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Tip 1: Keep your target customer in mind when writing your ads.

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Tip 2: Your ads need to be entirely accurate for the landing page advertised.

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Tip 3: Use negative keywords.

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Tip 4: Implement keyword targeting to your ads.

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Tip 5: Use mobile-preferred ads within your enhanced campaigns.

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Tip 6: Implement conversion tracking.

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Tip 7: Monitor and tweak your campaigns.

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Tip 8: Use Google's Remarketing Option.

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Tip 9: Always include one of your main keywords in your ad copy or header.

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Tip 10: Use clear call-to-action words.

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Tip 11: Target new mobile devices.

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Tip 12: Text messages work better for local advertising.

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Tip 13: Use online advertising, these adverts can be text adverts, text and image adverts,

image adverts or rich media and video adverts.

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Tip 14: Use creativity. It is the function of online advertising.

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Tip 15: Use impressive language and create curiosity.

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Tip 16: Use high quality images and emotional appeal.

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Tip 17: Ad must be communicative and thematically sound.

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Tip 18: It must be interesting and have credibility.

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Tip 19: Draw the attention of target marketplace.

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Tip 20: Use creative style, tone, words, format and color.

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Tip 21: Use short but informative headlines.

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Tip 22: Use active words that brighten your advertisement.

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Tip 23: Have a surprise element that makes readers sit up and notice the ad.

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Tip 24: Use effective typography.

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Tip 25: Contrast, simplicity, clarity are important matters.

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Tip 26: Innovation is key to success.

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Tip 27: The biggest tip to give advertisers is to create unique and attention-grabbing ads.

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Tip 28: The way you design, combine words, colours, images and animation are critical

factors in success of your banner campaign.

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Tip 29: When designing your ad it is important to consider both graphic and text. The pictures and content need to correlate in

order to keep the attention of potential clients.

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Tip 30: Visit other hosting sites that have banner ads, see how they have crafted these

ads.

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Tip 31: Compare your banner ad to other banners. Ask yourself if your ad is as

eye-catching as the one you are comparing yours to.

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Tip 32: If you do compare your ad to others, be sure not to make yours similar. It is a

creative way of advertising, use your imagination and do not shy away from your

creative ideas.

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Tip 33: Choose design styles that appeal to you. You will make a lasting impression on traffic if you pay careful attention to detail.

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Tip 34: Less is always more, do not make your ad too cluttered or too colourful. Stick to a

certain number of fonts, colours and designs.

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Tip 35: Limit your use of fonts as too many fonts may become distracting.

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Tip 36: Put your point across and be clear in what you are advertising. Keep words simple

and easy to read. Say it in seven words or less.

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Tip 37: You are limited to a small visual space, using fewer words makes it easier for

you to use larger text that is more eye-catching for traffic.

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Tip 38: Use powerful and creative words. Before choosing the wording for your ad, create a list of enticing words, brainstorm

your ideas.

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Tip 39: Be clear in your graphics; do not overlap images or messaging.

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Tip 40: Select your images carefully; too few will lead to an unappealing ad. Look through stock photography as you can easily obtain

your images and it is inexpensive.

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Tip 41: Your main objective is to sell your product or service, use strong phrases that

capture the interest of potential clients.

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Tip 42: Ensure that your primary message is pungent as it is the strongest visual element

in your ad.

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Tip 43: Control the file size of your ad. Your ad should not be bigger than 468x60 pixels

and 12kb.

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Tip 44: The easiest way to maintain this size of banner is to limit the use of colour and

graphics.

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Tip 45: Save your ad as an animated GIF file.

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Tip 46: Do not overuse animation in your ad. Choose animation that is not too fast; ensure

that it flows at a moderate pace.

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Tip 47: Set your animation so that they stop after 3 cycles as constant animation becomes

distracting.

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Tip 48: Firstly, show the searchers that your advertisement is relevant. Google displays relevant keywords in bold in your advert if

they are present.

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Tip 49: Keep your keyword listings to a minimum. Create a number of ad groups with

short keyword lists rather than a single ad group with a large list of keywords.

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Tip 50: Download AdWords editor, this will copy and paste ad groups easily.

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Tip 51: Create keywords by misspelling them or making them into one word, this will drive more traffic to your site at a fraction of the

cost.