53674116 project of consumer awareness (1)

8/7/2019 53674116 Project of Consumer Awareness (1)

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PROJECT OF CONSUMER

AWARENESSOBJECTIVES

1) It seeks information about consumer

awareness regarding different products .2) It gets information about demerits or defects

of products from consumers and suggests

remedial measures .

3) It makes popular the positive points of theproducts.

4) It prepares wide market for the product .



Q UESTIONNAIRE

The following questionnaire has been prepared fora consumer awareness project.

General Information

Name «««««««««««««««. Age «««.

Sex -- Male ««. Female«««

Residential address ««««««««««««««««

««««««««««««««««««««««««««

Marital status -- Married «« Unmarried ««.Number of members of the family «««««««««. «



Between Rs 5000 -10,000

Up to Rs 5000

Between Rs 10,000 - 20000

Above Rs 20,000

Average monthly incomes (in rupees)



Product Information

1 ) Which of our products do you like most ?

Soap Shaving cream Powder

2) You like soap most because

i) It is easily available

ii ) It is used by your friends

iii ) Its price is reasonable



3) On which ground don you like soap most ?

i) colour Yes Noii ) packing Yes No

iii )fragrance Yes No

iv ) weight yes No

4 ) Do you think our soap contains adequate amount of soda ?

yes No Not known

5)Do you know that our soap fights germs better ?

Yes No Not know



6 ) Does it keep clothes safe?

Yes No Not known

7) Do you Know that our soap is available in different weights?

Yes No Not known

8) Do you know that our soap removes obstinate spots ?

yes No Not known

9) Do you think that our soap is costly ?

Yes No Not known

10 ) Do you think our company should manufacture new soap ?yes No Not known

11 ) Do you think our soap needs improvement ?

Yes No Not known



12 ) Do you examine goods before you buy them?

Yes No

13) Did you ever feel our product sub-standard or defective?

15 ) Did you ever file a case in consumer courts ?

Yes No

Yes No

Yes No14 ) If defective, did you make complaints?

Yes No

16 ) Are you aware of consumer courts?

Consumer Awareness



SUMMARISED PRESENTATION OF INFORMATION

AVAILABLE THROUGH QUESTIONNAIRE

Total number of household visited

Number of questionnaire used

Sex Information---

Male

Female

Marital Status---

Married

Unmarried

Number of members in the family

Families having 1-4 members

Families having 5-7 members

Families having 8 or more member members



Average monthly incomes of families

Families having income up to Rs .5000

Families having income between Rs .5000-10,000

Families having income between Rs .10,000 -20,000

Families having income above Rs .20,000

Preference of our product among families

Percentage of information prefering shaving creamPercentage of information prefering Soap

Percentage of information prefering powder



Special features ---

Answer

Yes

1 .Soap is easily available to us 70% 30%2. Soap is used by friend «««. «««.

3. Soap is reasonably priced ««« «««.

4. Soap has good fragrance «««. «««.

5.Soap has good colour ««« «««..

6.Its packing is good «««.. ««««

Description --- Answer

Yes No Not Known

�It cleans clothes well 30% 40% 30%

�It gives clothes fragrance ««« «««. «««««�It keeps clothes safe ««« ««« «««««.

�It contains less amount

Of soda «««. «««.. ««««

�Improvement required ««« ««« ««««..

53674116 project of consumer awareness (1)

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