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1

MARKETING MANAGEMENT

ENROLLMENT NO-1442051708

8/10/2009

VIPLOB MITRA



PROJECT REPORT ON

MARKETING MANAGEMENT

SUBMITTED IN PARTIAL FULFILLMENT OFTHE THE REQUIREMENT FOR THE AWARD OF

YHEDEGREE OF BACHELOR’S OF

BUSINESS ADMINISTRATION (GENERAL)

TO GURU GOBIND SINGH I.P UNIVERSITY, NEWDELHI

(SESSION- !!"-##)

U$%&' & *+%$& /0 S+12&% 13-RAHUL SAINI

----------------------------- E$'/442&$ $/-1442051708

B.B.A IIISEMESTER

2



STUDENT CERTIFICATE

I MR. rahul Enrollment no-1442051708

Cert!" that the #ro$e%t re#ort enttle Mar&etn' mana'ement (u)mtte* n+artal !ul!llment o! the re,urementO! the )a%helor o! )u(ne((

*mn(traton %our(e o! 'uru 'o )n* n'h I.+ ner(t" Ne 3elh Th( ( al(o %ert!e* that th( #ro$e%t

I( *one )" me a( or'nal or& an* t

a( not )een (u)mtte* or #u)l(he* n"here el(e !or an" other #ur#o(e

Name rahul

Enroll no-14420517086.6. III (eme(ter

3



GUIDE CERTIFICATE

I here)" %ert!" that Mr. RL enrollment no

1442051708 o! 6.6. III eme(ter ha( *one the

#ro$e%t enttle* mar&etn' mana'ement un*er m"

'u*an%e he ha( (hon 'reat ntere(t an* enthu(a(m

n the #ro$e%t an* I (h hm 'oo* lu%& n all !uture

En*eaour(.

Name - Rahul +ro$e%t 'u*e - Counter ('ne* - 3re%tor -

4



5



ACKNOWLEDGEMENT

M" tea%her Mr. ra'hen*er (r ( m" mentor an* Ehel#e* me out n th( +ro$e%t he tol* me mu%h )outthe to#% Mar&etn' Mana'ement %o#e lmtatonan* Man" other m#ortant rea( th( #ro$e%t a%tt"

I+LO6:

6



TABLE OF CONTENTS

+a'e

no.

CHAPTER 1

Com#an" (tor"

1

Com#an" +ro!le

10

Com#an" ;la(h)a%&

14

CHAPTER 2

O)$e%te( 1<

Re(ear%h Metho*olo'"

17

CHAPTER 3

7



3ata Colle%ton

o +ro*u%t( 19

o =e" +ol%e( 2<o >rou# Com#ane(

28

o e'ment (e re(ult( ?0

o ale( ?1

o ot anal"(( ??

CHAPTER 4

In!ra(tru%ture o! )a$a$ ?5

Mana'ement +ro!le ?<

R o! 6a$a$ ?7

CHAPTER 5

8



;n*n'(@ nal"((

40

u''e(ton( 42

CHAPTER 6

Con%lu(on 44

CHAPTER 76)lo'ra#h" 4<

CHAPTER 8

nneAure 47

COMPANY HISTORY

C!"#$% P&'("&)*+,&(-

Our +hlo(o#h"B e a##roa%h our re(#on()lte(

th am)ton an* re(our%e!ulne((. e or'anDe

our(ele( !or a tran(#arent an* harmonou( !lo o!

9



or&. e re(#e%t (oun* theor" an* en%oura'e

%reate eA#ermentaton. n* e ma&e our

or&#la%e a (our%e o! #r*e. e )elee nBTran(#aren%" a %ommtment that the )u(ne(( (

mana'e* alon' tran(#arent lne(. ;arne((

m*a(hF all (ta&ehol*er( n the Com#an" )ut

e(#e%all" to mnort" (harehol*er(. 3(%lo(ure--

o! all releant !nan%al an* non-!nan%al n!ormatonn an ea(l" un*er(too* manner.

u#er(on--o! the Com#an"G( a%tte(

)" a #ro!e((onall" %om#etent an* n*e#en*ent

6oar* o! 3re%tor(.

K&% D#*&(-

1.45- 6a$a$ uto ( !oun*e*.

1.60- Rahul 6a$a$ )e%ome( the In*an l%en(ee !or e(#a (%ooter(.

1.77- Te%hn%al %olla)oraton th +a''o en*(.

1.84- or& )e'n( on a (e%on* #lant.

1..8- 6a$a$ #lan( to )ul* t( thr* #lant to meet *eman*.

2000- Thou(an*( o! or&er( are la* o!! to %ut %o(t(.

10



C!"#$% H+(*'%-

6a$a$ uto Lmte* ( In*aG( lar'e(t manu!a%turer o!

(%ooter( an* motor%"%le(. The %om#an" 'enerall"

ha( la''e* )ehn* t( Ha#ane(e ral( n te%hnolo'"

)ut ha( ne(te* heal" to %at%h u#. It( (tron' (ut (

h'h-olume #ro*u%ton t ( the loe(t-%o(t (%ooter

ma&er n the orl*. lthou'h #u)l%l" one* the

%om#an" ha( )een %ontrolle* )" the 6a$a$ !aml"

(n%e t( !oun*n'.

O'+/+$(

The 6a$a$ >rou# a( !orme* n the !r(t *a"( o! In*aG(

n*e#en*en%e !rom 6rtan. It( !oun*er Hamnalal

6a$a$ ha* )een a !olloer o! Mahatma >an*h ho

re#orte*l" re!erre* to hm a( a !!th (on. Gheneer I

(#o&e o! ealth" men )e%omn' the tru(tee( o! therealth !or the %ommon 'oo* I ala"( ha* th(

mer%hant #rn%e #rn%#all" n mn*G (a* the

Mahatma a!ter HamnalalG( *eath.

11



Hamnalal 6a$a$ a( (u%%ee*e* )" h( el*e(t (on 27-

"ear-ol* =amalna"an n 1942. =amalna"an

hoeer a( #reo%%u#e* th In*aG( (tru''le !orn*e#en*en%e. !ter th( a( a%hee* n 1947

=amalna"an %on(ol*ate* an* *er(!e* the 'rou#

)ran%hn' nto %ement a"ure*% me*%ne( ele%tr%al

e,u#ment an* a##lan%e( a( ell a( (%ooter(.

The #re%ur(or to 6a$a$ uto ha* )een !orme* on

Noem)er 29 1945 a( M/( 6a%hra$ Tra*n' Lt*. It

)e'an (elln' m#orte* to- an* three-heele*

eh%le( n 1948 an* o)tane* a manu!a%turn'

l%en(e !rom the 'oernment 11 "ear( later. The neAt

"ear 19<0 6a$a$ uto )e%ame a #u)l% lmte*

%om#an".

