57th hamburg international boat show 29 october - 6 ... hamburg international boat show 29 october -...

hanseboot.com

Information for Exhibitors

2016

57th Hamburg International Boat Show29 October - 6 November 2016

78 %of visitors would recommend hanseboot to others.

Presenting passion, inspiring customers.

Are you looking for the perfect setting to showcase your boats, yachts and water sports equipment to optimum effect and reach potential buyers? Then hanseboot 2016 is exactly the right place for you!

Could there be a better place than the waterside Hanseatic City of Hamburg for a trade fair all about boats, yachts and water sports?

This is confirmed by over 72,000 visitors who were inspired at hanseboot 2015 by 550 exhibitors from 20 nations. Sailing craft, motorboats, current sports trends, premières, expert panels and a wide variety of stage shows – all this convinced high-income visitors from all over Europe including professionals, amateur skippers and newcomers alike, all with a passion for water sports.

The various boatbuilders, boat traders, design engineers, equipment suppliers and charter companies exhibited their products on an area measuring over 58,000 m2 in total. The presentations on the latest trends in water sports attracted a great deal of attention in particular, as did the exciting innovations from the marine sector making their debut appearance.

Bright prospects for exhibitors.

75 % of the visitors and even 84 % of the first-time visitors rated hanseboot 2015 as “good” to “excellent”. So take this opportunity and drop anchor here! We will do our part to ensure that your landing at hanseboot 2016 in Hamburg is a total success.

We look forward to meeting you!

“We were very pleased with how things went at hanseboot. We had lots of visitors and made some interesting contacts. We definitely want to come back in 2016.”

Jim Cornelissen, EuroshipServices

hanseboot 2016 32 hanseboot 2016

In t roduc t ion

All aboard – whether clothing or accessories, this is where the hanseboot crowds can get information about the perfect equipment. Our hanseboot academy runs courses, and visitors can come face to face with many top-class guests from the industry on the meet the ex-perts set.

Equipment, accessories

No fishy tales here – just expert advice. No matter what guidance you need, you will find it in this section of the exhibition with profes-sional trip advisors, yacht charter companies, specialists in water-based tourism, water sports schools and the “Life On Board” forum which presents exciting accounts of personal experiences.

Yacht charter, water sports schools, water tourism, hanseboot cruise consultants

Catching the wave – when it comes to leisure sports, the emphasis is quite naturally on fun. In this area exhibitors can present surfing equipment, kitesurfing equipment and boards. The hanseboot arena with its huge pool invites to join in numerous activities and to try out the latest trends like stand-up paddling.

Surfing and kitesurfing equipment, boardsThe world of boating: what you

can expect at our trade fair.

From A for art maritim to Z for Zodiac – hanseboot has a wide range on offer for visitors and a varied programme of fringe events. The main points of attraction besides sailboats, motor-boats, yachts and leisure sports include the various tryout arenas and the information areas with advice for newbies and professionals. hanseboot is just the perfect setting to showcase your company.

In this area a wide and diverse range of service providers like boatbuilders, shipping compa-nies and insurance providers advertise their services. Visitors of the Refit arena can take an in-depth look and a hands-on approach at live boatbuilding demonstrations.

Refit arena, constructors, German Boat- and Shipbuilding Associa-tion (DBSV), insurance companies

A different spin on watercolours – the art maritim exhibition features works from pho-tographers, painters, artists and gallery own-ers on the theme of water and seafaring. The pieces on show are not only of interest to visitors who are keen on art but they have uni-versal appeal with their exceptional creativ- ity and magnificent impressions of the world of endless oceans and awesome seascapes.

art maritim

Time for a maiden voayage – visitors to our newcomers area can get in touch with mariti-me institutions and get important and up-to-date information from sailing clubs. Experts in the dinghies for beginners arena demons-trate how much fun sailing can be and offer valuable tips for beginners of all ages.

Embarking on sailing

Time for some paddling now – in Canoe World where the emphasis is on action. A whole 2,300 m2 create a paradise for canoeing en-thusiasts. A tryout pool and simulator guaran-tee realistic experiences for every passionate canoeist. Newcomers to the sport can also get a good insight into the world of canoes and kayaks.

Canoe World: canoes, kayaks

Full speed ahead – in this area exhibitors of motorboats and motor yachts have the oppor-tunity to arouse the interest of professionals and amateurs in their brands and in their prod-ucts. The range extends from spectacular luxury motor yachts all the way to small and medi-um-sized motorboats, inflatable dinghies and houseboats.

