6 Great Benefits of Monument Signs for Your Small Business

Monument signs are a great way of capturing attention. In fact, in an independent study done by advertising

agencies, almost 50% of customers showed a tendency to choose businesses due to their outdoor signs. With their

cost effectiveness, costing approximately 2 cents per 1000 views, more consumers see monument signs than ads

on televisions. Here are some other great benefits to getting a monument signs for your business!

1. More Cost Effective Than Newspaper Ads

Most small business owners deal with newspaper sales reps who offer their statistics and demographics on how

many people you would reach daily, weekly or monthly. However, the problem is that local newspaper don’t offer

evergreen advertising, advertising that is present with something like a monument sign. Why pay more for

impressions in a small ad in the newspaper and lose visual branding power, when you can reach more people, at a

cheaper price through monument ads?

2. Reach Local Customers

Most small business’ customers live within five miles of their business. The average person is going to see the sign

multiple times a day, and dozens of times over a month. This means the business sign can draw locals more

effectively. A monument sign can usually draw locals whether they are on a planned shopping trip or on an

impulse trip.

3. Monument Signs Help Target All Demographics

Monument signs target all demographics. It doesn’t matter what age, profession or gender of the demographic

you, monument signs reach them. Any one who drives by your business, walks past it or takes the bus past it sees

your business. Monument signs therefore leave an impression on all of these people, turning them into potential

clients.

4. Add Consistency to Your Advertising Plan

One of the most important parts of an advertising campaign is consistency. The graphics that you use for your

internet and social media marketing campaigns should match or be similar in color and graphics to your corporate

logo. Getting a monument sign adds consistency to your advertising plan, creating something that consumers can

easily relate with your business.

5. Amplify Your Message

Monument signs allow business’ creativity, and the ability to create signs that help amplify the business’ marketing

message. Consumers will immediately relate to your business and be interested in seeing what you have to offer.

6. Help Consumers Find You

If you have no signs, a customer cant see your business and it is hard to find it. A monument sign prominently

placed outside of your business makes it easier for customers and potential customers to find your company. - See

more at: http://signworld.org/6-great-benefits-of-monument-signs-for-your-small-business