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Page 1: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Page 2: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Introduction

Cypress Research Associates, LLC conducted a study commissioned by Baking & Snack magazine and BEMA which explored the future of commercial bakery equipment.

Phase 1: BIF Baker Roundtable (November 2011)

Phase 2: Online Industry Survey of Bakers & Equipment Suppliers (February 2012)

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Page 3: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Study Methodology

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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1. BIF bakerroundtable

2. Generated list of equipment challenges & potential solutions

3. Developed survey to test equipment

solutions

4. Emailed survey

to bakers & suppliers

Think outside-the-box aboutequipment solutions in:

• Equipment Design• Technology/Communication• Energy• Maintenance/Reliability• Sanitation/Food Safety

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Methodology: Online Survey

Baking & Snack magazine provided Cypress Research Associates, LLC an Excel file of contact information which contained a stratified random sampling of 1,487 baking industry executives. BEMA provided Cypress Research with an Excel file of contacts for 374 equipment suppliers.

Separate online surveys were deployed to each industry segment – bakers and suppliers – during February 2012. Survey responses were received from a total of:

119 bakers (8% response rate)

107 equipment suppliers (29% response rate)

The statistical information within the presentation may be accepted as accurate within a tolerance of +/- 5 percentage points at the 90% level of confidence for the total sample. Sub-samples are, of course, subject to wider tolerances.

For more information about this study’s findings, please contact Marjorie Troxel Hellmer at 816.361.6596 or [email protected].

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results

Respondent Profile

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Page 6: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Primary business - BAKERS

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Respondent Profile

Pan bread, buns, rolls

Cakes, pies, sweet goods

Cookies & cracker

Artisan-style bread

Frozen dough

Bars (all types)

Tortilla

Salty snacks

Pizza

56%

49%

41%

23%

23%

18%

16%

16%

11%

Note: Multiple responses accepted

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Primary business - SUPPLIERS

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Respondent Profile

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Mixing, blending, fermentation

Makeup system, depositing, forming

Proofing, baking, frying

Cooling, slicing

Packaging

Finishing

Ingredient storage, handling

Sanitation, maintenance

Software-related systems & integration

Warehousing, logistics

44%

44%

42%

24%

24%

14%

12%

12%

12%

8%

Note: Multiple responses accepted

Page 8: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Respondent Profile

<$10 mil8%

$10 mil to $49 mil

20%

$50 mil to $99 mil

6%

$100 mil to $499 mil

10%

$500 mil+56%

Bakers

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Annual company-wide gross sales

<$10 mil41%

$10 mil to $49 mil

34%

$50 mil to $99 mil

19%

$100 mil+6%

Equipment Suppliers

Page 9: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Respondent Profile

Top mgt./ admin22%

Operations/ Eng.70%

Technical/ R&D/ QC

8%

Bakers

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Primary job function

Top mgt./ admin.

58%

Sales/ marketing

38%

Tech. service/

operations4%

Equipment Suppliers

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Bakers only - Purchasing involvement (buying, recommending or approving) in the following categories:

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Respondent Profile

Equipment

Ingredients

Packaging materials

Distribution/transportation

89%

30%

25%

10%

Note: Multiple responses accepted

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results:

Perceived Value of Equipment Solutions

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Perceived Value of Equipment Solutions

For the remainder of the survey, participants were presented with a list of 25 equipment solutions that were grouped into the following areas:

Equipment Design/Equipment Features (7 items)

Technology/Communication (5 items)

Energy (5 items)

Maintenance/Reliability (3 items)

Sanitation/Food Safety (5 items)

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Perceived Value of Equipment Solutions

Participants were asked the following question about each equipment solution:

Baker Survey:

How valuable do you believe it would be to implement the following equipment solutions in your facilities? (Please think outside the box – disregard cost and current availability)

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Supplier Survey:

How valuable do you believe it would be to implement the following equipment solutions in your customers’ facilities? (Please think outside the box – disregard cost and current

availability)

Participants rated each solution on a scale of 1=‘Not at all Valuable’ to 7=‘Very Valuable’

Page 14: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Perceived Value of Equipment Solutions

Sample Equipment Challenge/Solution:

Q: How valuable do you believe it would be to implement the following equipment solutions in your (or your customers’) facilities? (Please think outside the box – disregard cost and current availability)

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Future Solution: Proofer and oven interiors made of materials that do not absorb heat

(Examples of benefits: Saves energy, time & money; reduces lead time needed to pre-heat ovens; quickly stops proofing process)

Current Challenge: Proofers and ovens waste significant energy during startup/cool down

Not at all Somewhat VeryValuable Valuable Valuable

1 2 3 4 5 6 7

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Perceived Value of Equipment Solutions

Overall findings reveal that:

Bakers’ average ratings of the 25 equipment solutions ranged from:

4.9 to 6.3 (7=‘Very Valuable’)

Equipment suppliers’ average ratings of the 25 equipment solutions ranged from:

4.4 to 6.0 (7=‘Very Valuable’)

Bakers tended to rate proposed equipment solutions as more valuable than suppliers

Following are the TOP RATED equipment solutions for each content area according to bakers.