Motor yachts, motorboats, inflatable dinghies

62 %of exhibitors claim that hanseboot 2015 met or exceed- ed their expectations.

Welcome to sailors’ paradise! This is a place where visitors can experience the fascinating world of sailing with awe-inspiring sailing yachts, sailing boats, shipyard booths and class associations. There are countless discoveries to be made, such as the exciting trend in small cruisers (boats up to 8 m) and classic sailing yachts. This area is the place to be for all dedicated sailors.

Sailing yachts, sailing boats, shipyards, class associations

“We were happy with hanseboot and are pleased to report that our sales are up on last year. We have also made plenty of promising new contacts.”

Richard Gründl, Gründl-Bootsimport GmbH & Co. KG (sailing yachts and motor yachts)


E xhib i t ion A reas

A trade fair is only successful with plenty of interested visitors. That's why we run extensive marketing and PR campaigns to raise the profile of the “hanseboot brand” to an even higher level and to attract as many water sports enthusiasts as possible to hanseboot 2016.

Making waves.

We are launching a carefully targeted package of marketing and PR measures in a bid to guarantee that hanseboot 2016 will be a greatsuccess for us and for you:

• Advertisements (in trade magazines and daily newspapers)

• Newsletters and direct mailings • Radio commercials • Billboard campaign • Online campaign (Google SEA, Vibrant)

On course for Hamburg: people you will meet at the hanseboot exhibition.

Sailing close to the wind: how we promote our trade fair for you.

You can look forward to meeting water sports enthusiasts at the hanseboot exhibi-tion because our visitors – and your potential new customers – are not only characterised by a general interest in water sports but 92 % are actively engaged in water sports. 64 % of those who practice water sports even have their own boat and so are more than merely competent in the field.

The North invests in Hamburg.

Most of the visitors to hanseboot come from the northern German states of Schleswig- Holstein (28 %), Hamburg (26 %) and Lower Saxony (24 %). In addition, many international guests, the majority of them from Scandi-navia, make the journey to the Hanseatic City on the river Elbe.

High average income and huge appetite for buying.

Present your products to an audience of peo-ple who are more than well-off – because the typical hanseboot visitor has an above-aver-age net household income of over € 4,800. Newcomers have even greater financial re-sources at their disposal (almost € 5,500 on average). There is also an extremely healthy appetite for buying: 47 % of the visitors have purchased or ordered something at the trade fair or have a firm intention of doing so.

The varied programme at the fair has plenty on offer for beginners and professionals alike and therefore attracts visitors to Hamburg with a wide range of interests. No wonder then that 94 % of the exhibitors claim to have achieved their aims of gaining publicity and raising their profile.

• Social media performance campaign • Press releases (daily newspapers, trade

journals, TV and radio) • Online boat show (to give advance notice of your boats)

Perfect conditions for your performance.

As you can see, hanseboot is well on the way to attracting visitors and potential customers, generating excitement for our trade fair and so for your products.

92 %of the visitors regularly do water sports.

“Our aim was to increase awareness of our product in Germany. We succeeded in doing that at hanseboot. Our booth attracted very many visitors of high calibre.”

Hans-Nicolai Brinck, Flensburger Yacht-Service GmbH & Co. KG

“A trade fair like hanseboot is essential for our new product launch. We had lots of visitors throughout the whole event who were seriously interested in our yacht.”

Claus Giese, Giese Yachten


Market ingV is i tor Pro f i le

We offer a wide range of additional services for trade fair exhibitors.

Prices are sinking here.

We offer a bonus scheme whereby you can get a discount on the price per square metre for multiple boats. You can collect points for each boat, points for the length (overall length) and points for first-time exhibits and so save money.

Perfectly equipped – from start to finish.

Our footbridge package includes a carpeted stand area at the stern with power, lighting and signage. Our all-in package is a full logistics

Site plan of hanseboot: finding your way around.

service for your convenience. You can simply drop off your boat or boats (up to two boats) and we will take care of the rest. In addition to the set-up and dismantling procedures, this includes the crane lifting process.

Experience yachts in their element.

In the In-Water area in Hamburg harbour, exhibitors of big yachts even have the opportunity to display their craft in a fitting setting and to invite potential customers on a sea trial. There is a free shuttle service between the harbour and the exhibition ground.

67 %of the exhibitors plan to returnto the trade fair.

Helpful manoeuvres on site: our support services for you.