12



Rahul 6a$a$ re#orte*l" a*ore* the !amou( e(#a

(%ooter( ma*e )" +a''o o! Ital". In 19<0 at the a'e

o! 22 he )e%ame the In*an l%en(ee !or the ma&e6a$a$ uto )e'an #ro*u%n' t( !r(t to-heeler( the

neAt "ear.

Rahul 6a$a$ )e%ame the 'rou#G( %he! eAe%ute

o!!%er n 19<8 a!ter !r(t #%&n' u# an M6 at

arar*. e le* neAt to the !a%tor" n +une ann*u(tral %t" three hour(G *re !rom 6om)a". The

%om#an" ha* an annual turnoer o! R( 72 mllon at

the tme. 6" 1970 the %om#an" ha* #ro*u%e*

100000 eh%le(. The ol %r(( (oon *roe %ar( o!!

the roa*( n !aor o! to-heeler( mu%h %hea#er to)u" an* man" tme( more !uel-e!!%ent.

13



num)er o! ne mo*el( ere ntro*u%e* n the

1970( n%lu*n' the three-heeler 'oo*( %arrer an*

6a$a$ Cheta& earl" n the *e%a*e an* the 6a$a$ u#eran* three-heele* rear en'ne utor%&(ha n 197<

an* 1977. 6a$a$ uto #ro*u%e* 100000 eh%le( n

the 197<-77 !(%al "ear alone.

The te%hn%al %olla)oraton a'reement th +a''o o!

Ital" eA#re* n 1977. !terar* +a''o ma&er o! the

e(#a )ran* o! (%ooter( !le* #atent n!rn'ement

(ut( to )lo%& 6a$a$ (%ooter (ale( n the nte* tate(

nte* =n'*om e(t >erman" an* on' =on'.

6a$a$G( (%ooter eA#ort( #lummete* !rom R( 1??.2

mllon n 1980-81 to R( 52 mllon J5.4 mllon: n

1981-82 althou'h total reenue( ro(e !e #er%ent to

R( 1.1< )llon. +retaA #ro!t( ere %ut n hal! to R(

<? mllon.

14



N& C!"&*+*+$ +$ *& 1.80(

Ha#ane(e an* Italan (%ooter %om#ane( )e'an

entern' the In*an mar&et n the earl" 1980(.

lthou'h (ome )oa(te* (u#eror te%hnolo'" an*

!la(her )ran*( 6a$a$ uto ha* )ult u# (eeral

a*anta'e( n the #reou( *e%a*e(. It( %u(tomer(l&e* the *ura)lt" o! the #ro*u%t an* the rea*"

aala)lt" o! mantenan%e the %om#an"G( *(tr)utor(

#ermeate* the %ountr".

The 6a$a$ M-50 *e)ute* n 1981. The ne !uel-

e!!%ent 50%% motor%"%le a( mme*atel"

(u%%e((!ul an* the %om#an" ame* to )e a)le to

ma&e <0000 o! them a "ear )" 1985. Ca#a%t" a(

the mo(t m#ortant %on(trant !or the In*anmotor%"%le n*u(tr". lthou'h the %ountr"G( total

#ro*u%ton ro(e !rom 2<2000 eh%le( n 197< to

<00000 n 1982 %om#ane( l&e ral Loha Ma%hne(

15



ha* *!!%ult" meetn' *eman*. 6a$a$ utoG( a*an%e

or*er( !or one o! t( ne mn-motor%"%le( amounte*

to J57 mllon. or& on a ne #lant at alu$ uran'a)a* %ommen%e* n Hanuar" 1984.

The 198<-87 !(%al "ear (a the ntro*u%ton o! the

6a$a$ M-80 an* the =aa(a& 6a$a$ =6100

motor%"%le(. The %om#an" a( ma&n' 500000

eh%le( a "ear at th( #ont.

lthou'h Rahul 6a$a$ %re*te* mu%h o! h( %om#an"G(

(u%%e(( th t( !o%u( on one t"#e o! #ro*u%t he **

attem#t to *er(!" nto tra%tor-traler(. In 1987 h(

attem#t to )u" %ontrol o! h(o& Le"lan* !ale*.

The 6a$a$ unn" a( laun%he* n 1990 the =aa(a&

6a$a$ 4 Cham#on !olloe* a "ear later. )out th(

tme the In*an 'oernment a( ntatn' a #ro'ram

o! mar&et l)eralDaton *on' aa" th the ol*

Gl%en(e ra$G ("(tem h%h lmte* the amount o!

ne(tment an" one %om#an" %oul* ma&e n a

#art%ular n*u(tr".

16



#o(()le $ont enture th +a''o a( *(%u((e* n

199? )ut a)orte*. Rahul 6a$a$ tol* the F$$4

T2&5 that h( %om#an" a( too lar'e to )e

%on(*ere* a #otental %olla)orator )" Ha#ane(e !rm(.

It a( ho#n' to n%rea(e t( eA#ort( h%h then

amounte* to $u(t !e #er%ent o! (ale(. The %om#an"

)e'an )" (h##n' a !e thou(an* eh%le( a "ear to

ne'h)orn' r Lan&a an* 6an'la*e(h )ut (oon a(

rea%hn' mar&et( n Euro#e Latn mer%a !r%a

an* e(t (a. It( *ome(t% mar&et (hare )arel" le((

than 50 #er%ent a( (lol" (l##n'.

6" 1994 6a$a$ al(o a( %ontem#latn' h'h-olume

lo-%o(t %ar manu!a%ture. eeral o! 6a$a$G( ral(

ere loo&n' at th( mar&et a( ell h%h a( )en'

ra#*l" l)eralDe* )" the In*an 'oernment.

6a$a$ uto #ro*u%e* one mllon eh%le( n the 1994-

95 !(%al "ear. The %om#an" a( the orl*G( !ourth

17



lar'e(t manu!a%turer o! to-heeler( )ehn* Ha#anG(

on*a uDu& an* =aa(a&. Ne mo*el( n%lu*e*

the 6a$a$ Cla((% an* the 6a$a$ u#er EA%el. 6a$a$al(o ('ne* *eelo#ment a'reement( th to

Ha#ane(e en'neern' !rm( =u)ota an* To&"o R

3. 6a$a$G( mo(t #o#ular mo*el( %o(t a)out R( 20000.

GKou $u(t %anGt )eat a 6a$a$G (tate* the %om#an"G(

mar&etn' (lo'an.

The =aa(a& 6a$a$ 6oAer an* the RE *e(el

utor%&(ha ere ntro*u%e* n 1997. The neAt "ear

(a the *e)ut o! the =aa(a& 6a$a$ Cal)er the

#rt an* the Le'en* In*aG( !r(t !our-(tro&e (%ooter.

The Cal)er (ol* 100000 unt( n t( !r(t 12 month(.

