Profile of the Company

BAJAJ AUTO PROFILE

Logo

Founded November 29, 1945 in Pune Maharashtra, INDIA

Headquarters Bajaj Auto Limited Complex

Mumbai-Pune Road

Akurdi, Pune 411 035.

Tel: (020) 27472851(Extn 6063), 27406063

Fax: (020) 27407380e-mail: [email protected]


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BAJAJ AUTO HEADQUARTERS

Jamnalal Bajaj, Founder

Rahul Bajaj, Chairman

Key people Mr. Rajiv Bajaj, Managing Director

Sanjiv Bajaj,Executive Director

Industry Automotive

Products Motorcycles, Scooters, Auto rickshaw

Website www.bajajauto.com


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Board of Directors:

Name of the Directors Designation

Rahul Bajaj Chairman Vice President (Insurance, BFSL)

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

SanjivBajaj Executive Director

Eric Vas President (New Projects)

Abraham Joseph President (Research & Development)

Pradeep Shrivastava President (Engineering)

S Sridhar CEO (2WH)

R C Maheshwari CEO (Commercial Vehicles)

Rakesh Sharma CEO (International Business)

C P Tripathi Vice President (Corporate)

N H Hingorani Vice President (Commercial)

Kevin P D'sa Vice President (Finance)

V S Raghavan CEO (Operations, BHIL)

S Ravikumar Vice President (Business Development)

K Srinivas President (Human Resources)

Ranjit Gupta President (Insurance, BFSL)

J. Sridhar Company Secretary


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Achievements

y November 29 Bajaj Auto comes into existence as M/s Bachraj Trading

Corporation Private Limited.

y 1948 Sales in India commence by importing two- and three-wheelers.

y 1959 Bajaj Auto obtains licence from the Government of India to

manufacture two- and three-wheelers.

y 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of

Akurdi Plant.

y 1970 Bajaj Auto rolls out its 100,000th vehicle.

y 1971 The three-wheeler goods carrier is introduced.

y 1972 The Bajaj Chetak is introduced.

y 1975 BAL & Maharashtra Scooters Ltd. joint venture.

y 1976 The Bajaj Super is introduced.

y 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves

production and sales of100,000 vehicles in a single financial year.

y 1981 The Bajaj M-50 is introduced.

January 19 Foundation stone laid for the new Plant at Waluj,

Aurangabad.

November 5 The Waluj plant inaugurated by the erstwhile President of

India, Shri Giani Zail Singh.

Production commences at Waluj, Aurangabad in a record time of16

months.

y 1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are

introduced.

500,000 vehicles produced and sold in a single financial year.

y 1990 The Bajaj Sunny is introduced.

y 1991 The Kawasaki Bajaj 4S Champion is introduced.

y 1994 The Bajaj Classic is introduced.


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November 29 Bajaj Auto is 50. Agreements signed with Kubota of Japan

for the development of diesel engines for three-wheelers and with

Tokyo R&D for ungeared Scooter and moped development. The Bajaj

Super Excel is introduced while Bajaj celebrates its ten millionth vehicle.

One million vehicles were produced and sold in this financial year.

y 1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are

introduced.

y 1998 Production commences at Chakan plant. June Kawasaki Bajaj

Caliber rolls out of Waluj. July Legend, India's first four-stroke scooter

rolls out of Akurdi. October Spirit launched.

y 1999 Caliber motorcycle notches up 100,000 sales in record time of12

months.

y

2000 The Bajaj Saffire is introduced.y 2001 November Bajaj Auto launches its latest offering in the premium

bike segment 'Pulsar'. January The Eliminator is launched.

y 2003 October Bajaj Pulsar DTS-i is launched. October 107,115

Motorcycles sold in a month. July Bajaj Wind 125,The World Bike, is

launched in India. February Bajaj Auto launched its Caliber115

"Hoodibabaa!" in the executive motorcycle segment.

