The Five Ws of B2B Content Marke6ng ! Weapons of Mass Distribu1on 2014 ! ! ! Hiten Shah hnshah@gmail.com ! ! Get the slides: h

@HNSHAH

@HNSHAH

Content Marke6ng Why should we do it?@HNSHAH

Theres already a ton of content about content marke6ng. ! Im going to share what I think is the best of the best. @HNSHAH

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Why h

Why 91% of B2B marketers use content marke6ng. @HNSHAH h

Because Why DISTRIBUTION!!! ! Scalable. Costs less. Repeatable. @HNSHAH h

Why h

Why Content marke6ng costs 62% less than tradi6onal marke6ng and generates about 3 6mes as many leads. @HNSHAH h

But Why Only 32% of marketers say they are eec6vely execu6ng enough content. @HNSHAH h

Why h

Who will we write for? ! What will we write about? ! When will we post? ! Where will we socialize? @HNSHAH

Who will we write for? ! What will we write about? ! When will we post? ! Where will we socialize? @HNSHAH

Who h

Making guest blogging eec6ve Who Target publica1ons based on their exis1ng audience Choose topics by analyzing exis1ng posts Read, analyze and respond to comments Track trac and conversions from each guest post Monitor social media men1ons and engagement @HNSHAH h

Who h

Who h

Who h

Who h

Who will we write for? ! What will we write about? ! When will we post? ! Where will we socialize? @HNSHAH

What h

What h

Click-throughs increase with numbers and nega1ve words Keep them under 65 characters to ensure search visibility Make the headline specic and match the content Odd numbers perform beRer than even ones Aim for the headline to have six words in it Avoid words that have mul1ple meanings Include power verbs and interes1ng adjec1ves Tips For Your Headlines h

Power verbs h

Interes6ng adjec6ves h

A perfect example of ideal Content Marke6ng Five Shocking Facts That Will Change Your En6re Approach to Social Media h

Click-throughs increase with numbers and nega1ve words Keep them under 65 characters to ensure search visibility Make the headline specic and match the content Odd numbers perform beRer than even ones Aim for the headline to have six words in it Avoid words that have mul1ple meanings Include power verbs and interes1ng adjec1ves Tips For Your Headlines h

Start with whats already working h

Social media shares tell all h

Discover what posts are popular h

Discover what posts are popular h

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He does what he feels is best for the KISSmetrics community. And it shouldnt be any other way. ! Neil Patel h

Who will we write for? ! What will we write about? ! When will we post? ! Where will we socialize? @HNSHAH

When h

Tips To Learn When to Post When Start by deconstruc1ng other peoples content schedules Know when people are online using signup 1me data Use analy1cs to discover when you get the most visitors Learn by sharing the same thing on dierent days / 1mes Social networks keep changing, so con1nuously test ideas @HNSHAH

When Your mix of followers, trac and content are unique. ! What works for others wont necessarily work for you. @HNSHAH

When People dont get bored when sharing, reading and learning from high quality content. @HNSHAH

Who will we write for? ! What will we write about? ! When will we post? ! Where will we socialize? @HNSHAH

Know what words get shared via social media Where h

Where h

1. List Posts Are Huge 2. Use You & Your A Lot 3. Help Your Readers Imagine A BeRer Life 4. List-posts Do Best On Facebook, TwiRer, and LinkedIn 5. Video Is Most Popular On Facebook 6. Customize Headlines For Each Social Network 7. Pinterest Oers HUGE Shares 8. At The End Of The Day, Its Hard To Beat Facebook 9. Emo1onal Headlines Get Shared More 9 data driven takeaways for OkDork.com h

My Opinion@HNSHAH Content Marke6ng and Freemium are the best B2B strategies that keep on giving.

Hiten Shah hnshah@gmail.com @hnshah ! How can I help you? Get the slides: hIp://kiss.ly/hitenwmd14