6a$a$ a( #lannn' to )ul* t( thr* #lant at a %o(t o!

R( 4 )llon J111.< mllon: to #ro*u%e to ne

mo*el( one to )e *eelo#e* n %olla)oraton th

Ca'a o! Ital".

18



N& T( +$ *& 1..0(

tll nten(e %om#etton a( )e'nnn' to hurt (ale(

at home an* a)roa* *urn' the %alen*ar "ear 1997.

6a$a$G( lo-te%h lo-%o(t %"%le( ere not !arn' a(

ell a( t( ral(G h'her-en* o!!ern'( #art%ularl" n

h'h-#oere* motor%"%le( (n%e #oorer %on(umer(

ere th(tan*n' the or(t o! the re%e((on. The

%om#an" ne(te* n t( ne +une #lant n or*er to

ntro*u%e ne mo*el( more ,u%&l". The %om#an"

(#ent R( 7.5 )llon J185 mllon: on a*an%e*

%om#uter-%ontrolle* ma%hne tool(. It oul* nee* ne

mo*el( to %om#l" th the more (trn'ent em((on(

(tan*ar*( (late* !or 2000. 6a$a$ )e'an n(talln' R(

19



800 %atal"t% %onerter( to t( to-(tro&e (%ooter

mo*el( )e'nnn' n 1999.

lthou'h t( *ome(t% mar&et (hare %ontnue* to (l#

!alln' to 40.5 #er%ent 6a$a$ utoG( #ro!t( n%rea(e*

(l'htl" at the en* o! the 1997-98 !(%al "ear. In !a%t

Rahul 6a$a$ a( a)le to )oa(t GM" %om#ettor( are

*on' ell )ut m" net #ro!t ( (tll more than the neAt

!our )''e(t %om#ane( %om)ne*.G ero on*a a(

#erha#( 6a$a$G( mo(t (erou( lo%al threat n !a%t n

the !all o! 1998 on*a Motor o! Ha#an announ%e*

that t a( th*ran' !rom th( $ont enture.

6a$a$ uto ha* ,ua*ru#le* t( #ro*u%t *e('n (ta!! to500. It al(o a%,ure* te%hnolo'" !rom t( !ore'n

#artner( (u%h a( =aa(a& motor%"%le(: =u)ota

*e(el en'ne(: an* Ca'a (%ooter(:. Gon*aG(

annual (#en* on R 3 ( more than m" turnoerG

note* Ruhal 6a$a$. ( (on an' 6a$a$ a( or&n'to m#roe the %om#an"G( (u##l" %han mana'ement.

mar&etn' eAe%ute a( lure* !rom T uDu& to

hel# #u(h the ne %"%le(.

20



eeral ne *e('n( an* a *oDen u#'ra*e( o!

eA(tn' (%ooter( %ame out n 1998 an* 1999. The(e

an* a (ur'e n %on(umer %on!*en%e #ro#elle* 6a$a$to (ale( re%or*( an* t )e'an to re'an mar&et (hare

n the !a(t-'ron' motor%"%le (e'ment. ale( o!

three-heeler( !ell a( (ome (tate( %tn' tra!!% an*

#olluton %on%ern( lmte* the num)er o! #ermt(

((ue* !or them.

In late 1999 Rahul 6a$a$ ma*e a )* to a%,ure ten

#er%ent o! +a''o !or J<5 mllon. The Italan !rm ha*

eAte* a relaton(h# th entre#reneur 3ee#a&

n'hana an* a( loo&n' to reenter the In*an

mar&et #o(()l" throu'h a%,u(ton. +a''o t(el!

ha* )een mo(tl" )ou'ht out )" a >erman ne(tment

)an& 3eut(%he Mor'an >ren!ell 3M>: h%h a(

loo&n' to (ell (ome (hare( a!ter turnn' the %om#an"

aroun*. 6a$a$ atta%he* (eeral %on*ton( to h(

#ur%ha(e o! a mnort" (hare n%lu*n' a (eat on the

)oar* an* an eA%lu(e +a''o *(tr)utor(h# n

In*a.

21



In late 2000 Marut *"o' emer'e* a( another

#o(()le a%,u(ton tar'et. The In*an 'oernment

a( #lannn' to (ell t( 50 #er%ent (ta&e n theautoma&er a $ont enture th uDu& o! Ha#an. 6a$a$

ha* )een a##roa%he* )" (eeral !ore'n %ar

manu!a%turer( n the #a(t n%lu*n' Chr"(ler

(u)(e,uentl" 3amlerChr"(ler: n the m*-1990(.

Em#lo"ment !ell !rom a)out 2?000 n 1995-9< the"ear 6a$a$ (u!!ere* a to-month (tr&e at t( alu$

!a%tor": to 17000 n 1999-2000. The %om#an"

#lanne* to la" o!! another 2000 or&er( n the (hort

term an* another ?000 n the !ollon' three to !our

"ear(.

P'+$)+"# S(++#'+&(- 6a$a$ uto ;nan%e Lt*.

6a$a$ uto ol*n'( Lt*. 6a$a$ Ele%tr%al( Lt*. 6a$a$

22



n*u(tan Lt*. Mahara(htra %ooter( Lt*. Mu&an*

Lt*.

P'+$)+"# C!"&*+*'(- on*a Motor Co. Lt*.

uDu& Motor Cor#oraton +a''o #.

COMPANY PROFILE

6a$a$ uto Lt*. ( the lar'e(t eA#orter o! to an* three

heeler(. th =aa(a& ea" In*u(tre( o! Ha#an

6a$a$ manu!a%ture( (tate-o!-the-art ran'e o! to-

heeler(. The )ran* +ul(ar ( %ontnuall" *omnatn'

the In*an motor%"%le mar&et n the #remum(e'ment. It( 3(%oer 3T ( al(o a (u%%e((!ul )&e

on In*an roa*(.

+) F#)*(

;oun*er Hamnalal 6a$a$

Kear o! E(ta)l(hment 192<

In*u(tr" utomote - To Three heeler(

6u(ne(( >rou# The 6a$a$ >rou#

L(tn'( t( %o*e( 6E - Co*eB 500490 NE - Co*e

23



6HHTO

+re(en%e 3(tr)uton netor& %oer( 5

%ountre(.3omnant #re(en%e n r Lan&a

6an'la*e(h Colum)a >uatemala

+eru E'"#t Iran an* In*one(a.

Hont enture =aa(a& ea" In*u(tre( o! Ha#an

Re'(tere* ea* O!!%e &ur*

+une - 4110?

