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introduction to hospitality

fifth editionjohn r. walker

Chapter 10: Recreation, Theme Parks, and Clubs

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Introduction to HospitalityFifth Edition

John Walker

Copyright 2009 by Pearson Education, Inc.Upper Saddle River, New Jersey 07458

All rights reserved.

Chapter 10

Recreation, Theme Parks, and Clubs

Recreation, Leisure, and Wellness Government-Sponsored Recreation Commercial Recreation Theme Parks Size and Scope of the Industry Key Players Clubs

Club Management

Types of Clubs Noncommercial Recreation Trends

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Recreation, Leisure, and

Wellness

The word recreationis defined as the useof time for therapeutic refreshment ofones body or mind

Recreation allows people to have funtogether and form lasting relationshipsbuilt on the experiences they have enjoyedtogether

This recreational process is called bonding

Leisure is best described as time freefrom work, or discretionary time

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Government-Sponsored

Recreation Various levels of government that constitute

government-sponsored recreation areintertwined, yet distinct, in the parks, recreation,and leisure services

Government raises revenue from income taxes,

sales taxes, and property taxes Additionally, government raises special revenue

from recreation-related activities such asautomobile and recreational vehicles, boats,motor fuels, transient occupancy taxes (TOT)

on hotel accommodations, etc. The monies are distributed among the various

recreation- and leisure-related organizations at thefederal, state/provincial, city, and town levels

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National Parks

The National Parks Service was foundedin 1916 by Congress to conserve parkresources and to provide for their use bythe public in a way that leaves themunimpaired

The systems current roster of 367 areas

covers more than 80 million acres of land

More than 272 million visitors go to theparks each year

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Introduction to Hospitality

Fifth Edition

John Walker

Copyright 2009 by Pearson Education, Inc.

Upper Saddle River, New Jersey 07458


Theme Parks

Began with Knotts Berry Farms:

During the 1920s in Buena Park,California, Knotts Berry Farm was

a berry farm and a tea room

Business grew and differentattractions were added to the site

Today, Knotts Berry Farms is

owned by Cedar FairEntertainment Corporation

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Size and Scope of the Industry

Theme parks and attractions varyaccording to themewhich might behistorical, cultural, geographical, andso on

Some parks and attractions focus ona single theme; others focus onmultiple themes

There is an abundance of themeparks located throughout the UnitedStates

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Walt Disney World

Includes:

Magic Kingdom

Epcot

MGM Studios

Animal Kingdom

25 lighted tennis courts, 99 holes ofchampionship golf, marinas, swimmingpools, jogging, bike trails, water skiing,and motor boating

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Magic Kingdom

More than 40 major shows and ride-through attractions 7 lands include:

Main Street USA

Adventureland Frontierland Liberty Square

Fantasyland Mickeys Toontown Fair New Tomorrowland

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Epcot

Epcot is a unique, permanent, andever-changing worlds fair with 2major themes: Future World and

World Showcase

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MGM Studios

50 major shows, shops, restaurants,ride-through adventures, andbackstage tours

Combines real working motionpicture, animation, and televisionstudios with exciting movie

attractions

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Animal Kingdom

Focuses on nature and the animalworld around us

Guests can go on time-traveling rides

and come face-to-face with animalsfrom the prehistoric past to thepresent

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Universal Studios

Guided tours on its famous movie sets

Most formidable competitor facing theDisney Corp.

One reason for Universals success is its

adaptation of movies into thrill rides Another is their commitment to guest

participation

Largest movie studio and theme park isUniversal Hollywood

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Anheuser-Busch Companies

Largest corporate-owned theme/animal parkcompany in the United States

Leader in conservation and education Dedicated to preserving marine life and uses

innovative programs to research various wildlife

dilemmas Includes: Sea World Busch Gardens Adventure Island

Water Country Sesame Place Discovery Cove

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Hersheys 1900s: Started producing mass quantities of milk

chocolateresulting in immediate success

The following decades brought many product lineexpansions 1907: Milton Hershey opened Hershey Park as a leisure

park for employees of Hersheys Company

1908: The park started its soon-to-be huge expansion The park continued to add more rides and attractions; as

the park continued to expand, the company decided toopen the parks doors to the public

1971: The park underwent redevelopment to turn thesmall regional park into a large theme park

