6 basic social media marketing principles from brands
DESCRIPTION
My talk for the Municipality of Carmona, Cavite, on behalf of my client Unilever Philippines. On this presentation, I touch on six basic principles of managing social assets and how these can help create a more engaging and effective method of communicating ideas to an online audience. Free to use with attribution, non-commercial use, and no-derivatives.TRANSCRIPT
![Page 1: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/1.jpg)
6 Principles of Social Media Marketing from Brands
Jason Cruz | MRM//McCann
![Page 2: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/2.jpg)
About the Speaker
![Page 3: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/3.jpg)
![Page 4: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/4.jpg)
Questions, reactions, and comments:
Twitter.com/jsncruz
![Page 5: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/5.jpg)
The Philippines and Social Media
![Page 6: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/6.jpg)
52% Filipinos who access the Internet on a daily basis.
Image: genyo.com.ph
Source: Nielsen, 2014
![Page 7: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/7.jpg)
P8 billion Projected worth of the digital marketing industry.
Source: Mike Palacios (IMMAP), 2014
![Page 8: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/8.jpg)
The Filipino and Social Media
![Page 9: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/9.jpg)
98% Of all online activity that is social media.
Image: careers.theguardian.com
Source: Christel Quek (Twitter), 2013
![Page 10: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/10.jpg)
Image: khaama.com
#8 Our rank in terms of Facebook populations.
Source: SocialBakers.com, 2014
![Page 11: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/11.jpg)
3 Questions on Social media marketing
![Page 12: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/12.jpg)
How can I get people to like me on social media?
![Page 13: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/13.jpg)
How can I push my message and
ideas to a big audience?
![Page 14: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/14.jpg)
What difference will my existence on social media
make?
![Page 15: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/15.jpg)
6 Things we Can learn from Brands
![Page 16: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/16.jpg)
1 Have a brand personality
![Page 17: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/17.jpg)
![Page 18: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/18.jpg)
The best brands talk at the level
that their audience
understands.
![Page 19: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/19.jpg)
2 Content based on Interest
![Page 20: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/20.jpg)
![Page 21: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/21.jpg)
It’s not YOU people come back
for – it’s the content that they
like and enjoy.
![Page 22: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/22.jpg)
3 What is online is forever
![Page 23: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/23.jpg)
![Page 24: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/24.jpg)
Awareness of what’s happening
“out there” can save you a lot of
pain later on.
![Page 25: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/25.jpg)
4 Plan Editorial schedules
![Page 26: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/26.jpg)
![Page 27: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/27.jpg)
Variation equals attention – but
don’t be afraid to play around your
content plans.
![Page 28: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/28.jpg)
5 Reply and Respond
![Page 29: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/29.jpg)
![Page 30: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/30.jpg)
Social media is “social”.
Two-way, responsive, and
real-time.
![Page 31: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/31.jpg)
6 It’s all about Wit & Timing
![Page 32: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/32.jpg)
![Page 33: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/33.jpg)
Great content happens when
timing + context meet at the exact
perfect time.
![Page 34: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/34.jpg)
Takeaways
![Page 35: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/35.jpg)
1. Speak with people, not at them. 2. Talk about what people like first, what you like second. 3. Think before you click. Always. 4. Plan, plan, and plan some more. 5. Leave no person ignored. 6. Pick your moments wisely – and break the Internet!
![Page 36: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/36.jpg)
Recommendations
![Page 37: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/37.jpg)
1. Create a personality for your brand or business. 2. Find out the interests of your audience. 3. Keep a finger on the online pulse. 4. Schedule content – but leave space for surprises. 5. Prioritize responding over growing (size). 6. Pick your (messaging) battles.
![Page 38: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/38.jpg)
Thank You!
![Page 39: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/39.jpg)
Questions, reactions, and comments:
Twitter.com/jsncruz Jsncruz.com/contact/
![Page 40: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/40.jpg)
Download this presentation
Jsncruz.com Slideshare.net/jsncruz
![Page 41: 6 Basic Social Media Marketing Principles from Brands](https://reader034.vdocuments.net/reader034/viewer/2022052321/548c384ab479599f1e8b481e/html5/thumbnails/41.jpg)
In partnership with
Unilever Philippines Municipality of Carmona, Cavite