6 easy steps to building and protecting your brand€¦ · maximizing your online presence using...
TRANSCRIPT
6 Easy Steps to Building and Protecting Your Brand
Presented By: Joe Sesso
National SpeakerHomes.comfacebook.com/joesesso.edutainer
The Power of the “brand”
“How Do I Build the Perfect Brand”
Step 1: You Need to Answer 3 Questions
Question 1: “What do I do Best in my business?” (Strengths)
A Good Website is a Strength
Question 2: “What do I lack in my business?”(Weaknesses)
An Inconsistent Social Media Campaign
Pulled from Facebook on October 31, 2013
Lack of Online Reviews
Question 3: “What are the Opportunities & Potential Threats to my
business?”
Step 2: Building the Online Brand
Q: What’s open 24/7/365, represents your brand and who you are, and can be a valuable tool for a buyer to find their dream home?A: A Website
• Look fresh & new
• Work properly
• Be easy to navigate
• Have search on homepage
• Engage consumers
Websites Need to:
Marketing ToolsCapture Leads With Your WebsiteFull-featured, professionally-designed agent and office websites featuring IDX search, Social Integration, Streaming Content Wall, Auto-Suggest Search , Property Tracker, & more.
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Cultivate Prospects With– Home TrackerConsumers who sign up for Home Tracker will automatically be e-mailed the latest listings that match their custom search criteria. Your prospects will continuously be reminded of you.
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Marketing Tools
Create a Social Wall on Your Website
Step 3: The Power of Video
Video For Branding
Right Place, Right Time Marketing
It takes a lifetime to build a reputation and only 15 minutes to destroy it.
-Warren Buffet
People Search Google First
Could This Be a Problem?
Do You Have Social Influence?
What’s Your Online Reputation?It is the sum of your business visibility + reviews.
Step 4: Reputation Management
Maximizing Your Online Presence Using Search & Reviews
Where is your business listed?Start with Google Local, Yahoo! Local and Bing Local
Get Happy Clients to Post Reviews
Step 5: Social Media – Get it Going!
Social Media
“Social media for Realtors® is not about pushing listings…”
“It’s about growing your referral network!”Jimmy Mackin, Inman News 100 Most Influential
2013
Social Media Assistance
❖Build a Facebook page for your business❖Improve/Develop your Facebook page❖As Admin we will post to your page on a regular basis❖Increase “engagement”❖Gain Influence❖Create Referral opportunities
Step 6: Reports: Your “Online Scorecard”
Where can you improve youronline presence?
Overview Dashboard Report
Listings Analysis Report
Reviews Analysis Report
Brand Awareness Report
Social Media Report
Competition Analysis Report
30 Day Action Plan to Build Your Brand
● Initial Setup Bundle ○ Creation of a Facebook business page○ Creation of a Foursquare page○ Creation of a Pinterest board○ Enter and/or verify the business on all Search
and Social pages within Visibility○ Provide 15 unique Facebook post ○ Provide 3-5 Pinterest “Pins” per month○ Provide an email template for soliciting reviews○ Enter their four main competitors with four search terms for
the share of voice graphs○ Setup weekly reporting and daily alerts○ Provide an initial walk through of the dashboard
a Day!$1,000
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