Contact persons:

Meike Strauch, Assistant Project Director

Tel.: +49 40 3569-2490

[email protected]

Mareike Kitsch, Sales

Tel.: +49 40 3569-2826

[email protected]

Book by 31 March 2016 to claim your early bird discount!

Hamburg Messe und Congress GmbH

Messeplatz 1 · D-20357 Hamburg Tel.: +49 40 3569-2490 Fax: +49 40 3569-2498 [email protected] facebook.com/hanseboot

“We and hanseboot go together perfectly. We sold one boat straight away on the first weekend and arranged several sea trials.”

Axel Weigold, Boots- und Yachthandelsvertretung Mannheim UG (Elling Yachten)

Hall B3.OG (upper floor)Embarking on sailing

Hall B1.OG (upper floor)Yacht chartering, water sports schools, water-based tourism, hanseboot trip advisor service

Hall B2/B3.EG (ground floor) Equipment and accessories

Hall B4.OG (upper floor) Canoe World: canoes, kayaks

Hall B6Sailing yachts, sailing boats, shipyards, class associations

Hall B7Motor yachts, motorboats, inflatable dinghies

Hall B1.EG (ground floor) Surfing equipment, kitesurfing equipment, boards

Halle B2.OG (upper floor) art maritim

Hall B2.EG (ground floor) Refit arena, constructors, German Boat- and Shipbuilding Association (DBSV), insurance companies

Hall B4.EG (ground floor)Equipment and accessories

Hall B5Equipment and accessories

Last updated June 2015.Subject to changes.

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hanseboot. 2015 Site Map.

Hall B1 upper floor Yacht charter, water sports schools, water tourism, hanseboot cruise consultants, ‘Living on board’ forum

Hall B1 ground floor Surfing and kitesurfing equipment, boards, hanseboot arena (indoor pool), hanseboot Beach Lounge

Hall B2 upper floor art maritim

Hall B2 ground floor Boatbuilding centre: refit arena, constructors, German Boat- and Shipbuilding Association (DBSV), insurance Hall B2 ground floor Equipment, accessories

Hall B3 upper floor start sailing: maritime institutions, sailing clubs, dinghies arena for beginners, exhibition: Would you like to go sailing with me?

Hall B3 ground floor Equipment, accessories

Hall B4 upper floor Canoe world: canoes, kayaks, test basin

Hall B4 ground floor Equipment, accessories

Hall B4 ground floor Motor boats, inflatable dinghies

Hall B5 Equipment, accessories, ‘meet the experts’ stage

Hall B6 Sailing yachts, sailing boats, shipyards, class associations, fun boxes island

Hall B7 Motor yachts, motor boats, inflatable dinghies

Broker-second hand boat-stage

Walkways between halls

Dammtor

Stephansplatz

Messehallen

CCH – Congress Center HamburgA1

B1

B4B7

B5

St. Petersburger Str.

Holsteng

lacis

Karo

line

nst

r.

Lagerstr.

Tiergartenstr.

A3 A4

A2

B2

B3

B6

Mes

sep

latz

Bei den Kirchhöfen

Marseiller Str.

SternschanzeFernsehturmTV Tower

Park Planten un Blomen

Eingang MitteCentral Entrance

Eingang Ost East Entrance

Eingang SüdSouth Entrance

Shuttle bus pick-up to In-Water hanseboot

Shuttle bus exit

Segelyachten, Segeljollen

Windsurf-, Kitesurf- und Wakeboardausrüstung

Strandsegeln

Motoryachten, Motorboote

Klassische Boote und Yachten

Marinas

Ausrüstung etc.

Yachtcharter, Wassersport-schulen, Touristik

Werften, Konstrukteure

art maritim

Segel Vereine

Angeln

Bootsbau

Kanu KajakSegelyachten,

SegeljollenWindsurf-, Kitesurf-

und WakeboardausrüstungStrandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak



Strandsegeln



Marinas

Ausrüstung etc.



art maritim

Segel Vereine

Angeln

Bootsbau

Kanu Kajak

Stand 09/2015. Änderungen vorbehalten.Correct at 09.2015. Subject to change.

O

N

S

W

Dammtor

Stephansplatz

Messehallen

CCH – Congress Center Hamburg

A1B1

B4B7

B5

St. Petersburger Str.

Holsteng

lacis

Karo

line

nst

r.

Lagerstr.

Tiergartenstr.

A3 A4

A2

B2

B3

B6

Mes

sep

latz

Bei den Kirchhöfen

Marseiller Str.

