6 figure fundraising: how to start and run your first $100,000 campaign sandy rees, cfre
TRANSCRIPT
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6 FIGURE FUNDRAISING:HOW TO START AND RUN YOUR FIRST $100,000 CAMPAIGN
Sandy Rees, CFRE
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6-Figure Campaign
Structured way to raise $100,000 or more for a specific purpose.
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How it feels…
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The 80/20 Rule
Major Givers make up 20% of your donor base and provide 80% of your funding
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A Major Gift
Is defined by you ($500, $5,000, $50,000, etc.)
Is a “stop and think” kind of gift Brings transformation for your
organization Is a joy for the Giver
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It’s NOT just about the money!
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Step 1 - Define the need
What are you raising money for? How much will it cost? When do you need it? Are you ready to undertake this kind
of fundraising campaign?
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Step 2 - Agree on the amount
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Step 3 - Develop the Case
Why would someone give? Why your organization? Why now? Why this amount?
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Step 4 – Recruit Leadership
Who can help you to guarantee the success of this campaign?
Who is it that key donors can’t say “no” to?
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Step 5 – Develop the plan
Goal Start/end dates Reason for raising money Leadership Other notes
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Step 6 – Create the Gift Table
No. of gifts needed
Amount of each gift
Total at this level
Cumulative Total
# prospects needed at this level
1 $15,000 $15,000 $15,000 32 $10,000 $20,000 $35,000 64 $5,000 $20,000 $55,000 128 $2,500 $20,000 $75,000 2410 $1,000 $10,000 $85,000 4820 $500 $10,000 $95,000 60Many Below
$500$5,000 $100,000 50+
45+ donors
200+ prospects
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Step 7 – Identify Prospects
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Step 8 - Cultivate
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Indecisive?
Video: Saturday tales of mere existence
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Cultivation plan
Donor name: Betty Jo Smith Donor record number: 3345
Date Activity Notes7-1-10 Called Betty Jo Thanked her for her past support. She
mentioned that her parents struggled through the Depression and she can’t bear the thought of anyone going hungry. I invited her for a tour of our food bank so she can see first-hand what her donation is making possible. She’s coming July 10.
7-10 -10 Facility tour Need to find out what her ‘hot button’ is about the organization. Need to find out her favorite program.
Late July Lunch Want to arrange lunch with her and our Program Director to talk more about her favorite program.
2 or 3 days later
Call Follow up call to see what she thought. Start to prepare an Ask from that conversation.
Mid August
Personal visit in her home
Present an Ask proposal. Amount and project will depend on her favorite program and how passionate she is about it.
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Step 9 – Ask for the Gift
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Step 10 – Thank the Donor
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Step 11 – Follow Up
Keep the donor posted about the project
Share success stories Take them on a tour if possible
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Celebrate!
Celebrate the success! Let your donors know Let the community know
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