5g go-to-market strategies - tu event · 5g go-to-market strategies inside telecom vårkonferansen...
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5G go-to-market strategiesInside Telecom Vårkonferansen 2019Strömstad 6 May 2019
Fredrik [email protected]+46 763252360
30 April 2019 1
5G
Based on work done for Ericsson ConsumerLab tying go-to-market options with
consumer insights
Six go-to-market strategies with 5G
30 April 2019 2
Nomadic eMBB
Premiumcoverage
+phone
Cord cutterHero
services
B2B platform
SmartX
5G
Cord cutter
30 April 2019 3
LeaderChallenger
DefendNew biz
Wide coverageDeep coverage
Low-bandmmWave
Bundled deviceNo device
Bundled serviceNo service
Nomadic eMBB
30 April 2019 4
DefendNew biz
Low-bandmmWave
Bundled deviceNo device
Bundled serviceNo service
LeaderChallenger
Wide coverageDeep coverage
Premium coverage + phone
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Low-bandmmWave
Bundled serviceNo service
LeaderChallenger
Wide coverageDeep coverage
DefendNew biz
Bundled deviceNo device
Hero services
30 April 2019 6
Low-bandmmWave
LeaderChallenger
Wide coverageDeep coverage
Bundled deviceNo device
Bundled serviceNo service
DefendNew biz
B2B platform
30 April 2019 7
Low-bandmmWave
Bundled serviceNo service
DefendNew biz
Wide coverageDeep coverage
Bundled deviceNo device
LeaderChallenger
The M2M/IoT market exists and grows quicklyAdding 5G to it? In trial phase for now.
Telia SwedenVolvo CEEricsson
SmartX
30 April 2019 8
Low-bandmmWave
DefendNew biz
Wide coverageDeep coverage
Bundled deviceNo device
LeaderChallenger
Bundled serviceNo service
Remoteproduction
Smartstadium
Smartoffice
5G
Ultimately, you might do allBut where to start?
30 April 2019 9
International telco competitiveness specialist providing operators and suppliers with analysis, benchmarks and go-to-market preparation
30 April 2019 10