5q communications "5 questions that change the web"
DESCRIPTION
This presentation was given by Nathan Ho.TRANSCRIPT
Chopsticks: How to use them, and why they’re the best!
Chopsticks: How to use them, and why they’re the best!
Nathan [email protected]
http://www.ask5Q.com/
Nathan [email protected]
http://www.ask5Q.com/
Five Questions that canChange The Web
Five Questions that canChange The Web
Nathan [email protected]
http://www.ask5Q.com/
Nathan [email protected]
http://www.ask5Q.com/
Why Nathan Ho is up front...Why Nathan Ho is up front... Child Evangelism Fellowship
Network and PC administrator
PC technician
Support and training
Gospelcom.net Alliance Support (400+ ministries)
5Q Communications, Inc. Support Lead
Programmer
Systems Administrator
Chopstick and Mac user
Child Evangelism Fellowship Network and PC administrator
PC technician
Support and training
Gospelcom.net Alliance Support (400+ ministries)
5Q Communications, Inc. Support Lead
Programmer
Systems Administrator
Chopstick and Mac user
Change the WEB!? Really?Change the WEB!? Really?Romans 10:14 (NASB)
“How then will they call on Him in whom they have not believed? How will they believe in Him whom they have not heard? And how will they hear without a preacher?”
http://www.dokimos.org/ajff/http://www.dokimos.org/ajff/
1. Who Is Your Audience?1. Who Is Your Audience? Age (example: facebook) Gender Financial situation Occupation Political standing Religious Affiliations and leanings Likes and dislikes
Age (example: facebook) Gender Financial situation Occupation Political standing Religious Affiliations and leanings Likes and dislikes
1. Who Is Your Audience?1. Who Is Your Audience? EXAMPLE: Web personas and archetypes*
age / gender life situation (married, single, finances?) attitudes (happy, easy-going, anxious,
etc) skills and goals (education, etc) schedule and available time (family?
work?) behavior patterns (work travel? kids
care?) how they find your site (friend, search
engine, etc) technology used
(computers,browsers,etc)
EXAMPLE: Web personas and archetypes* age / gender life situation (married, single, finances?) attitudes (happy, easy-going, anxious,
etc) skills and goals (education, etc) schedule and available time (family?
work?) behavior patterns (work travel? kids
care?) how they find your site (friend, search
engine, etc) technology used
(computers,browsers,etc)
http://www.bruceclay.com/design/articles/webpersona.htm
faithfacts.orgfaithfacts.org
joniandfriendsradio.orgjoniandfriendsradio.org
2. How Do You Define Success?2. How Do You Define Success? Donations Sales Leads Lives Impacted Building Community / Social interactions Inform Tools: Google Analytics, Quantcast,
ClickTracks, Internal reporting Brian Tol: “Hits, Pageviews and other Lies”
Donations Sales Leads Lives Impacted Building Community / Social interactions Inform Tools: Google Analytics, Quantcast,
ClickTracks, Internal reporting Brian Tol: “Hits, Pageviews and other Lies”http://www.slideshare.net/wiremine/hits-pageviews-and-other-lies
www.google.com/analyticswww.google.com/analytics
www.actsweb.orgwww.actsweb.org
ListenersBible.comListenersBible.com
3. What is the Primary Action?3. What is the Primary Action? Read? Fill out form? Donate/Purchase?
Volunteer? What do you want the users to do? Each page should have a call to action
Examples:q Read the next / newest articleq Sign up for RSSq Join Communityq Point to Related Articles / products
q No Dead End Pages
Read? Fill out form? Donate/Purchase?Volunteer?
What do you want the users to do? Each page should have a call to action
Examples:q Read the next / newest articleq Sign up for RSSq Join Communityq Point to Related Articles / products
q No Dead End Pages
Example StrategyExample Strategy
4. Does Your Design and Text Communicate Effectively?4. Does Your Design and Text Communicate Effectively?
Serve the audience Visual Hierarchy Use Conventions (naming, layout, etc) Make it Obvious What’s Clickable Good use of White space
Serve the audience Visual Hierarchy Use Conventions (naming, layout, etc) Make it Obvious What’s Clickable Good use of White space
FirstFruit.orgFirstFruit.org
FirstFruit.orgFirstFruit.org
DOORinternational.orgDOORinternational.org
DOORinternational.orgDOORinternational.org
5. Are Your Systems Integrated and Compliant?5. Are Your Systems Integrated and Compliant?
Integrated with other marketing processes
Integrated with other ministry processes When a person signs up for an email list, do flow right into the donor cultivation process?
If a person donates via a check in the mail, are they tracked for thanks and other appropriate responses?
Integrated with other marketing processes
Integrated with other ministry processes When a person signs up for an email list, do flow right into the donor cultivation process?
If a person donates via a check in the mail, are they tracked for thanks and other appropriate responses?
ListenersBible.comListenersBible.com
Five Strategic QuestionsFive Strategic Questions Who is your audience? How do you define success? What is the primary action? Does your design and text communicate
effectively? Are your systems integrated and
compliant?
Who is your audience? How do you define success? What is the primary action? Does your design and text communicate
effectively? Are your systems integrated and
compliant?
5Q Communications5Q [email protected]
http://www.5Qcommunications.com
http://www.5Qcommunications.com