1

X took the name for his character from that of the American ornithologist Y, a Caribbean bird expert and author of the definitive field guide Birds of the West Indies; X , a keen birdwatcher himself, had a copy of Y's guide and he later explained to the ornithologist's wife that "It struck me that this brief, unromantic, Anglo-Saxon and yet very masculine name was just what I needed, and so a second Y was born".

Identify X and Y

2

Bond,…. James Bond

X-Ian FlemingY- James Bond

3

X is an abbreviation for Great Splendid Computer Corporation in Chinese.

X was founded in Taipei in 1989 by four engineers having previously worked at Acer as computer engineers.

Identify X

4

5

Identify

6

Michael Milken

Michael Robert Milken (born July 4, 1946) is an American business magnate, financier, and philanthropist noted for his role in the development of the market for high-yield bonds (also called "junk bonds") during the 1970s and 1980s, for his 1990 guilty plea to felony charges for violating US securities laws, and for his funding of medical research.

Milken was indicted on 98 counts of racketeering and securities fraud in 1989 as the result of an insider trading investigation. After a plea bargain, he pled guilty to six securities and reporting violations but was never convicted of racketeering or insider trading. Milken was sentenced to ten years in prison and permanently barred from the securities industry by the Securities and Exchange Commission. After the presiding judge reduced his sentence for cooperating with testimony against his former colleagues and good behavior, he was released after less than two years.

Junk Bond King

7

What is “The Concept of 118”?

8

The New Age Elevator Pitch where you have 8 seconds to hook the audience and 110 seconds to reel them into your idea.

9

Which Company is Launching Tablets and Domestic Robots named on Olympic Medalists Gagan Narang and Vijay Kumar?

10

Milagrow

11

More than 700 brand names were considered — among them were Hi, 4tel, Oxygen, Hello and so on. But Oxygen was a British Telecom brand and Hello was a France Telecom franchise. X was chosen because it came closest to the brand vision — innovation

Identify X

12

Idea

13

It started as a small company in the pre World War 2 era in Kolkata. Initially called the Calcutta Electrical manufacturing company limited. It is now a part of CK Birla Group . Which Company

Identify

14

Orient Fans

15

The variety of a particular agricultural produce gets its name from the fact that its high yields supposedly allow growers to pay their debts. Name it and mention the region/country where it is grown. 

16

" Debit", Vine producing alcoholic wine throughout Dalmacija (Dalmatia), Debit is widespread in the whole of Dalmacija, Croatia, and authorised in all the main wine regions there

17

Which brand’s baseline when translated means “The Car” in English? 

18

VW, Das Auto

19

Whose internal publication?

20

Coca Cola

21

For the first 12 years, the Supreme Court of India functioned from which building?

22

The Parliament House

23

John Lewis, Chinese dissident Ai Weiwei, Mayor of Jerusalem Nir Barkat, American political philosopher Noam Chomsky, Inri Cristo, a self-proclaimed reincarnation of

Jesus ChristSong Sang-Hyun, the President of the

International Criminal Court, Google's executive chairman Eric Schmidt, British Prime Minister David Cameron, and UN Secretary-General Ban Ki-Moon

Connect

24

"Gangnam Style" parodies

25

What is the term used to describe assorted orthodoxies that govern the thinking of key enterprise decision makers? It is the main means a company uses to make a profit. It includes the cultural norms and beliefs that the company espouses that is deeply held, widely shared, and rooted in the behaviour of the company. It also has a negative connotation when arrogance and resistance to change set in.

26

Dominant Logic. This term was introduced by CK Prahalad and Richard A Bettis when in their paper “The Dominant Logic: A New Linkage between Diversity and Performance”, published in the Strategic Management Journal in 1986

27

What famous brand name is derived from a combination of two words, which mean 'dead' in French and 'one' in German

28

Mortein

29

In 1971, he decided to create small-scale mail surveys that would focus on automobiles. Today his firm is well-known for its various satisfaction surveys mainly in the automobile industry world-over. Name this famous person (after whom his firm is also named)

30

J D power

31

'The skin you love to touch" - an advertising theme and slogan for a brand of beauty soap introduced in 1913 is generally considered the first sex appeal ad in the history of advertising. Name the brand.