y 2004 October Bajaj Discover DTS-i launched August New Bajaj Chetak 4

stroke with Wonder Gear launched May Bajaj CT100 Launched JanuaryBajaj unveils new brand identity, dons new symbol, logo and brandline

y 2005 December Bajaj Discover launched June Bajaj Avenger DTS-i

launched February Bajaj Wave DTS-i launched

y 2006 April Bajaj Platina launched

y 2007 December RE GDi autorickshaw launched September Bajaj XCD

125 DTS-Si launched August DTS-Si engine launched July Revamping of

Organisational structure June Bajaj Pulsar 220 DTS-Fi launched April

New Bajaj Auto Plant at Pantnagar, Uttarakhand February 200 cc PulsarDTS-i launched January Bajaj Kristal DTS-i launched

y 2008 September Bajaj Platina 125 DTS-Si launched August Bajaj XCD

125 DTS-Si is largest selling 125cc motorcycle July Bajaj Discover 135

DTS-i Upgrade Launched. June Bajaj Pulsar 220 bags IMOTY award


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Product Profile


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Product of BAJAJ AUTO :-

Market share of Bajaj auto Motorcycle:-

Motorcycle:


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T H E O R Y


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The Company

The Bajaj Group is amongst the top 10 business houses in India. Its footprint

stretches over a wide range of industries, spanning automobiles (two-wheelers and

three-wheelers), home appliances, lighting, iron and steel, insurance, travel and

finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourthlargest two- and three- wheeler manufacturer and the Bajaj brand is well-known

across several countries in Latin America, Africa, Middle East, South and South

East Asia. Founded in 1926, at the height of India's movement for independence

from the British, the group has an illustrious history. The integrity, dedication,

resourcefulness and determination to succeed which are characteristic of the group

today, are often traced back to its birth during those days of relentless devotion to a

common cause. Jamnalal Bajaj, founder of the group, was a close confidant and

disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. Thisclose relationship and his deep involvement in the independence movement did not

leave Jamnalal Bajaj with much time to spend on his newly launched business

venture.

Founded in 1926, at the height of India's movement for independence from the

British, the group has an illustrious history. The integrity, dedication,

resourcefulness and determination to succeed which are characteristic of the group

today, are often traced back to its birth during those days of relentless devotion to a

common cause. Jamnalal Bajaj, founder of the group, was a close confidant and

disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.This

close relationship and his deep involvement in the independence movement did not

leave Jamnalal Bajaj with much time to spend on his newly launched business

venture.

His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He

too was close to Gandhiji and it was only after Independence in 1947, that he was

able to give his full attention to the business. Kamalnayan Bajaj not only

consolidated the group, but also diversified into various manufacturing activities.The present Chairman of the group, Rahul Bajaj, took charge of the business in

1965. Under his leadership, the turnover of the Bajaj Auto the flagship company

has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million),its product

portfolio has expanded from one to and the brand has found a global market. He is


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one of India's most distinguished business leaders and internationally respected for

his business acumen and entrepreneurial spirit.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He

too was close to Gandhiji and it was only after Independence in 1947, that he was

able to give his full attention to the business. Kamalnayan Bajaj not only

consolidated the group, but also diversified into various manufacturing activities.

The present Chairman of the group, Rahul Bajaj, took charge of the business in

1965. Under his leadership, the turnover of the Bajaj Auto the flagship company

has gone up from INR.72 million to INR. 120 billion, its product portfolio has

expanded and the brand has found a global market. He is one of Indias most

distinguished business leaders and internationally respected for his business

acumen and entrepreneurial spirit.


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Dealer profile

Mr. Pradip. Wasan and Mr.Vijay. Wasan have started journey with Bajaj auto

ltd. on 1960 as starting workshop service station of New Agra Road, Nashik.

After achieving some milestone in the company they are appointed as an

authorized dealer of New Agra Road, Nashik. Bajaj auto was established in

Pune (Akrudi). In years Bajaj auto achieve many remarkable milestone and being

one of

the leading dealer behalf of Bajaj auto has given 4s (Sales, Service, Spares &

Safety) facilities to the Wasan and son.

Bajaj auto at nashik


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Service center of Bajaj auto


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Value of Bajaj auto:Trust

SatisfactionPassion

VISIONTo make Bajaj Auto the dominant for best service provider & dealer built on trustby all class people. This we hope to achieve by:

Understanding the needs of customers and offering them superior products

and service

Leveraging technology to service customers quickly, efficiently and

conveniently

Providing an enabling environment to faster growth and learning for our

employees

And above all, building transparency in all our dealings.

MISSION Understanding the needs of customers and offering them superior products

and service

Building long lasting relationships with their customers & Bajaj auto.