Sternschanze

FernsehturmTV Tower

Park Planten un Blomen

Eingang MitteCentral Entrance

Eingang OstEast Entrance

Eingang SüdSouth Entrance

Busshuttle In-Water hanseboot

Ausstieg Busshuttle

Geländeplan 2015.Area plan 2015.

Yachtcharter, Wassersportschulen, Wassertourismus,hanseboot Törnberatung, Forum „Leben an Bord“Yacht charter, water sports schools, water tourism, hanseboot cruise consultants, ‘Living on board’ forum

Surf- und Kiteausrüstung, Boards, hanseboot arena(Wasserbecken), hanseboot Beach LoungeSurfi ng and kitesurfi ng equipment, boards, hanseboot arena(indoor pool), hanseboot beach lounge

art maritimart maritim

Bootsbauzentrum: Refi t arena, Konstrukteure, Dt. Boots- und Schiffbauer-Verband, VersicherungenBoatbuilding centre: refi t arena, constructors, German Boat- and Ship-building Association (DBSV), insurance

Ausrüstung, ZubehörEquipment, accessories

Einsteigen ins Segeln: Maritime Institutionen, VereinsCampus, Jollen-Einsteiger arena, Ausstellung: Willst du mit mir Segeln gehen?start sailing: maritime institutions, sailing clubs, dinghies arena for beginners, exhibition: Would you like to go sailing with me?


Kanu-Welt: Kanus, Kajaks, TeststreckeCanoe world: canoes, kayaks, test basin


Motorboote, SchlauchbooteMotor boats, infl atable dinghies

Ausrüstung, Zubehör, meet the experts BühneEquipment, accessories, ‘meet-the-experts’ stage

Segelyachten, Segelboote, Werften,Klassenvereinigungen, „Spaßkisteninsel“sailing yachts, sailing boats, shipyards,class associations, showcase dinghies

Motoryachten, Motorboote, SchlauchbooteMotor yachts, motorboats, infl atable dinghies

Händler-Gebrauchtboot-StegBroker-secondhand boat-stageHallenübergängeWalkways between halls

Halle B1.OGHall B1, UF

Halle B1.EGHall B1, GF

Halle B2.OGHall B2 UF








Halle B5Hall B5

Halle B6Hall B6

Halle B7Hall B7

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23.09.15 09:18


E xhib i t ion GuideSer v ice

Hamburg – the gateway to the world of water sports.

Germany's second largest city with nearly two million inhabitants and its central location in the North is the perfect place to hold a water sports trade fair. Hamburg is the largest seaport in Germany with a history of close links with shipping, plays host to regular water sports events and is home to respected sailing clubs with top yachtsmen and yachtswomen.

Water sports have always been very popular in the neighbouring federal states in northern Germany and in Denmark – and it stands to reason given their proximity to the North Sea and the Baltic Sea. Indeed, when asked to identify the main water sports areas which they used most frequently, the Baltic Sea and the North Sea were named by 66 % and 31 % of the hanseboot visitors respectively.

Good connections, even better networks.

The Hanseatic City is not only a major interchange with an interna-tional airport and excellent infrastructure but it is also a cosmopolitan city which brings a fresh flood tide of inspirations every day. Shopping, culture, nightlife – Hamburg has a huge span of attractions and high-lights which seems as vast and endless as the horizon. And the water is only ever a stone's throw away.

Anchored in the heart of Hamburg.

The Hamburg Messe exhibition ground is at the centre of this booming metropolis. Not far from the Alster and Elbe rivers, between the city centre and trendy neighbourhoods, the fairground location evokes a special atmosphere at the heart of the Hanseatic City. Not only is the convenience of the location an advantage for you but trade fair visitors also like to take the opportunity to sample the vibrant life of Hamburg before or after the trade fair.

88 %of the visitors think Hamburg is a great trade fair location.

www.mediaserver.hamburg.de / Michael Zapf

www.mediaserver.hamburg.de / Witters GmbH Sportfotografie

“It is evident from the calibre of the visitors that some serious sailing is done here in the North. The people who come here have a superior knowledge to those you meet at other boat shows.”

Sven Bartels, Bartels GmbH


Hamburg

7th In-Water Boat Show, Neustadt in Holstein

27 - 29 May 2016

• Prime jetty location for your sailing boats or motorboats

• Impressive sea trials for your visitors

• 5-star ancora Marina in Neustadt in Holstein

• Around 16,000 visitors expected

hanseboot-ancora.de

Put Germany's biggestharbour boat show in your diary!

57th hamburg international boat show 29 october - 6 ... hamburg international boat show 29 october -...

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