In*a

Tel.B 91:-20:-27472851

;aAB 91:-20:-2747??98

or&( • &ur* +une 4110?5

• 6a$a$ Na'ar alu$ uran'a)a

4?11?<

• Cha&an In*u(tral rea Cha&a

+une 411501

E-mal rahul)a$a$)a$a$auto.%o.ne)(te .)a$a$auto.%om

24

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S&/!&$* #$ B'#$(

P')*( B'#$(

Motor%"%le(4 4Cham#on

6a$a$ en'er

6a$a$ CT

100

6a$a$

3(%oer 6a$a$ +latna

6a$a$

+ul(ar

6a$a$ +ul(ar

3T6a$a$ on%

6a$a$

n* 125

6a$a$ C3

125 6oAer

Cal)er Cal)er115=aa(a& 6a$a$

Elmnator

=6 RT =6100 =6125

%ooter(6a$a$

Cheta&

6a$a$ =r(tal

3t(6a$a$ ae

n%e 198< there ( a te%hn%al te-u# o! 6a$a$ utoLt*. th =aa(a& ea" In*u(tre( o! Ha#an to

manu!a%ture (tate-o!-art ran'e o! late(t to-heeler(

n In*a. The H ha( alrea*" 'en the In*an mar&et

25

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the =6 (ere( 4 an* 4 Cham#on 6oAer the

Cal)er (ere( an* n*125.

=aa(a& ea" In*u(tre( ( a ;ortune 500 %om#an"

th a turnoer o! 3 10 )llon R(. 45840 %rore:. It

ha( %ra!te* ne te%hnolo'e( !or more than hun*re*

"ear(. The te%hnolo'e( o! =I hae re*e!ne* (#a%e

("(tem( ar%ra!t( $et en'ne( (h#( lo%omoteener'" #lant( automaton ("(tem %on(tru%ton

ma%hner" an* o! %our(e h'h rela)lt" to-

heeler(.

=I ha( 'en the orl* t( le'en*ar" (ere( o! <00-1200%% Nn$a an* 1<00 ul%an )&e(. tra'ht !rom t(

*e('n )oar*( the =aa(a& 6a$a$ Elmnator In*aG(

!r(t real %ru(er )&e re*e!ne( the #lea(ure o!

P)&n'P n loo&( a( ell a( #er!orman%e.

The 'rou#( !la'(h# %om#an" 6a$a$ uto ( ran&e*

a( the orl*( !ourth lar'e(t to- an* three- heeler

26



manu!a%turer an* the 6a$a$ )ran* ( ell-&non n

oer a *oDen %ountre( n Euro#e Latn mer%a the

an* (a.

;oun*e* n 192< at the he'ht o! In*aG( moement

!or n*e#en*en%e !rom the 6rt(h the 'rou# ha( an

llu(trou( h(tor". The nte'rt" *e*%aton

re(our%e!ulne(( an* *etermnaton to (u%%ee* h%hare %hara%ter(t% o! the 'rou# to*a" are o!ten tra%e*

)a%& to t( )rth *urn' tho(e *a"( o! relentle((

*eoton to a %ommon %au(e. Hamnalal 6a$a$ !oun*er

o! the 'rou# a( a %lo(e %on!*ant an* *(%#le o!

Mahatma >an*h. In !a%t >an*h$ ha* a*o#te* hma( h( (on. Th( %lo(e relaton(h# an* h( *ee#

nolement n the n*e#en*en%e moement ** not

leae Hamnalal 6a$a$ th mu%h tme to (#en* on h(

nel" laun%he* )u(ne(( enture.

( (on =amalna"an 6a$a$ then 27 too& oer the

ren( o! )u(ne(( n 1942. e too a( %lo(e to

>an*h$ an* t a( onl" a!ter

27



In*e#en*en%e n 1947 that he a( a)le to 'e h(

!ull attenton to the )u(ne((.

=amalna"an 6a$a$ not onl" %on(ol*ate* the'rou# )ut al(o *er(!e* nto arou( manu!a%turn'

a%tte(.

The #re(ent Charman o! the 'rou# Rahul 6a$a$ too&

%har'e o! the )u(ne(( n 19<5. n*er h( lea*er(h#the turnoer o! the 6a$a$ uto the !la'(h#

%om#an" ha( 'one u# !rom R(.72 mllon to

R(.100.7< )llon 3 2.? )llon: t( #ro*u%t

#ort!olo ha( eA#an*e* !rom one to an* the )ran*

ha( !oun* a 'lo)al mar&et. e ( one o!In*a( mo(t *(tn'u(he* )u(ne(( lea*er( an*

nternatonall" re(#e%te* !or h( )u(ne((

a%umen an* entre#reneural (#rt.

.

28



COMPANY FLASHBACK

GIn(#rn' Con!*en%eG the ta'lne ha( )ul* u#

%on!*en%e throu'h eA%tement en'neern' not onl"

to *ome(t% %on(umer( )ut al(o nternatonall".

E(ta)l(he* $u(t e'ht *e%a*e( )a%& n 192< )"Hamnalal 6a$a$ the %om#an" ha( )een e(te* th

In*aG( lar'e(t eA#orter o! to an* three

heeler( 19<710 unt( n 2004-

05 a 'reat 2< #er %ent $um# oer the #reou( "ear.

6a$a$ uto Lt*. (ale( hae n%rea(e* )"

a##roAmatel" 21 #er %ent n the "ear 2004-05 h%h

eA%ee*( R( <5.4 )llon a re%or* n the h(tor" o! the

29



%om#an". The 'ro(( o#eratn' #ro!t (tan*( at R(. 9.?

)llon a'an a re%or*. The #ro!t( a!ter taA o! the 6L

are %lo(e to R(. 7.7 )llon an* the #re-taA return ono#eratn' %a#tal ( at an m#re((e 80 #er %ent.

The (tren'th o! the %om#an" ( t( ,ualt" #ro*u%t(

eA%ellen%e n en'neern' an* *e('n an* t( a)lt" to

*el'ht the %u(tomer(. The +ul(ar ntro*u%e* nNoem)er 2004 ( %ontnuall" *omnatn' the

#remum (e'ment o! the motor%"%le mar&et hel#n'

to mantan the mar&et (u#erort". 3(%oer 3T one

more (u%%e((!ul )&e on In*an roa*( ( n the GalueG

(e'ment o! the motor%"%le mar&et. It n%or#orate( ah'h *e'ree o! #oer th !uel e!!%en%" o! a 100 %%

motor%"%le.

6L ( %ommtte* to #reenton o! #olluton %ontnual

m#roement o! enronment #er!orman%e an*

%om#lan%e th all enronmental le'(laton an*

re'ulaton(. The" ala"( )elee n #ro*n' the

30



%u(tomer Galue !or mone"G an* &ee#( an (#e%al e"e

u#on ,ualt" (a!et" #ro*u%tt" %o(t an* *eler".

B## A* ( a ma$or In*an automo)le

manu!a%turer. It ( In*aG( lar'e(t an* the orl*G( 4th

lar'e(t to- an* three-heeler ma&er. It ( )a(e* n

+une Mahara(htra th #lant( n &ur* an* Cha&an

near +une:alu$ near uran'a)a*: an* +antna'ar

n ttaran%hal. 6a$a$ uto ma&e( an* eA#ort(

motor(%ooter( motor%"%le( an* the auto r%&(ha.