Providing an enabling environment to faster growth and learning for their

employees

DEALERS ARD & SERVICE STATIIONThere Are 1Dealer Showroom, 1 Main Service station & Workshop, 3 ARD

(Authorized Representative of Dealer).Which details are given bellow

TYPE NAME ADDRESS

DEALER SHOWROOM Bajaj Probiking Shop No :1, Rushiraj

Heights, , Mahatma

Nagar,

422007

SERVICE

STATION&WORKSHOP

WASAN & SONS GURU NANAK HOUSE

, NEW AGRA ROAD

422002


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DEALERS ORGANIZATION STRUCTURE

OWNER

SHOWROOMSERVICE STATION

SALES

MANAGER

GODOWN

INCHARGE

ACCOUNT

MANAGER

WORK

MANAGER

MECHANICS P.D.IFLOORLINE

SUP.

FRONT LINE

SUP.

PARTS

MANAGER

DELIVERY BOY HOUSE

KEEPING

HELPER WASHER BOY

MECHANICS

SALES/FILE

D EXE.

PASSPORT

EXE.

CASHIER BILL /BOOKING

EXE.

FINANCEEXE.

PASSPORT

EXE.

SERVICE

ADVISOR

SAFETY

ADVISOR

SERVICE

ADVISOR

R.T.O /

INSURANCE


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E-R Diagram:


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E-R diagram shows the process from inquiry of customers to delivery of bike or any services. It

shows the relation between entities.

(Secondary data collection from RTO and data is related to Nashik ciy)


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CUSTOMER BEHVIOUR

The main aim of marketing is meet and satisfy target customers need and wants

buyer behavior refers to the peoples or organization conduct activities and togetherwith the impact of various influence on them towards making decision on purchase

of product and service in a market.

The fieldof consumer behavior studies how individuals, groups and organization

select, buy, use and despise of goods, service, ideas, or experience to satisfy their

needs and desires understanding consumer behavior and knowing customer are

never simple.

The wealth of products and service produced in a country make our economy

strong. The behavior of human being during the purchase is being termedasBuyer Behavior. Customer says one thing but do another. They may not be in

touch with their deeper motivations.

They are responding to influences that change their mind at the last minute. A

buyer makes take a decision whether save or spend the money.

Definition of Buyer Behavior:-

Buyer behavior is all psychological, Social and physical behaviors of potentialcustomers as they become aware of evaluate, purchase, consume and tell others

about product & service.

Customer buying Decision Process

There are following five stages in consumer buying decision process.

1. Problem identification:-

Thebuying process starts when the buyer recognizes a problem or need. The need


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can be triggered by internalor external stimuli. Marketers need to identify the

circumstances that trigger a particular need. By gathering information from a

number of consumers, Marketers can identify the most frequent stimuli that spark

an interest in a product category. They can then develop marketing strategies that

trigger consumer interest.

2. Information Search:-

The consumer tries to collect information regarding various products/service.

Through gathering information, the consumer learns about completing brands and

their features. Information may be collected form magazines, catalogues, retailers,

friends, family members, business association, commercial, chamber of commerce,

telephone directory, trade fair etc. Marketers should find out the source of

information and their relative degree of importance to the consumes.

Personal Sources: Family, friends, neighbor, as quittances.

Commercial Source: Advertising, sales persons, dealers, packaging, displays.

Public sources: mass media, consumer, rating organizations.

Experimental sources: Handling. Examine, using the product.

3. Evaluation of alternative:-

There is no single process used by all consumers by one consumer in all buying

situations. Thereis several First, the consumer processes, some basic concepts are:

First, the consumer is trying to satisfy need.

Second, the consumer is looking for certain benefits from the product solutions.


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The marketer must know which criteria the consumer will use in the purchase

decision.

4. Choice of purchasing decision:-

From among the purchase of alternatives the consumer makes the solution. It may

be to buy or not to buy. If the decision is to buy. The other additional decisions are:

Which types of bike he must buy?

From whom do you buy a bike?

How the payment to be made? And so on.

The marketer up to this stage has tried every means to influence the purchase

behavior, but the choice is properly consumers. In the evaluation stage the

consumer forms preferences among the brands in thechoice set. The consumer

may also form an intention to but the most preferred brand.