Dreamspace: The future of commercial bakery equipment

Cypress Research Associates, LLC March 2012

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Page 16: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results:

Equipment Design/Equipment Features

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Page 17: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Current Challenge: Equipment guards protect operators from hazards, but reduce visibility/accessibility

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Equipment Design/Equipment Features

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

6.3

5.4

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Equipment designed without hazards, therefore no need for guards

(Examples of benefits: Improves equipment visibility; improves employee safety; reduces maintenance)

◄ Large gap between baker & supplier ratings

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results:

Technology/Communication

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Current Challenge: Current diagnostics for operational and performance indicators are lagging (e.g., after dough is mixed, bread is baked)

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Technology/Communication

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

5.9

5.7

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Integrated, real-time diagnostics for operating conditions, performance, changes to dough, proofing or baking processing (e.g., product sensors that deliver real-time indicators)

(Examples of benefits: Less waste of finished dough/finished product)

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Current Challenge: Plant floor machines operate independently, are not fully integrated from beginning to end of process; manual changeovers are required

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Technology/Communication

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

5.9

5.6

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Entire plant floor is integrated, wirelessly connected, machines talk to each other, run appropriately, self-correcting/adjusting throughout baking process; floor wirelessly mapped for automatic changeovers

(Examples of benefits: Lights-out bakery that is remotely monitored)

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results:

Energy

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Page 22: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Current Challenge: Equipment not operating at maximum efficiency

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Energy

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

6.2

5.8

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Equipment that is affordable, highly energy-efficient/green (benefits to air compressors, oxidizers, ovens, boilers, blowers, pumps)

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Current Challenge: Lack of widespread recovery of heat/energy from equipment

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Energy

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

5.9

5.4

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Recovery of all heat/energy from the process for reuse, storage or feeding back to the utility grid

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results:

Maintenance/Reliability

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Page 25: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Current Challenge: Current diagnostics for maintenance indicators are lagging

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Maintenance/Reliability

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

6.2

6.0

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Integrated, real-time diagnostics for maintenance

(Examples of benefits: Equipment diagnoses specific needs; emphasizes leading/predictive indicators; forecasts part wear-out; uses forecasting for better efficiencies)

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results:

Sanitation/Food Safety

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Page 27: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

Current Challenge: Labor-, time-, and cost-intensive process for foreign material, allergen and pathogen testing

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Sanitation/Food Safety

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

6.0

5.5

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Advanced, real-time environmental sensors to detect foreign materials, allergens and pathogens

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Current Challenge: Clean-in-place (CIP) is not 100% effective

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Sanitation/Food Safety

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

5.9

5.5

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Automatic CIP with 100% assurance safety verification

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Current Challenge: Potential risk of allergens/pathogens on equipment (e.g., mixers, make-up, pans, conveyors)

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Sanitation/Food Safety

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

5.9

5.0

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Future Solution: Non-stick and anti-microbial equipment materials (designs out foreign materials)

◄ Large gap between baker & supplier ratings

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Summary:

Ranking of Top Equipment Solutions

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Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Summary: Ranking of Top Equipment Solutions

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Equipment designed withouthazards, therefore no need for

guards

Integrated, real-timediagnostics for maintenance

Equipment that is affordable,highly energy-efficient/green

Advanced, real-timeenvironmental sensors todetect foreign materials,…

6.3

6.2

6.2

6.0

5.4

6.0

5.8

5.5

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Bakers

Suppliers

◄ Large gap between baker & supplier ratings

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Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Summary: Ranking of Top Equipment Solutions

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Integrated, real-time diagnosticsfor operating conditions,

performance, changes to dough,…

Entire plant floor it integrated, wirelessly connected, machines

talk to each other…

Automatic CIP with 100%assurance safety verification

Recovery of all heat/energy fromthe process for reuse, storage or

feeding back to the utility grid

Non-stick and anti-microbialequipment materials (design out

foreign materials)

5.9

5.9

5.9

5.9

5.9

5.7

5.6

5.5

5.4

5.0

Average Ratings7-point scale where ‘7’=‘Very Valuable’

Bakers

Suppliers

◄ Large gap between baker & supplier ratings

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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Study Results:

Final Industry Thought Question

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Page 34: 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 …€¦ · The statistical information within the presentation may be accepted as accurate within a tolerance of +/-

In order to foster greater innovation within the commercial baking industry,who (bakers or equipment suppliers) should be responsible for the Risk & ROIof testing existing technologies from other industries and applying them to the baking industry?

Dreamspace: The future of commercial baking equipment

Cypress Research Associates, LLC March 2012

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Risk & ROI of Equipment Innovation

1.0 2.0 3.0 4.0 5.0 6.0 7.0

Bakers

Equipment Suppliers

4.4

3.9

Equipment

Suppliers Only

Shared

Risk & ROIBakers

Only

Note: Average ratings

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5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com

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