We’re looking for 20 extraordinary entrepreneurs to join Generation 2 in London.

Significantly scale your businesses and your brains in 12 months.

Tempted?

50th Generation 50th Generation companies create money AND meaning, through sophisticated business methodology, an abundant mindset, and powerful community.

They are joyful to lead, work for and buy from.

They spin out energy and value far and wide.

WELCOME TO OUR WORLD

We built 50th Generation to:

BUILD YOU UP

A year-long experience that upgrades your brain software by building your knowledge, awareness and confidence.

A thrive-not-strive experience.

SCALE YOUR BUSINESS

A strong methodology to grow a sustainable business that delivers profit THROUGH delivering your purpose.

Lower the cost and complexity of growing.

Who’s behind 50th Generation?

Meet Harry

•  Ex-corporate hotshot (BT, oh my!)

•  The genius behind geniuses

•  He’ll prod and poke you – and you’ll get to like it!

Meet Richard Stobart

•  Purpose-led entrepreneur and investor

•  Founder of Unboxed Consulting

•  Agile Mentor of the Year (2014)

Meet Carrie Bedingfield

•  Purpose-led entrepreneur and investor

•  Founder of 50th Generation

•  TEDx speaker “The profit paradox: how striving is costing us everything”

Meet Unboxed

•  Experts in digital product development and lean start up

•  Purpose-led scaled business with offices in Cape Town and Berlin

•  Cleverest people you’ll meet… they know The Stuff

•  Clients include Sky, Government Digital Service, Pearson

About the one year programme

The journey

Q1 Q2 Q3 Q4

Pro

du

ct a

nd

vis

ion

Discover Articulate Test Build

No validation? Opportunity to exit

Learning programme

Mentoring

Co-working space

Networking and showcasing

Structured peer support and co-business building

What you’ll access during the year.

What happens in a typical month

•  8 hours of intense group learning with:

–  Expert speakers –  Practical workshops

•  Weekly Lean Start Up Experiment Accountability stand ups

•  Choice of a range of functional meetings (e.g. Marketing, People, Sales, Technology) to solve specific problems with people doing the same role in each company

•  Outside In lecture – external speaker brings new thinking into the accelerator (open to wider community)

•  Mentoring

–  Session with your 1:1 mentor –  Technical mentoring – when

you need it

•  Co-working day in London (Blossom Street office)

•  Pod stand up – other companies selling to your space tackle their group promotion

The learning programme high level syllabus

Heads down focus

Heads up big picture

Weekly lean start up experiment cycle to hit revenue fast.

Business model canvas and value proposition craft for ‘full value’

Cutting edge skills in finance, marketing, sales, HR and automation

Vision communication and culture creation

Powering up ‘asset’ from which future rev can be derived

Upgrade of your brain – a bigger, better business than current beliefs allow

By the end of the programme, you should have…

•  A validated problem (a clear market, ready to bite your hand off for your proposition)

•  A validated solution (and a revenue stream that demonstrates that)

•  A business model that works (and that you are starting to scale)

•  A platform to enable the business to GROW (a structure and culture so that the wheels don’t come off as you scale)

•  Huge confidence, practice and a strong network (we’ll get you ready for funding, scale and whatever else comes next)

You will also have eaten a lot of tasty salad…

How mentoring works

You will have:

Your own personal company mentor •  The person who knows you best and works with

you for the whole year

Access to flash mentors •  From a marketing expert to someone who is an

insider in the industry you are trying to break into, these people join you for short period of time to quickly help you solve a problem

•  We currently have 45 of these and we can usually find the right person if we don’t have them already. Unless it’s The Queen. But we’d give it a go.

Mentoring mindset •  You, the member, are

in the driving seat

•  Ask for what you want

•  Mentors will say yes/no

•  Constantly refine the skills of getting the help and access from people you’re not paying.

•  Build strong relationships so every mentor becomes a supportive member of your tribe

Some of the mentors on the team

•  Richard Stobart – CEO of Unboxed and Lean Start Up Expert •  Simon Lloyd – UK HR Director, Santander

•  Joolz Lewis – Author of “Enlightened Business” and customer excellence coach

•  Michael Evans – CEO of GreenTide and sustainable business inventor/innovator •  Michelle Brailsford – ex People Director at BBC Worldwide, now new paradigm business

coach

•  Liz Hayward – CEO of Onefish Twofish (Carrie’s original company) •  Miranda Birch – BBC journalist and corproate story teller

•  Rob Catton – Cambridge Judge Business School Graduate, entrepreneur and mentor

•  Mike Pegg – ‘grandfather’ of the Strengths Movement and serial author and speaker •  Aryn Hurst Clark – Serial Entrepreneur and recruitment innovator

•  Dr Dave Morris – Sales Expert •  Maija Liepins – entrepreneur and pioneer of meaningful work

•  Martyn Evans – expert in product design and lean start up.

