6 marketing trends for your nonprofit's 2015 marketing strategy
TRANSCRIPT
Education Non-Profits: 6 Marketing Trends To Include In
Your 2015 Marketing Strategy
Ruchira Agrawalwww.rightaudiencemarketing.com
#1 - If You Still Haven’t, Embrace Internet Marketing
#2- Make Your Website Mobile Ready
• According to eMarketer – In 2014, 4.55 billion people worldwide will use mobile phones worldwide.
• Tip – Test your website using your own phone.
#3 – Content Marketing Will Remain Strong
• To find you over the internet, your donors, staff, supporters and vendors rely on content. Having a website is not enough, you must build and implement a content marketing strategy , so you can be found online.
#4 – Make Your Online Content Mobile Ready
• With more people accessing the internet using their smart phones, your online content needs to be easily viewable and digestible on these devices.
• Tip – Break your content down in smaller chunks.
#5 – Use Social Media To Tell Your Brand Story
• Facebook, Twitter and Linked In are not simply to broadcast your project updates. While these are important, use social media to share real life stories from target audience you are helping.
• Use media in social media – use compelling pictures, info graphics, videos to share your messages.
#6 – Visual Storytelling Becomes Powerful
• Visuals are so much better , infact our brain processes visuals 60,000 times faster than text.
• Tell your brand story using visuals we discussed earlier. Show your journey, your impact and successes.
• Use @instagram and @vineapp for videos
For Marketing and Sales needs, contact
Ruchira Agrawalwww.rightaudiencemarketing.com