32

Woodbury's

33

Which company pioneered the 3.5 inch micro floppy disk thus replacing earlier bulkier and less safer 5.3 inch floppies?

34

Sony

35

The founder of this company was the captain of the US team that won the America’s cup three years before he launched his company. In 1979, he was thought to have perished in a storm at sea while participating in the fastnet race. He survived and skippered his 61 foot yacht Tenacious to a corrected-time victory. Name him and the company he founded.

36

Ted Turner, founder of CNN 

37

This merger was billed as the biggest one in the early 2000s, but was halted in its tracks by the competition authorities of Europe. For the first time in history the European authorities forbade a merger that had been passed earlier by the US authorities. The US justice department gave its assent and insisted that the acquiring company sell off its helicopter business for security purposes. The CEO of the acquiring company had even deferred his retirement for a year to see the deal through. Name the companies involved. 

38

GE’s attempted acquisition of Honeywell International in 2001. Jack Welch deferred his retirement for a year to see the deal through

39

This top ranked company got its name as a result of a search for a word that was meaningless and without connotation in any language. 10,000 names were produced by a computer which was finally reduced to 234 by extensive opinion polls amongst 7000 people and finally 6 names were short listed. Further these 6 names were examined for meaninglessness in more than100 languages. Name the company. 

40

The Fortune No.1 ranked company Exxon. It is now known as Exxon Mobil after it merged with Mobil in 1999.

41

This brand was truly born when the founder observed that his twin daughters suffering from cerebral palsy, were finding it difficult in gripping a pen or a pencil due to lack of co-ordination and undeveloped muscles. He went on to invent a writing instrument which is now a popular brand. Name the founder and the brand. 

42

The Yoro pen was invented in Taiwan by Bao Shen Liu. It is named after his daughters Yoyo and Roro. 

43

In the summer of 1958, Qimat Rai left his education midway and entered into the electric wholesale market in Old Delhi. He set up a small trading company selling fixtures and electric cable to businesses in and around Delhi. With an investment of Rs. 10000, he started Guptajee. Which iconic brand , he has created?

44

Havells

45

X is a film production company known for producing the James Bond film series. The company is based in London's Piccadilly and also operates from Pinewood Studios in the United Kingdom. It is a subsidiary of Danjaq LLC, the holding company responsible for the copyright and trademarks to the Bond characters and elements on screen, along with United Artists.

Identify X

46

Eon Productions

47

Connect

48

Indian Women on the cover Page of Time Magazine

49

This event was regarded as signifying "the death of a brand" and the advent of a "value-minded" consumer generation who pay more attention to the real value of products and not the brand names. Which event?

50

Marlboro FridayMarlboro Friday refers to April 2, 1993, when

Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share

51

What is this?

52

Mumbai Dabbawala Coding System

53

Connect

54

NokiaFounder of Nokia, Black Sable which means

Nokia in Finnish, Old Paper Mill which was the first business of Nokia, SRK- Brand Ambassador

55

Advertiser?

56

Scrabble

57

What is the term used to describe this system which is a collection of financial entities, infrastructure and practices which support financial transactions that occur beyond the reach of existing state sanctioned monitoring and regulation? Hedge funds and instruments like Credit Default Swaps fall under this category.

58

Shadow Banking system

59

Identify

60

Pierre Cardin

61

Connect

62

Swarovski CrystalFounder, Edelweiss Flowers, Swarovski

Crystal Museum in Austria.

63

Advertiser?

64

Reynolds Permanent Marker

65

Connect

66

Only Indians to ring bell in NASDAQ?