The ;or)e( >lo)al 2000 l(t !or the "ear 2005 ran&e*

6a$a$ uto at 1.46

Oer the la(t *e%a*e the %om#an" ha( (u%%e((!ull"

%han'e* t( ma'e !rom a (%ooter manu!a%turer to a

to heeler manu!a%turer. It( #ro*u%t ran'e

en%om#a((e( %ooterette( %ooter( an*

Motor%"%le(. It( real 'roth n num)er( ha( %ome n

the la(t !our "ear( a!ter (u%%e((!ul ntro*u%ton o! a

!e mo*el( n the motor%"%le (e'ment.

31

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Automobile

http://en.wikipedia.org/wiki/Pune

http://en.wikipedia.org/wiki/Maharashtra

http://en.wikipedia.org/wiki/Chakan

http://en.wikipedia.org/wiki/Aurangabad

http://en.wikipedia.org/wiki/Pantnagar

http://en.wikipedia.org/wiki/Uttaranchal

http://en.wikipedia.org/wiki/Motorscooters

http://en.wikipedia.org/wiki/Motorcycles

http://en.wikipedia.org/wiki/Auto_rickshaw

http://en.wikipedia.org/wiki/Forbes_Global_2000



http://en.wikipedia.org/wiki/Pune

http://en.wikipedia.org/wiki/Maharashtra

http://en.wikipedia.org/wiki/Chakan

http://en.wikipedia.org/wiki/Aurangabad

http://en.wikipedia.org/wiki/Pantnagar

http://en.wikipedia.org/wiki/Uttaranchal

http://en.wikipedia.org/wiki/Motorscooters

http://en.wikipedia.org/wiki/Motorcycles

http://en.wikipedia.org/wiki/Auto_rickshaw

http://en.wikipedia.org/wiki/Forbes_Global_2000



The %om#an" ( hea*e* )" Rahul 6a$a$ ho ( orth

more than J1.5 )llon

OB9ECTI:ES

TE MIN O6HECTIE TO T3K TI

+ROHECT I TO =NO 6OT TE 3I;;ERENT

TRTE>IE O; 6HH LT3. TE MIN

O6HECTIE IN TE MIN3B

o TO T3K COM+NK +RO;ILE

o TO T3K TE +RO3CT O;;ERE3

32

http://en.wikipedia.org/wiki/Rahul_Bajaj

http://en.wikipedia.org/wiki/Rahul_Bajaj



o TO T3K TE ;INNCIL +OITION O;

6HH

TOMO6ILE

o TO T3K TE 3I;;ERENT +OLICIE

o TO T3K TE +RICE RN>E O;

3I;;ERENT

+RO3CT O; 3I;;ERENT COM+NIE.

RESEARCH METHODOLOGY

Re(ear%h metho*olo'" *e!ne( hat the a%tt" o!

re(ear%h ( ho to #ro%ee* ho to mea(ure

#ro're(( an* hat %on(ttute( (u%%e((. I

metho*olo'" ( a $um)le* me((. 3!!erent

33



metho*olo'e( *e!ne *(tn%t (%hool( h%h a'e

rel'ou( ar( a'an(t ea%h other.

Metho*( are tool(. (e them *onGt let them u(e "ou.

3onGt !all !or (lo'an( that ra(e one a)oe the other(B

QQI re(ear%h nee*( to )e #ut on !rm !oun*aton(GG

QQ+hlo(o#her( $u(t tal&. I ( a)out ha%&n'GG QQKou

hae to &no hatG( %om#ute* )e!ore "ou a(& ho.GG

To (u%%ee* at I "ou hae to )e 'oo* at te%hn%al

metho*( an* "ou hae to )e (u(#%ou( o! them. ;or

n(tan%e "ou (houl* )e a)le to #roe theorem( an*

"ou (houl* har)or *ou)t( a)out hether theorem(

#roe an"thn'.

Mo(t 'oo* #e%e( o! I *el%atel" )alan%e (eeral

metho*olo'e(. ;or eAam#le "ou mu(t al& a !ne

lne )eteen too mu%h theor" #o(()l" rreleant to

an" real #ro)lem an* olumnou( m#lementaton

h%h %an re#re(ent an n%oherent mun'n' o! a*-ho%(oluton(. Kou are %on(tantl" !a%e* th re(ear%h

*e%(on( that **e alon' a )oun*ar" )eteen

QQneatGG an* QQ(%ru!!".GG houl* "ou ta&e the tme to

34



!ormalDe th( #ro)lem to (ome eAtent (o that !or

eAam#le "ou %an #roe t( ntra%ta)lt": or (houl*

"ou *eal th t n t( ra !orm h%h ll-*e!ne* )ut%lo(er to realt" Ta&n' the !ormer a##roa%h lea*(

hen (u%%e((!ul: to a %lear %ertan re(ult that ll

u(uall" )e ether )orn' or at lea(t ll not **re(( the

I((ue( the latter a##roa%h run( the r(& o! turnn' nto

a )un%h o! ha%&(. n" one #e%e o! or& an* an"one #er(on (houl* am !or a $u*%ou( )alan%e

!ormalDn' (u)#ro)lem( that (eem to %r" !or t hle

&ee#n' hone(t to the 6' +%ture.

ome or& ( l&e (%en%e. Kou loo& at ho #eo#le

learn arthmet% ho the )ran or&( ho &an'aroo(

ho# an* tr" to !'ure t out an* ma&e a te(ta)le

theor". ome or& ( l&e en'neern'B "ou tr" to )ul*

a )etter #ro)lem (oler or (ha#e-!rom al'orthm.ome or& ( l&e mathemat%(B "ou #la" th

!ormal(m( tr" to un*er(tan* ther #ro#erte( hone

them #roe thn'( a)out them. ome or& (

35



eAam#le-*ren tr"n' to eA#lan (#e%!% #henomena.

The )e(t or& %om)ne( all the(e an* more.

Metho*olo'e( are (o%al. Rea* ho other #eo#le

atta%&e* (mlar #ro)lem( an* tal& to #eo#le a)out

ho the" #ro%ee*e* n (#e%!% %a(e(. Re(ear%h

Metho*olo'" %an )e *one )" to metho*(

1. +rmar" 3ata2. e%on*ar" 3ata

DATA COLLECTION

36



P')*(

37

To-heeler(n'eare* - 100 %%

Motor%"%le( - 100 to 200 %%

Three-heeler( )oth #a((en'er an* 'oo*(

%arrer(:

175 %% +etrol / CN> / L+> ;our tro&e

150 %% +etrol / CN> / L+> To tro&e

41< %% 3e(el



B+&(

38



39



40



41

http://www.bajajauto.com/platina/index.html





S)*&'(

T'&& &&&'(

1; G( )#''+&'(

42



2; P#((&$/&' C#''+&'(

43



44



45



P+)+&(

46



47



48



G'" C!"#$+&(

6a$a$ uto ( the !la'(h# o! the 6a$a$ 'rou# o!