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Regional Theme Parks

Dollywood: In 1961, a small attraction with a Civil War

theme called Rebel Railroad opened its doorsto the public

This attraction is now known all across the

world as Dollywood

The name came about in 1986 when DollyParton became a co-owner of the park

LegoLand: Owned and operated by the Lego Group Marketed toward young families

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Regional Theme Parks

GatorLand: Started when Owen Godwin built an alligator

pit in his backyard

After World War II, Godwin bought a 16-acreplot located off Floridas second most traveled

highway Provides a close-up view of Floridas animals

in their native habitat

Wet n Wild:

First major water park in the U.S. In 1998, owner Goerge Millay sold the Orlando

Park to Universal Studios Recreation Group

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Clubs

Private clubs are places where

members gather for social,recreational, professional, andfraternal reasons

Many clubs are designed around ahousing development where theneighborhood can utilize the services

of the club (golf, tennis, pool)

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Clubs

Many of todays clubs areadaptations of their predecessorsmostly from England and Scotland

The Royal & Ancient Golf Club of St.Andrews, Scotland, founded in 1758,is recognized as the birthplace of golf

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Size and Scope of Club Industry

14,000 clubs in America: Country and city clubs

6,000 country clubs

When the total resources of all theclubs are considered (land, buildings,equipment, thousands of employees,etc.), we are talking billions of dollarsof economic impact

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Club Management

Similar to hotel management

The main difference between clubmanagement and hotel management is thatwith clubs the guests feel as if they are theowners

Another difference is that most clubs do notoffer sleeping accommodations

Members pay an initiation fee and annual dues

Club Managers Association of America:

Goal is to advance the profession of clubmanagement by fulfilling the educational andrelated needs of the club managers

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Club Management Structure Articles of incorporation and bylaws determine structure:

Members:

Members elect the officers and directors of the club The club president is the lead member or official in

policymaking The vice president is groomed for the role of president

Executive Committee: Activities, grounds, and funding

Treasurer: Gives advice on financial matters

General Manager: Day-to-day operation Asset management Preserving and fostering the club culture

Secretary: Records minutes of meetings Takes care of correspondence

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Figure 11-1 Core Competencies of a General Manager

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Country Clubs

Nearly all country clubs have one ormore lounges and restaurants, andmost have banquet facilities

Some country clubs charge for aninitiation feesome as much as$250,000!

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Country Clubs Country clubs have 2 or more types of

membership Full membership enables members to

use all the facilities all the time

Social membership only allowsmembers to use the social facilities

Other forms of membership can includeweekday and weekend memberships

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City Clubs

Predominantly business oriented

Vary in size, location, type of facility,and services offered

Some of the older, established clubsown their own buildingsotherslease space

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Other Types of Clubs Professional Clubs: For people in the same

profession Social Clubs: Allow members to enjoy oneanothers company; members represent manydifferent professions, yet they have similarsocioeconomic backgrounds

Athletic Clubs: Gives city workers and residentsan opportunity to work out, swim, play squashand/or racquetball, and so on

Dining Clubs: Generally located in large city

office buildings University Clubs: Private clubs for alumni oralumnae

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Upper Saddle River, New Jersey 07458All rights reserved.

Other Types of Clubs Military Clubs: Cater to noncommissioned

officers and enlisted officers Yacht Clubs: Provides members with

moorage slips, where their boats are keptsecure

Fraternal Clubs: Includes many specialorganizations, such as the Veterans ofForeign Wars, Elks, and Shriners

Proprietary Clubs: Operate on a for-profitbasis; owned by corporations or

individuals; individuals wanting to becomemembers purchase a membership, not ashare in the club

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Noncommercial Recreation Noncommercial recreation includes:

Voluntary organizations, which are nongovernmental,nonprofit agencies, serving the public-at-large orselected elements with multiservice programs that ofteninclude a substantial element of recreational opportunity(i.e., the YMCA)

Campus Recreation programsinclude involvement by

campus recreation offices, intramural departments,student unions, residence staffs, or other sponsors

Armed Forces Recreation provides well-roundedwelfare and recreational programs for military personnel

Employee Recreation promotes employee efficiencythrough recreational activities

Recreation for special populations involvesprofessionals and organizations who serve groups suchas those with mental illness, mental retardation, orphysical challenges

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Trends

An increase in all fitness activities

A surge in travel and tourism In addition to a continuation of traditional

recreation and leisure activities, specialprograms targeted toward at-risk youthsand latchkey children are also beingdeveloped

Several additional products in thecommercial sector

Additional learning and adventureopportunities for the elderly, such asElderhostel

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The End

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