5. Post Purchase Behavior:-

After purchase the product, the consumer will experience the same level of

product. The Marketers job not end when the product is buying must monitor

post-purchase satisfaction, post-purchase action, post-purchase useand disposal

Post Purchase Satisfaction:-

The customer, satisfaction is a function Of closeness between the buyer,expectation and the products Perceiver performance.The larger the gap

between expectation and performance, the

greater the consumer dissatisfaction.

Post purchase Action:-


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The Consumer, satisfactionor dissatisfaction with the product influence

subsequent behavior. If the consumer satisfied, he or she will exhibit a

higher probability of purchasing the product again. Dissatisfaction consumer

may abandon and return the product.

Post-Purchase Use or Disposal:-

The marketer should also monitor new buyers use and dispose of the product. If the

consumer store the product in a close, the product is probably not very satisfying.

If the consumer throws the product away, the marketer needs to know how they

dispose of it; especially it can be hurt the environment.

Characteristic of Buyer Behaviors

Thechief characteristics ofthe buyers behaviors are as follow:-

(1) It consists of mental and physical activities which consumers undertake to get

goods and services and obtain satisfaction from them.

(2) It includes both observable activities such as walking throughthe market to

examine merchandise and making apurchase and mental activities-such as forming

attituzes, perceiving advertising material, and learning to prefer particular brands.

(3) Consumer behaviors are very complex and dynamic to constantly changing.

And therefore, management need to adjust with the change otherwise market may

be lot.

(4) The individuals specific behaviors in the market place is affected by internal

factor, such as need, motives, perception, and attitudes, as well as by external of

environmental influences such as the family social groups, culture, economics and

business influences.


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Stimulus - Response model for buyer behavior:


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Research design

A research design is the detailed blue print used to guide a research study towards its objectives.

It helps to collect, measure and analysis of data.

The present study seeks to find out the consumers attitude towards buying of bike. The study

also aims at findings out the drawbacks of the marketing set up of Hero Honda. So this makes

the study a descriptive one.

Type of Research

The study undertaken is of Descriptive Research in nature.

Nature of Research

The study is quantitative in nature.

It is structured, standardized, question based interview.

Sources of Data

Secondary SourceIn this study the secondary data is collected from the following sources.1. Companys website

2. Reports of Company3. Discussion with marketing and sales staff

4. Books on Marketing and Research methodology

Primary Source

The Primary source of collecting data for research is:

Questionnaire filled by the customers of Supreme Auto.


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Primary Data of Collection

Research Technique

In this study the survey method is used as a research technique. This method helps to obtain

right information from respondents.

Contact Method

In this study Personal Exit interview it is taken as a tool for the contact method. In which the

personal interview is conducted with customers of Westside.

Sampling plan

Sampling is a process of obtaining. The information about the entire population by examine a

part of it .The effectiveness of the research depends on the sample size selected for the survey

purpose.

The survey was conducted in nashik city:-

Sampling Unit:-


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It means Who is to be surveyed. Here target population is decided and it is who are interested

to purchase Bike and sampling frame is developed so that everyone in the target population

has known chance of being sampled. So the survey is conducted particularly in Nashik city.

Sample size:-

For the purpose of proper survey, there is need of perfect research instruments to find out sample

size for more accurate result about buying behavior of bike. The sample size is 100 respondents.

Sample Element

The sample element of research is customer of Supreme Auto.

Sample Extent

The sample extent is limited to Nashik city.

Sample Duration

The sample duration between June 2009 and July 2009

Sampling Procedure

The sampling procedure followed is convenience.

Research Instrument

In this study the research instrument is Questionnaire. It consists of set of question presented

to respondents.

The questionnaire is structured & combinations of various close and open ended questions.

Close ended question already have the possible answers and the open ended question allow the

respondents to answer in their own word.


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Data Analysis and Interpretation


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1. AGE WISE CLASSIFICTION

Data:

Age (in year) No. of respondents Percentage (%)18-20 30 30

21-25 37 3726-30 15 15

31-35 06 06

36-40 07 07

41& above 05 05

Total 100 100

Analysis:

Interpretation:Above Graph shows are 30% of respondent in age group of 18-20, 37%of respondent in

age group of 21-25, 15% of respondent in age group of 26-30, 7% and 5% respondent are come

in 36- 40 and 41&above.