%om#ane(. The 'rou# %om#r(e( o! ?5 %om#ane(

an* a( !oun*e* n the "ear 192<. The %om#ane( n

the 'rou# areB

B## A* L*;M#$ I$*&'$#*+$#

L*;M#$ L*; M#$ E$/+$&&'( L*;

B## E&)*'+)#( L*;M#$ G# F+$#$)&

L*;

B## H+$(*#$ L*;B#)'# F#)*'+&( P,*;

L*;

M##'#(*'# S)*&'(

L*;

B## C$(!&' C#'&

L*;

B## A* F+$#$)& L*; B## A* H+$/( L*;

H&')&( H+(*( L*; 9#!$## S$( P,*; L*;

49

http://www.bajajauto.com/1024/aboutbajaj/group.asp#bajaj%23bajaj

http://www.bajajauto.com/1024/aboutbajaj/group.asp#13%2313


















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B## S&,#('#! P,*

L*;

B#)'# < C!"#$%

P,*; L*;

H+$ L#!"( L*; 9&&,#$ L*;

B## :&$*'&( L*;T& H+$(*#$ H(+$/

C L*;

B## I$*&'$#*+$# P,*

L*;

B#'# I$(*'+&( P,*

L*;

H+$ M(#=+' A/&$)%

P,* L*; S*#+$&(( I$+# L*;

B## A+#$> G&$&'#

I$('#$)& C!"#$% L*;B!#% F'/+$/( L*;

B## A+#$> L+=&

I$('#$)& C!"#$% L*;

B## H+$/( <

I$,&(*!&$* L+!+*&

B## F+$(&', L+!+*&B## F+$#$)+#

S*+$( L+!+*&

B## F+$#$)+#

S*+$( L*;

B## A+#$> F+$#$)+#

D+(*'+*'( L*;

S#$'# N#%#$

I$,&(*!&$*( P,*; L*;

P T B## A* I$$&(+#

?PTBAI@

B## A* I$*&'$#*+$#

H+$/( B:

50































































N&*&'#$( ?BAIBH:@;

51



52

EGMENTWISE RE:ENUE RESULTS AND CAPITAL EMPLOYED

R(. In La&h(:

UARTER

ENDED

30;0.;2008

?U$#+*&

@

UARTER

ENDED

30;0.;2007

?U$#+*&

@

HALF

YEAR

ENDED

30;0.;2008

?U$#+*&

@

HALF

YEAR

ENDED

30;0.;2007

?U$#+*&

@

YEAR

ENDED

31;03;2

?A+*

/!&$*

&,&$&

tomote 25484? 2?<182 485919 447047 904<17

e(tment 2210 2595 5088 5928 122<7

*# 257073 238777 4.1007 452.75 .16884

/!&$*

=+*

((@='& T#

I$*&'&(*

tomote 249<8 ???51 4829? 57425 101722

e(tment 2210 2595 5088 5928 122<7

*# 27178 35.46 53381 63353 113.8.

((Bere(t

587 1?< <79 142 51<

*# P'=+*

&='& T#

265.1 35810 52702 63211 113473

#"+*#

!"%&



53



+ro*u%t 200<-07 2007-08 >roth

54

S#&( +$ $!&' =' *& %&#' 2008

1(* O)*&' 2008

'/%+.(

F/'

S&6(&21&'

!!"

U6(/

S&6(&21&'

!!"

F/'

S&6(&21&'

!!7

U6(/

S&6(&21&'

!!7

Motor%"%le( 217?<5 1120108 204152 1025558

Other 2

heeler(1129 <9<5 205< 1?909

T*# 2

W&&&'(2184.4 1127073 206208 103.467

Threeheeler(

2<887 1??0<2 2<288 14<217

G'#$ T*# 245381 1260135 2324.6 1185684



S#&( +$ $!&'( =' *& !$* = O)*&' 2008

1(* N,&!&' 2008

'/%+.(

F/'

O.(/1&'

!!"

U6(/

O.(/1&'

!!"

F/'

O.(/1&'

!!7

U6(/

O.(/1&'

!!7

Motor%"%le( 1<?850 128?958 248?07 127?8<5

Other 2

heeler(1<27 8592 18<8 15777

T*# 2

W&&&'(165477 12.2550 250175 128.642

Three

heeler(2<?<? 159425 28001 174218

>ran* Total 191840 1451975 27817< 14<?8<0

55



S;W;O;T ANALYSIS OF BA9A9

OT nal"(( ( a tool u(e* !or un*er(tan*n' anor'anDatonG( (tren'th( ea&ne((e( o##ortunte(

an* threat(.

The OT nal"(( tool %an )e u(e* n *ent!"n' an

or'anDatonG( (tren'th( : an* ea&ne((e( :an* eAamnn' the o##ortunte( O: an* threat( T: t

( !a%n'. The out%ome !rom a OT nal"((

ena)le( or'anDaton( to !o%u( on (tren'th( mnmDe

ea&ne((e( a**re(( threat( an* ta&e the 'reate(t

#o(()le a*anta'e o! o##ortunte( aala)le.

S*'&$/*(-

Our mem)er( alue the #ro!e((onal *e('naton.

e hae a loer %our(e !ee (tru%ture than (mlar

#ro'ram(.

e #ro*e 'oo* %u(tomer (er%e.

56



Our n(tru%tor( are h'hl"-re'ar*e* n the #ro!e((on.

e hae a (mall (ta!! an* lo oerhea*.

W&#$&((&(B

e are (lo to ma&e *e%(on( an* a*a#t to %han'e(

that a!!e%t the #ro!e((on.The #ro!e((onal *e('naton ( rarel" n%lu*e* a( a

%on*ton o! em#lo"ment.

e are oerl" *e#en*ent on &e" olunteer( ho

*eelo#e* an* tea%h our %ert!%aton %our(e(.

e *o not hae the re(our%e( to re(ear%h the mar&et

an* #romote the *e('naton.

O""'*$+*+&(-

57



Our )u(ne(( (e%tor ( eA#an*n' th man" !uture

o##ortunte( !or (u%%e((

Our lo%al %oun%l ant( to en%oura'e lo%al

)u(ne((e( th or& here #o(()le

Our %om#ettor( ma" )e (lo to a*o#t ne

te%hnolo'e(

T'&#*(-

ll *eelo#ment( n te%hnolo'" %han'e th(

mar&et )e"on* our a)lt" to a*a#t

(mall %han'e n !o%u( o! a lar'e %om#ettor m'ht

#e out an" mar&et #o(ton e a%hee

INFRASTRUCTURE OF BA9A9

58



+lant(

6a$a$ utoG( three #lant( at &ur* alu$ an* Cha&an Mahara(htra an* one #lant at #ant

Na'ar n ttran%hal e(tern In*a #ro*u%e* 1814799 eh%le(

2004-05.

