5th Quarter Chicago Creative Brief Photographer

Main Objective:

Photos will be posted before noon the following day. We want people to look back at the photos

the next day and (a) be 100% excited about Badgers football season now that their school spirit has

been renewed, and (b) feel satisfied and confident that this was a Sunday afternoon well-spent.

Sub-Objectives:

To capture fond memories of the event

To provide photo material for use in event/bar promotion next year

To get fans excited about the Badgers’ upcoming football season

To capture the spirit of UW Madison in Chicago

Client:

Will’s Northwoods Inn is a Packer/Badger bar in Lakeview. They show every Packers and Badgers

football game. The bar pays homage to Wisconsin’s Northwoods area. They promote

themselves as “a little bit of God’s country in the heart of Lakeview.”

Will’s Northwoods Inn is run by manager Kevin Kruse, who is a big fan of the Packers and the

Blackhawks.

Will’s is mainly a Packer bar, but does not discriminate against Bears fans; their rivalry is

perceived as a friendly one.

Here is a link to the bar’s FB page: https://www.facebook.com/WillsNorthwoodsInn

Address: 3030 N. Racine Ave.

Event:

5th Quarter Chicago is an annual event based off of a UW tradition by the same name.

At the end of a UW game, the marching band marches onto the field, and after playing both

competing teams’ school songs, the band plays UW favorites such as “On Wisconsin”, “You’ve

Said It All”, “Space Badgers”, “Tequila”, and others.

5th Quarter Chicago is an event held at Will’s Northwoods every year since 2010. Bucky (The

school’s mascot) and the UW Marching Band come to the bar to rally with Chicago’s UW fans.

Here are pictures taken from the first 5th Quarter Chicago:

https://www.facebook.com/media/set/?set=a.154100321271383.29550.119728441375238&ty

pe=3

This is a link to the event’s FB page: https://www.facebook.com/events/340509922745921/

The event will be held this year on Sunday, August 11, from 2-5pm.

Notes:

I work as an intern at a social media brand management company. Will’s is one of our clients. I

manage their Facebook and Twitter accounts.

We’ll want to blend in, so wear red.