30.3

37.37

15.15

6.6

7.7 5.5

AGE WISE CLASSIFICTION

18-20

21-25

26-30

31-35

36-40

41& above


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2. OCCUPATION WISE CLASSIFICATION

Analysis:

Interpretation: Above Chart Shows that 47 respondent are belonging Agricultureoccupation out of 100 and 30 are the students. 12 respondents are businessman.

47

30

12

8

3

47

30

12

8

3

Agriculture Student Business Serviceman Others

OCCUPATION WISE CLASSIFICATION

No. ofrespondents percentage(%)

Occupation No. of respondents Percentage (%)Agriculture 47 47

Student 30 30

Business 12 12

Serviceman 08 08

Others 03 03

Total 100 100


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3. Income wise clacification

Income Level No. of respondents Percentage (%)

Less -5000 54 54

5000-10,000 25 25

10,000-15,000 11 1115,000-20,000 07 07

20,000 Above 03 03

Total 100 100

Interpretation:Above graph shows that 54% of respondents are income in


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4. SOURCES OF FINANCE

Data:

Sources of

Finance

By cash By loan Total

Agriculture 31 16 47

Student 11 17 30

Business 10 2 12

Profession 3 5 8

Others 1 2 3

Total 46 54 100

Analysis:

Interpretation:Above Graph shows that 54 people purchase Hero Honda Bike by Loan and 46 people purchase

Hero Honda Bike by Cash.

0

5

10

15

20

25

30

35

40

45

50

By cash By loan Total

Agriculture

Student

Business

ProfessionOthers


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5. MEDIUM OF SOURCES

Data:

Sources No. of respondents Percentage (%)News Paper 12 12

T.V.Advertisement 14 14

Friends 26 26

Others 48 48

Total 100 100

Interpretation:Above graph shows that 48 % respondents are come to know from the other. Then 26 %

respondents are come to know from the friends. 14 % & 12 % respondents are come to knowfromthe T.V.Advertisement & news paper.

12

14

26

48

Sales

NewsPaper

T.V.Advertisement

Friends

Others


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Findings And Recommendation


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Findings

In current market scenario, respondents give maximum no. of weight age to

price then after they consider mileage and colors respectively.

The study shows that more no. of respondents have connected as sources of

income from agriculture.

The study shows that 51 respondents are already user of Bajaj

motorcycle. So Bajaj auto is popular automobile company in study region.

The study show that 48 respondents are come to know from others and 26

respondents are come to know from friends about Bajaj auto.

The study shows that 55 respondents are purchase Bajaj auto bike by Loan

and 45 respondents are purchase Bajaj auto bike by cash.

The study shows that 31 respondents are give more points to mileage.

The study shows that 46 respondents father take a decision to purchase bike

And 42 respondents take a self decision to purchase bike.

The study shows that 30 respondents are give rank to availability of show

rooms and 35 respondents are give rank to service.

The study shows that 43 respondents are giving excellent to festival offer and

41 respondents are give poor rank to the anniversary offer.


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Summary And Conclusion


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Conclusion based on work:

The Project Work Has Helped In Different Aspects. Each of which is stated below

1. Provided Complete Information Of Bajaj Auto Company

2. Explained The Concepts Of Marketing In Detail.

3. Provided A Full Length Marketing Strategy Of Bajaj

4. Displayed All Tabular Information Of Bajaj Sales And Profits In Graphical

Form

5. Provided With Findings And Recommendations

Conclusion Based On Learning Benefits

Project work is a unique opportunity in gaining practical knowledge. B.Y.K

College of commerce provides this opportunity to its students.This projectwork has

helped me personally, it has helped me in confidence building through which now Ican communicate to any corporate staff.

Project work has its own learning benefits, I have learned many aspects while

completing the project, like communicating at corporate places, gatheringinformation from various sources.

Project work has proved to be a significant experience in my college tenure. In

future it will help me while getting a job as it contributes as an importantweightage in my resume.

