ALIN VLAD

6+ MISSED OPPORTUNITIES IN DOUBLING YOUR

EMAIL CONVERSIONS

Who am I ?

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Leading the Online Team at @HeimdalSecurity. Full Stack Marketer. AltMBA Alumnus.

Inbound Marketing addict. Infosec geek.

Why Email Marketing

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Why Email Marketing

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

EMAIL = $$$

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

REALITY?

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

ATTENTION

TRUST

CONVERSION

EMAIL MAIN GOAL: CONSOLIDATING TRUST

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Time for tips, tricks & hacks

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Get the tech mambo jumbo right

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

https://www.mail-tester.com/

https://www.senderscore.org/

http://mxtoolbox.com/blacklists.aspx

https://dmarcian.com/

Do not use “Do not reply”

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Do not use “Do not reply”

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Use a single CTA*

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Use a single CTA*

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

“Double-Opens” Technique (by Noah Kagan)

Initial EMAIL

Second email to non-openers, different subject line, 1 week later

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Say Thanks

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Follow up – Be Persistent

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Ultimate hack: Give, Give, Give…

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

…Give, Jab, Jab…

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

…Give, Jab, Jab…

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

…Jab, Jab, Right Hook!

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Let’s change the status quo

ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS

Let’s change the status quo

THANK YOU!alinvlad.page

amvlad

www.alinvlad.com