[500distro] dissecting ux: funnel fixes & other cro tips for growth that pays

38
6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH Neil Patel KISSmetrics

Upload: 500-startups

Post on 23-Aug-2014

1.511 views

Category:

Internet


7 download

DESCRIPTION

Neil Patel, Co-Founder, KISSmetrics & Crazy Egg

TRANSCRIPT

Page 1: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH

Neil Patel KISSmetrics

Page 2: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

@neilpatel #KISSmetrics

Page 3: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

DOING BUSINESS ON THE WEB FOR

11 YEARS

RUN AT LEAST 4 NEW A/B TESTS A MONTH

Page 4: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

IDEA #1 FLIP AROUND YOUR FUNNEL

Page 5: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Conversion optimization is like dating

Page 6: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Why does your funnel have to look like this?

Page 7: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Engage with your visitors first

Page 8: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Engage with your visitors first

Page 9: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Results

52.11% INCREASE IN SIGNUPS

Page 10: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

IDEA #2 EVOKE CURIOSITY

Page 11: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

People will drop off, unless…

Page 12: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Give a reason to stick around

Page 13: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Give a reason to stick around

Page 14: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Give a reason to stick around

Page 15: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Results

63.5% INCREASE IN FOLLOWUP

RESPONSE

Page 16: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

IDEA #3 DON’T FORGET TO FOLLOWUP

Page 17: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Stay top-of-mind

Page 18: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Stay top-of-mind

Page 19: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address.

- Train people to click - Ask for micro commitments - Give before you ask - Be patient

“You need to train your visitors to buy.”

Tim Sykes

Page 20: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Results

84.7% INCREASE IN REVENUE

Page 21: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

IDEA #4 QUIZ YOUR VISITORS

Page 22: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Use interactive quizzes

Page 23: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Use interactive quizzes

Page 24: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Tips on creating quizzes

1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER

QUESTION TO 4

Page 25: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Results

281% INCREASE SIGNUPS

Page 26: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

IDEA #5 MAKE SIGNING UP EASY

Page 27: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

People are lazy

Page 28: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

People are lazy

Page 29: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Results

59.4% INCREASE SIGNUPS

Page 30: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Test your call to actions

Page 31: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Results

22% INCREASE SIGNUPS

Page 32: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

IDEA #6 GET PERSONAL

Page 33: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

People want to feel special

Page 34: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Use geo based data throughout your funnel

Page 35: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Use geo based data throughout your funnel

Page 36: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Use geo based data throughout your funnel

Page 37: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Results

68% INCREASE IN

ENGAGEMENT

Page 38: [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

THANK YOU!

Neil Patel kissmetrics.com

[email protected]