6 key ways employees judge your intranet
Post on 11-Jan-2017
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6 Key Ways Employees Judge Your IntranetWhen it comes to intranet best practices we live in a golden age of knowledge. With publications like the Nielsen Norman Groups Intranet Design Annual, competitions like the Intranet Innovation Awards and organizations like The Digital Workplace Group it has never been easier to peek behind the login and see what others are doing
Yet theres another less obvious set of standards that our employees are judging us by every day. And we ignore them at our own peril.
If Drugstore.com knows what I need, why doesnt my employer?Your employees dont know much about intranet best practices and they probably dont care. Instead their judgment of your intranet is informed by the experiences they have every day on the consumer web. And they bring those rising expectations to work with them.
Lets step inside the head of a typical intranet user
1. When they log in to your intranet every morning, theyre thinking about sites like amazon.com and drugstore.com that recognize them automatically, show them personalized content and let them pick up where they left
2. When they go to searchlike Google, the more disappointed they will be.
3. When they read your company news, theyre comparing the experience to favorite media sites like the New York Times, CNN.com or TMZ.
4. Your emails and alerts are being compared to the increasingly snappy and personalized communications they receive at home from the worlds leading retailers.
5. When they sign up for or check thei theyre thinking about the increasingly sophisticated
6. When they try out those new social intranet features you rolled out, well, you know who theyre comparing you to.
MODUS : POINT OF VIEW
to put your own eorts in perspective.
o last time.
to nd what they need, theyll be thinking about Google. The less your search works
employee benetsand simple experiences they have with leading benets providers like Fidelity and Vanguard, or cutting-edgepersonal nance sites like Simple and Mint.com
Does your videonot even talk about mobile. Chances are youre just getting started while out there rages a renaissance of consumer innovation and delight.
How do you compare?
that the Googles and Amazons do. Thankfully your employees understand this and dont really expect you to keep up with them. The name of this game is not to keep up per se, but to avoid falling so far behind the state of the art that you alienate your audiences and damage your employer brand. Here are a few suggestions:
Focus on the spirit over the letter.
Dont try to copy the best of the consumer web exactly. Instead conceive features within the spirit of those
this can take you.
Prioritize more ruthlessly.
Stop trying to do it all and instead settle on an intranet that does more with less. Decommission features that arent used much. Add functionality only when resources allow you to do it really well. This might sound obvious but there are far too many bloated intranets out there.
ready for prime time. Or in fact needed at all.
The pace of innovation in digital today is thrilling, overwhelming and accelerating. Intranets are subject to these forces too. Its a daunting reality for resource-strapped intranet leaders. You can choose to see this challenge as an impossible journey, or you can see it for the free and inexhaustible source of user insight and expectation that it is and use it.
work like YouTube? Is your intranet accessible easily and everywhere lik eNetix is? And lets
experiences, focusing on key user expectations and reecting the overall feel. You might be surprised how far
No matter how big your organization and intranet is, you will never have the nancial or engineering resources
Before rolling out new or improved features, test them with users in prototype form to conrm that theyre
Test everything rst.
About Modus Modus is a digital innovation consultancy founded to help global brands and visionary start-ups more fully harness the business
name of the game. Clients include Comcast, NYSE Euronext, Cleveland Clinic, Coldwell Banker, NBC Universal, U.S. Architect of the Capitol and ADP, Inc.
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potential of the digital age, where customers rule, connectivity is everywhere, and creating value for prot and social impact is the