What’s the deal?

The “50th Generation deal” in summary: full programme

50th Generation offers: •  Year long intensive development

programme – one full day per month

•  Cost price office space – £20/day/person hotdesking in Blossom Street, London – pay for what you use

•  Mentor bank

–  Personal ongoing

–  Technical

–  Lightening

•  Our energy and contact books

•  Reduced price services – from web development to video to legal and accounting

50th Generation asks you to: •  Contribute 3% of turnover to 50th

Generation for the year you are with us

•  Give 5% equity with the option to buy 2% back if you achieve £100k revenue during the year

•  Actively test others members’ ideas

•  Mentor someone else

•  Actively introduce partners into your network

•  Play a role in showcase events

•  Be boundaried and respect boundaries

•  Creatively apply and role model the principles of 50th Generation to create great value and meaningful work

The criteria

Non-negotiable:

•  Meaningful idea

•  Leaders with drive

•  A service business

•  Scalable

•  Work at highest level of sophistication

•  Lined up with values: Open, Brave, Ownership

Preference given to those with:

•  Five happy customers (who will help design product)

•  Two people leading (or a plan to find a partner)

•  Vision to create 100 meaningful jobs

About Generation 1

We first ran 50th Generation in Cambridge in 2014-15. Here’s what happened…

Generation One – Cambridge We started with 8 companies, 13 directors and 50+ products in development across the companies. We looked for the brightest, most forward thinking, open, innovative minds we could.

Green Air Cars and Conservation Careers mapping their value propositions

Gen 1 members – doing their thing

Gen 1 members – doing their thing

Speakers: Tom Druitt, award winning social entrepreneur

Red wine meets red bull A big part of the incubator was bringing corporates to the start up world and showing start ups what it takes to build a big company. We happily mixed the Red Bull of entrepreneurs with the red wine of corporates.

Speakers: Dr Dave Hall - leading research expert in innovation

Speakers: Shell Foundation’s Jose Molina

Meet three companies from Gen 1

•  Premium, no-carbon airport shuttle company

•  Doubled in revenue and profit during year in accelerator

•  Finalist in Shell Springboard competition

•  The largest careers site in the world for jobs in conversation

•  Has turned the job board model on its head – candidates pay

•  Master user of lean start up techniques to learn new revenue streams

•  New category of music collaboration company

•  Doubled in size during year in accelerator

More about the mindset and culture

…. Because it’s culture that makes accelerators work as well as businesses!

Make money

“Do good”

AND

The world is abundant

Understanding and satisfying customers with agility creates endless value

Income follows asset

Sharing asset creates ownership

Culture creates as much value as product

We believe it’s AND:

We built 50th Gen to be… For humans, not super-humans – we’re all on a journey and we’re all real people not entrepreneurial machines.

Encouraging not constraining, creating not reducing choice.

Win-win-win – everything and everyone adds value to everything else. No energy, money or resources are wasted.

Easy to join in one year increments, easy to leave. No ties.

A community based on love not fear.

“CHOICE is at the heart of 50th Generation YOU decide what’s useful and what isn’t, how to spend your time, when to contribute and when to take.

Worn down by other accelerators? .

Exhausted at the thought of all the stuff? .

The office space

Blossom Street, London

About the co-working space

What’s on offer and what it costs

•  We’re based in Unboxed’s lovely attic office space just near Liverpool Street station

•  It’s £20/day and £13/half day per person booked through a flexible system where you just book and pay for the days you need

•  This doesn’t include access to the meeting room but there are three break out areas and you’re welcome to hold meetings there.

•  Enjoy standing desks and the essential fancy coffee machine

More about this office

•  Unboxed is a a scaled purpose led business with offices in Cape Town and Berlin – great role model company

•  The office is home to some of the UK’s best developers

•  … and to Andrew White - the only UK core member of Ruby on Rails (Andrew White – giant of a man!)

•  …and to Richard Stobart (Agile mentor of the Year 2014)

Fancy joining us?

www.50thgeneration.org Applications close Sep 27 2015