&ur*>eare* (%ooter( un'eare* (%ooter( CT100 an*

3(%oer

alu$6a$a$ - =aa(a& ran'e o! motor%"%le( an* three-

heeler(

Cha&an 6a$a$ motor%"%le( - +ul(ar an* 3(%oer

+ant

Na'ar 6a$a$ motor%"%le( +latna

+lant Lo%aton(

B## A* "#$*( #'& )#*& #*-

Mum)a - +une Roa* &ur* +une 411 0?5

6a$a$ Na'ar alu$ uran'a)a* 4?1 1?<

MI3C +lot No 1 Mahalun'e lla'e Cha&an 410 501

3(t. +une

+lot No. 2 e%toe 10 +ha(e -II - E +ant Na'ar *%ul

Ru*ra#ur 3(t. *ham(n'h Na'ar ttran%hal

59



MANAGEMENT PROFILE

Rahul 6a$a$ Charman

Ma*hur

6a$a$

%e Charman

Ra$ 6a$a$ Mana'n'

3re%tor

an$

6a$a$

EAe%ute

3re%tor

)raham

Ho(e#h

%e +re(*ent Re(ear%h

3eelo#ment:

+ra*ee#

hra(taa

+re(*ent En'neern':

r*har CEO 2:

R C Mahe(har CEO Commer%al eh%le(:

Ra&e(h harma CEO Internatonal

6u(ne((:

60

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C + Tr#ath %e +re(*ent Cor#orate:

N n'oran %e +re(*ent

Commer%al:

=en + 3G(a %e +re(*ent ;nan%e:

Ra&umar %e +re(*ent 6u(ne((

3eelo#ment:

= rna( %e +re(*ent uman

Re(our%e(:

H. r*har Com#an" e%retar"

HR BA9A9

Re%rutment +ol%"

6a$a$ uto ( an e,ual o##ortunt" em#lo"er. ele%ton

( )a(e* (tr%tl" on n**ual mert.

lar'e num)er o! our re%rut( are !re(h en'neer(an* M6(. Natural attrton ( u(uall" ta&en %are o! )"

#romoton( an* horDontal moement( thn the

or'an(aton to #ro*e %areer o##ortunte( !or our

61

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em#lo"ee(. O%%a(onall" (#e%!% (&ll-(et( ma"

arrant lateral re%rutment.

Entr" leel Re%rutment

En'neer(B e re%rut En'neern' >ra*uate( !rom

re#ute* n(ttute( !rom all oer In*a. 6a$a$ uto

en$o"( an eA%ellent re#utaton th all NatonalIn(ttute( o! Te%hnolo'" NIT(: an* ( amon' the

#re!erre* em#lo"er( !or on-%am#u( re%rutment. The

(ele%ton #ro%e(( %om#r(e( a rtten te(t n

te%hn%al anal"t%al an* lo'%al rea(onn' 'rou#

*(%u((on an* #er(onal ntere.

Mana'ement >ra*uate(B e re%rut mana'ement

'ra*uate( !rom re#ute* mana'ement n(ttute( all

oer In*a. The (ele%ton #ro%e*ure %om#r(e( a

rtten te(t n anal"t%al an* lo'%al rea(onn' 'rou#

*(%u((on an* #er(onal ntere.

ll entr"-leel (ele%ton( are ma*e throu'h on-

%am#u( re%rutment onl".

62



!ter re%rutment ne entrant( un*er'o a thorou'h

n*u%ton-trann' #ro'ramme )e!ore ther #la%ement

n the %om#an". 3e#artment( are allo%ate* on the)a(( o! the n**ual re%rut( a#ttu*e an* our

re,urement(. (uall" a!ter %om#letn' to "ear( o!

(er%e the" are #ro*e* o##ortunte( !or $o)-

rotaton.

or& Culture

Our or& %ulture (u##ort( an* enhan%e( our )ran*.

The 6a$a$ )ran* ('n!e( eA%tement. 6a$a$ (tre( ton(#re %on!*en%e throu'h eA%tement en'neern'.

The %ulture ( )ult on %ore alue( o! learnn'

nnoaton #er!e%ton (#ee* an* tran(#aren%".

;a%ltate lea*er(h# (t"le hel#( n *eelo#n'

lea*er( at all leel( an* e(ta)l(he( a%%ounta)lt".

63



#ee* ( ho e %one" %lear %on%ton. It ( a

alue that &ee#( u( (har#l" re(#on(e mrrorn' our

%ommtment toar*( our 'oal( an* #ro%e((e(.

Com#eten%" 6ul*n'

6a$a$ uto ha( a er" !lat or'an(aton (tru%ture th

three mana'ement leel(. Ea%h leel re#re(ent( a

(#e%!% role an* hen%e nee*( releant %om#eten%e(.Com#eten%" )ul*n' at 6a$a$ uto ( a %om)naton o!

*eelo#ment !or %urrent an* !uture role(.

e %ater to the(e nee*( )" u(n' nterenton( l&e

*eelo#ment %entre( nee*-)a(e* trann' an* $o)-

rotaton #lan(. e u(e *!!erent metho*( o! m#artn'

trann' l&e le%ture( 'rou#-*(%u((on( role-#la"(

(emnar( out)oun* trann' a(('nment( an* on-the-

$o) ta(&(.

Com#en(aton +hlo(o#h"e (tre to )e amon'(t the to# ,uartle n our

%om#en(aton (tru%ture. Com#eten%e an*

#er!orman%e are the &e" *rer( o! our %om#en(aton

65



#ol%". ('n!%ant #art o! the %om#en(aton ( n the

!orm o! ara)le #a" ln&e* to the n**ual( an* the

or'an(aton( #er!orman%e.FINDINGS

'hl'ht( !or 2007-08B 6a$a$ uto (tan*-alone

S Net (ale( net o! eA%(e *ut": *e%rea(e* )" <.8 toR(.8<.<? )llon.

S EA#ort( n%rea(e* )" 20.8 to R(.20.48 )llon.

S Motor%"%le (ale( )" olume a( 2.14 mllon n2007-08Ua !all o! 10 oer the #reou( "ear

er(u( oerall mar&et *e%lne.

Motor%"%le(B 3ome(t%

66



The to-heeler mar&et ( *omnate* )"

motor%"%le( a%%ountn' !or oer 81 o! oerall (ale(.

