57,000 viewers in the market and ready to buy!. the cw 46 audience: growing by leaps and bounds
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57,000 ViewersIn the market and ready to buy!
The CW 46 Audience:Growing by Leaps and Bounds
$3.3 billion in annual spending power Total audience income:
$3,356,000,000! Average Household Income: $58,491 Median Age: 41
An audience that skews young…
18-20
21-24
25-34
35-44
45-49
50-54
55-64
65-74
75 +
0 5 10 15 20 25 30 35
Age Breakdown
In the “accumulation” phase of lifeStill young, they’re looking to buy homes, cars and all of the comforts of life.
Renting, wanting a home…
THE MEDIA AUDITCOMPOSITION REPORTSCume Statistical Report
Page 1REPORT MARKET: RENO, NV
REPORT BASE: ADULTS AGE 18+
REPORT PERIOD: NOV-DEC 2010
MEDIA: C46 KRNS CW TOTAL
BASE POPULATION: 360,920 % IN MEDIA AUDIENCE: 15.9% MEDIA PERSONS: 57,378
TARGETMEDIA
PERSONSAUDIENCE
COMP.TARGETINDEX
HOME/APT. RENTER--DWELLING UNIT--RENTED 25,415 44.3 140
PLAN TO BUY A HOME DURING NEXT 2 YEARS--NOW RENT 4,592 8.0 136
Ready to spend on a car…
MARKET INDEX = 100
PLAN BUY--CAR PLAN BUY--WILL PAY $30000 PLUS FOR NEXT VEHICLE
PLAN BUY--WILL PAY $20000 PLUS FOR NEXT VEHICLE
0
50
100
150
200
100
156138
112
CW Viewers vs. Average Adult in Reno
86% More Likely to Own Lincoln/Mercury
MARKET INDEX = 100 MAKE OF VEHICLES NOW OWNED--LINCOLN/MERCURY
020406080
100120140160180200
100
186
70% More Likely to Own GMC
MARKET INDEX = 100 MAKE OF VEHICLES NOW OWNED--GMC
020406080
100120140160180
100
170
65% More Likely to Own Acura
MARKET INDEX = 100 MAKE OF VEHICLES NOW OWNED--ACURA
020406080
100120140160180
100
165
54% More Likely to Own Honda
MARKET INDEX = 100 MAKE OF VEHICLES NOW OWNED--HONDA
020406080
100120140160180
100
154
Buying furniture…THE MEDIA AUDIT
COMPOSITION REPORTSCume Statistical Report
Page 1REPORT MARKET: RENO, NV
REPORT BASE: ADULTS AGE 18+
REPORT PERIOD: NOV-DEC 2010
MEDIA: C46 KRNS CW TOTAL
BASE POPULATION: 360,920 % IN MEDIA AUDIENCE: 15.9% MEDIA PERSONS: 57,378
TARGETMEDIA
PERSONSAUDIENCE
COMP.TARGETINDEX
SHOP FURNITURE/MATTRESS--COSTCO WHOLESALE 9,252 16.1 204
SHOP FURNITURE/MATTRESS--ASHLEY FURNITURE HOMESTORE 9,748 17.0 164
SHOP FURNITURE/MATTRESS--SEARS 5,310 9.3 122
SHOP FURNITURE/MATTRESS--RC WILLEY HOME FURNISHINGS 16,019 27.9 119
Buying fast food…
MARKET INDEX = 100 FAST FOOD RESTAURANT--3 + PURCHASES PAST WEEK
9095
100105110115120
100
115
15% more likely to purchase fast food 3 or more times per week
110% more likely to eat at In-n-Out Burger
MARKET INDEX = 100 ATE FAST FOOD PAST 4-WEEKS--IN-N-OUT BURGER0
50
100
150
200
250
100
210
CUME INDEX
73% more likely to eat pizza…
MARKET INDEX = 100 ATE FAST FOOD PAST 4-WEEKS--ANY PIZZA RESTAURANT
0
50
100
150
200
100
173
CUME INDEX
Looking for LoveThe perfect venue for dating sites, dating activities, and everything else singles are looking for!
64% of the audience is singleTHE MEDIA AUDIT
COMPOSITION REPORTSCume Statistical Report
Page 1REPORT MARKET: RENO, NV
REPORT BASE: ADULTS AGE 18+
REPORT PERIOD: NOV-DEC 2010
MEDIA: C46 KRNS CW TOTAL
BASE POPULATION: 360,920 % IN MEDIA AUDIENCE: 15.9% MEDIA PERSONS: 57,378
TARGETMEDIA
PERSONSAUDIENCE
COMP.TARGETINDEX
SINGLE--NEVER MARRIED/WID./DIV./SEPARATED 36,673 63.9 145
MARITAL STATUS--NEVER MARRIED 25,850 45.1 196
SINGLE--NEVER MARRIED/WID./DIV./SEP.--AGE 35-54 17,124 29.8 243
SINGLE--NEVER MARRIED/WID./DIV./SEP.--AGE 18-34 11,550 20.1 120
57,000 ViewersIn the market and ready to buy!