6 linkedin recruiting hacks you won’t want to miss - icims · and while google+ and facebook are...

© 2017 iCIMS Inc. All Rights Reserved.

6 LinkedIn Recruiting HACKSYou Won’t Want to Miss

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iCIMS | 6 LinkedIn Recruiting Hacks You Won’t Want to Miss

© 2017 iCIMS Inc. All Rights Reserved.2

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It’s no secret — social recruiting actually works.

In fact,

73% of candidates

report being hired through social media, while 29% claim to use it as a primary tool in their job search1.

And while Google+ and Facebook are popular platforms for job seekers, 62% of job seekers expect to find open positions via LinkedIn2.

1 The Muse

2 Hiring Insights

Don’t Have a LinkedIn Recruiter Subscription?

It might be time to reconsider. The first step to accessing the following LinkedIn recruiting hacks is integrating your LinkedIn Recruiter license with your applicant tracking technology.



Why Worry About LinkedIn? Simply put – having just a LinkedIn company or career page isn’t enough anymore. That’s because everyone has a company page and everyone is posting open positions.

To attract the best talent, competitive companies need to get creative to stand out on LinkedIn. That means…

Finding ways to make your employer brand shine

Fostering better relationships with prospective candidates

Being strategic in what you post and where you’re posting it

Just how powerful is LinkedIn? Over 75% of employees who recently changed jobs report using LinkedIn to help make their decisions3. Read on for 6 hacks on how you can elevate your LinkedIn recruitment efforts to new heights.

3 LinkedIn



Hack #1: Team Up with the Right Tech

It won’t surprise you that 94% of recruiters use LinkedIn to vet candidates4.

But with so many recruiters depending on the social site’s data, shouldn’t LinkedIn also have a strong relationship with your applicant tracking system (ATS)?

Find the right software provider that has a strong integration with LinkedIn, and minimalise clicking in and out of tabs and screens. Associate candidate profiles with their respective social media networks, so you can access all of their information directly in your ATS.

With iCIMS Recruit, link your candidate’s LinkedIn profile directly within their Person Profile, so you can easily view and share candidate information.

4 LinkedIn



Hack #2: Get Into Email

Never underestimate the power of InMail.

LinkedIn’s InMail response rates are 3x greater than regular emails5. Here are 3 easy tips to leverage your InMail strategy:

Invest in an ATS, like iCIMS Recruit, that allows you to launch LinkedIn and send InMail to candidates directly from candidate profiles.

Keep candidate information in a single system of record and track communication activity, both from LinkedIn and regular email.

Nurture passive candidates and keep your company top-of-mind when they’re finally ready to make the switch.

1 2 3Bonus Hack: Send InMails between 9-10 a.m. on weekdays - candidates are 16% less likely to respond on weekends6.

5LinkedIn

6LinkedIn



Hack #3: Supercharge Your Company Page

Your candidates are doing their homework.

75% of job seekers consider an employer’s brand before even applying for a job7.

Work with your Marketing and Brand teams to make your company’s profile a top priority for attracting the best talent.

Don’ts of a Winning Company Page Don’t forget to pivot: Look for what’s working and what’s not, then pivot – it will pay off in the long run.

Don’t neglect individual recruiter summaries: Your individual recruiters can and should serve as brand ambassadors on LinkedIn.

Don’t ignore interactions: Take the time to respond to questions or comments your visitors might leave on your posts and pages.

Do’s of a Winning Company Page

Do set goals: Outline your goals and

expectations for your company page to give

your team metrics to work towards.

Do pay attention to your “About Us” section: Make sure your company’s

description is informative, but also attractive

and on-brand.

Do take advantage of your “Life” tab: Show

off your company cultures and values to give

candidates an inside look at life on the job. 7LinkedIn



Hack #4: Hyper-Target Your Content

Highly-skilled candidates want to align with employers that have a pulse on innovations in the industry.

In fact, 84% of employees would consider leaving their current jobs if offered another position in a company with an excellent corporate reputation8.

Take your thought leadership efforts a step further and utilise LinkedIn’s Targeted Updates when creating content. This will allow you to zero in on specific audiences and industries, ensuring your content resonates while boosting your brand.

Warning: don’t go overboard. While targeted updates can be great,

don’t pigeonhole your posts with too many edits and filters.

Bonus Hack LinkedIn groups serve as a community for industry professionals to network, share ideas, post job openings, and more. Align with your Marketing and Brand teams to create a new group and spark the conversation, or join pre-existing groups and connect with other industry thought leaders.

8 Glassdoor



Hack #5: Tap Into Employee Networks

88% of employers rate employee referrals above all other sources for quality hires9.

While job boards and talent pools are a good start, your next hire might be closer than you think. Establish a program that gets employees to regularly post job openings to their LinkedIn profiles.

Technology like iCIMS Social Distribution makes it easy to automatically post job openings to participating employees’ social networks, so you can take one step closer in finding your next new hire. With iCIMS Social Distribution, it’s easy to…

Attract more passive candidates and grow your talent pipeline

Enhance your employer brand by featuring images, links, and videos to

your organisation’s own social profiles

Find your most effective social channels, measure ROI, and make

smarter social decisions

9 Hiring Insights



10 LinkedIn

iCIMS Social Distribution offers a holistic view of your organisation’s social recruitment efforts and their performance.

Hack #6: Dig Deeper into Data

Recruiting and reporting go hand-in-hand, yet only 24% of top recruiters believe they use data to its best ability10.

Take advantage of LinkedIn’s powerful analytics. Additionally, invest in technology that let’s you track your social recruiting performance.

Engagement: How are your updates performing? Measure impressions, clicks, and interactions to see your reach.

Network Demographics: Who are you reaching? Know your audience and how they’ve changed over time.

Visitors: Track page views, career page clicks, and unique visitor activity to gauge interested candidates.

InMail: See how your InMail efforts are measuring up, and track engagement rates, open rates, and more.



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The Big IdeaImplement a multi-pronged approach.

With the right technology, you can quickly revamp and modernise your LinkedIn strategy and take one step

closer in winning the war for talent.



How iCIMS Can Help

iCIMS is the leading provider of talent acquisition solutions that help businesses win the war

for top talent. iCIMS empowers companies to manage their entire hiring process within the

industry’s most robust Platform-as-a-Service (PaaS). Built on the foundation of a best-to-

market talent acquisition software suite, iCIMS’ PaaS framework, UNIFi, allows employers

to expand the capabilities of their core talent acquisition technology by integrating with the

largest partner ecosystem in talent acquisition to help them attract, find, screen, and manage

candidates. Offering scalable, easy-to-use solutions that are backed by award-winning

customer service, iCIMS supports more than 3,500 contracted customers and is one of the

largest and fastest-growing talent acquisition solution providers.

Connect with iCIMS on social media!

6 linkedin recruiting hacks you won’t want to miss - icims · and while google+ and facebook are...

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