This project work has enhanced many of my personal skills like communicationskills, corporate manners and etiquettes, writing skills and grammar


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ANNEXURE


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Questionnaire

yCUSTOMER PERSONAL INFORMATION:-

A. Name: - ___________________________________________

B. Address:-___________________________________________

___________________________________________

___________________________________________

C. Contact No.:-__________________________________________

D. Gender: Male / Female

E. Age (in year):-

18 to 20 ( ) 21 to 25 ( )

26 to 30 ( ) 31 to 35 ( )

36 to 40 ( ) 41 & above ( )

F. Occupation:-

Agriculture ( ) Businessman ( )

Students ( ) Professional ( )Others ( )

G. monthly income:-Less - 5000 ( ) 5000-10,000 ( )

10,000-15,000 ( ) 15,000-20,000 ( )

20,000 Above ( )

H. What is your level of satisfaction towards Bajaj motorcycle?

a.0-25% ( ) b.25-50% ( )

c.50-75% ( ) d.75-100% ( )


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I. How do you feel when you ride your Bajaj motorcycle?

a. Excited ( ) b. Playful ( )

c. Happy ( ) d. Boring ( )

e. Uncomfortable ( )

J. What new /innovation would you like to see in Bajaj Pulsar

motorcycle?

____________________________________________________

_________

K. Do you own a motorcycle?

a. Yes ( ) b. No ( )L. Overall, how would you rate Bajaj Auto?

a. Excellent ( ) b. Good ( )

c. Neither good Nor Bad ( ) d. Bad ( )

e. Very Bad ( )

M. Are you aware of giving free service of your motorcycle to

the Showroom?

a.Yes ( ) b. No ( )

N. Which motorcycle of Bajaj Auto do you own?

__________________________________________

O. What was the source of information for the purchase of Bajaj

Pulsar motorcycle?

a. Family ( ) b. Friends ( )

c. Media ( ) d. Mechanics ( )


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e. Dealers ( )

f. Others ( )__________(Please Specify)

P. Are you satisfied of giving your motorcycle for free service

from the showroom?

a. Yes ( ) b. No ( )

Q. Give your suggestion if any:__________________________________________________________

__________________________________________________________

_____________________________________

Sign.___________________

Date.___________________


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BIBLIOGRAPHY

Bajaj auto, Wasan and sons

GURU NANAK HOUSE ,

NEW AGRA ROAD

422002

Website Name:

www.bajajauto.comwww.google.com


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Executive Summary


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Thepresentistheeraofcustomers. Customersaremore knowledgeablethanever

before & becausethecustomerismore knowledgeablecompaniesmustbefaster,

moreagileandmorecreativethanfew yearsago. Socompaniesshouldstriveto

enhancecustomersatisfactionthrough knowingtheirexpectationsregarding

products.

Itcanbeconcludedonthebasisthatmarketresearchmustbeusedtofindout

whethercustomers expectationarebeingmetby currentproductsorservices.

Consumerperceptionisbasedontheimagesconsumershaveoftheorganization

anditsproducts, thiscanbebased;onvalueformoney, productquality , fashion

andproductsreliability. Thisisanticipatingfuturetrendsandforecastingforfuture

sales. Thisisvitaltoany organisationifthey wishto keeptheirentirecurrent

marketshareanddevelopmore. Generatingincomeorprofitprincipleclearly

statesthattheneedoftheorganizationistobeprofitableenoughtogenerate

incomeorgrowthandsatisfyingthecustomerisabigpartofacompaniesplans

they alsoneedtotakeintoaccounttheirownneeds.

Formakingsatisfactory progressanorganisationneedtomakesurethattheir

productisdevelopingalongwiththemarket, ifaproductisdevelopingwell, then

incomeshouldincrease, ifnotthenthemarketingstrategy shouldberevised. An

organizationshouldalways knowwhatishappeningwithintheirdesignated

market, ifitischanging, saturation, technologicaladvances, slowingdownor

rapidly growing, beinguptodateonthisisessentialforcompaniestosurvive.

Therearealsocertainexternalfactorsthatacompany shouldbevery awareof

suchas P.E.S.T factorsi.e (political, environmental, social, andtechnological)

And S.W.O.T i.e (strength, weakness, opportunity, andthreat). A businessmust

takeintoaccountalltheseconstraintswhendesigningandintroducingamarketing

strategy.

Itcanbeconcludedthatanorganizationmusttreatcustomersasa kinginthe

50035324 study on consumer buying behaviour amp satisfaction level of two wheeler with refrence to...

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