6a$a$ uto too !o%u(e( on motor%"%le(n the to-heeler (e'ment. ( (hon n Chart n

2007-08 the n*u(tr"( oerall (ale( o! Toheeler(

*e%lne* )" 4.8 to 8.07 mllon

unt(. Motor%"%le( (ale( !ell )" 7.8 !rom 7.1 mllon

unt( to <.54 mllon unt(.

th n*u(tr" a( a hole tne((n' a !all n

motor%"%le (ale( (o too ** 6a$a$ uto. Ta)le 1 'e(

the *ata. The ta)le al(o (ho( that hle

oerall motor%"%le (ale( !ell )" 7.8 n 2007-08 oer

the #reou( "ear 6a$a$ uto( (ale( *e%lne* !urther.

67



In 2007-08 the Com#an" (ol* 2.14 mllon

motor%"%le( U h%h a( 10.1 le(( than hat

t (ol* n 200<-07. Con(e,uentl" 6a$a$ uto( (hare n

the mar&et !ell )" 0.8 #er%enta'e #ont( !rom ??.5

n 200<-07 to ?2.7 n 2007-08.

The (omehat 'reater !all o! the Com#an"(motor%"%le (ale( (-V-( the n*u(tr" nee*(

eA#lann'.

68



SUGGESTIONS

The %om#an" (houl* %on%entrate more on (ale(an* mar&etn' *e#artment (o that more an*

more #ro*u%t( %an )e (ol* out.

*ert(ement( (houl* )e the )e(t metho* to

a*ert(e the #ro*u%t( an* #o#ular amon' the

#u)l%.

Chea#er #ro*u%t( Motor%"%le(: (houl* )e

ntro*u%e* )" the %om#an" (o that t %an rea%h

the m**le %la(( #u)l%.

69



Tran(#aren%" (houl* )e ma*e n )eteen the

#ro*u%t *etal( an* the or'nal #ro*u%t (ol* to

the %u(tomer(.

Com#an" %u(tomer rato (houl* )e mantane*.

Com#an" (houl* a** more !eature( n ther

#ro*u%t(.

Com#an" (houl* laun%h )&e( th le(( %o(t

)e(t aera'e.

Com#an" (houl* *o mo*!%aton( n ther

#ro*u%t(

6a(%all"n to heeler(.

70



Com#an" (houl* n%rea(e t( #ro*u%ton .

Com#an" (houl* (ell t( #ro*u%t( %om#aratel"

at a lo #r%e.

Com#an" (houl* m#roe t( a!ter (ale( (er%e(.

Com#an" (houl* o!!er more #ro*u%t( to the

%u(tomer n

Com#aratel" le(( tme.

71



CONCLUSION

B## #* ( a ma$or In*an utomo)le

manu!a%turer. It ( In*aG( lar'e(t an* the orl*G( 4th

lar'e(t to- an* three-heeler ma&er. th &aa(a&

hea" n*u(tre( o! $a#an )a$a$ manu!a%ture( (tate-

o!-the-art ran'e o! to-heeler(. The )ran* #ul(ar (

%ontnuall" *omnatn' the n*an motor%"%le mar&et

n the #remum (e'ment. It( *(%oer *t( ( al(o a

(u%%e((!ul )&e on n*an roa*(.

BAL ( %ommtte* to #reenton o! #olluton %ontnual

m#roement o! enronment #er!orman%e an*

72







%om#lan%e th all enronmental le'(laton an*

re'ulaton(. The" ala"( )elee n #ro*n' the

%u(tomer Galue !or mone"G an* &ee#( an (#e%al e"eu#on ,ualt" (a!et" #ro*u%tt" %o(t an* *eler". It

n%or#orate( a h'h *e'ree o! #oer th !uel

e!!%en%" o! a 100 %% motor%"%le.

In th( #ro$e%t #rmar" *ata ( )en' u(e*. The

,ue(tonnare ( )en' !lle* u# )" 25 #er(on(

a%%or*n' to them )a$a$ ( a 'oo* automo)le n*u(tr"

(houl* a** more !eature( n ther #ro*u%t(

n%rea(e ther #ro*u%ton (o that the %om#an" %an

(at(!" ther nee*( (u%%e((!ull".

o t ( %on%lu*e* that )a$a$ auto ( a 'oo* automo)le

n*u(tr" )ut (houl* *o more to (at(!" the ant( o!

%u(tomer(.

73



The 6a$a$ >rou# ( amon'(t the to# 10 )u(ne((

hou(e( n In*a. It( !oot#rnt

(tret%he( oer a *e ran'e o! n*u(tre((#annn' automo)le( to-heeler( an* three-

heeler(: home a##lan%e( l'htn' ron

an* (teel n(uran%e trael an* !nan%e.

74



BIBLIOGRAPHY

6oo&(B-

Mar&etn' Mana'ement 6" +hl# =otler

Mar&etn' Mana'ement- 6" C.6.>u#ta

Ma'aDne(B-

uto ma'aDne

Oer *re ma'aDne

6u(ne(( to*a"

e)(te(B-

.)a$a$auto.%om

.'oo'le.%om

.m(n.%om

75


http://www.google.com/

http://www.msn.com/


http://www.google.com/

http://www.msn.com/



Ne(#a#er(B-

Tme( o! In*a

The In*an EA#re((

ANNEURE

&(*+$$#+'&

+lea(e #ut t%& mar& n the )ra%&et( or #ut num)er

here eer ( ne%e((ar".

NameWWWWWWWWWWWWWWWWWWWW.

**re((

WWWWWWWWWWWWWWWWWWW.

76



WWWWWWWWWWWWWWWWWW

W.

'e WWWWWWWWWWWWW.

>en*erB Male : ;emale :

Total num)er o! mem)er( n the !aml"WWWWW

No. o! male mem)er(

WWWWWWWWWWWWWWWWWWWWW

o man" mem)er( n "our !aml" hae eh%le(

WWWWWWWWWWWWWWWWWWWWW..

77



Monthl" !aml" n%ome

6elo 50000 : 50000-2

la&h :

la&h 4 la&h : )oe 4

la&h :

1. h%h )a$a$ eh%le *o "ou #re!er

To heeler : Three heeler

:

78



2. h%h o! our to heeler eh%le *o "ou l&e the

mo(t

WWWWWWWWWWWWWWWWWWWWWW

?. h%h o! our three heeler eh%le *o "ou l&e

the mo(t

WWWWWWWWWWWWWWWWWWWW

WWW.

4. 3o "ou l&e our eh%le(

79



6e%au(e there #r%e ( lo

:

6e%au(e "ou hae a l&n' !or them :

5. 3o "ou !eel that our eh%le( %o(t too mu%h

Ke( : No :

<. 3o "ou !eel that e #ro*e )etter (er%e(

Ke( : No :

80



7. 3o "ou thn& that e (at(!" "our nee*(

(u%%e((!ull"

Ke( : No :

8. re "ou (at(!" th the aera'e n the eh%le(

Ke( : No :

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