Fall 2012 Scarf Plan Madeline Mihalopoulos Ellen Krieger Amanda August Britteny Gallagher

Department 230: Scarves Fall 2012 Six Month Plan

DEPT. NAME Scarves DEPT. # 230

BUYER Ellen Krieger, Maddie Mihalopoulos, Amanda August, Britteny Gallagher

FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY SEASON TOTAL

SALES $ Last Year $ 225.0 300.0 210.0 255.0 390.0 120.0 1,500.0

Plan 281.3 375.0 262.5 318.8 487.5 150.0 1,875.0 % Inc/Dec 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% Revised Actual

STOCK/SALES Last Year 3.9 3.0 4.1 3.6 2.5 6.3 5.7

RATIO Plan 3.7 3.8 4.3 3.8 3.3 6.0

BOM STOCK $ Last Year $ 877.5 900.0 861.0 918.0 975.0 756.0 850.0 876.8 avg.

(Retail) Plan 1,040.8 1,425.0 1,128.8 1,211.4 1,608.8 900.0 1,045.0 Revised Actual

MARKDOWNS $ Last Year $ 89.5 45.0 66.0 51.5 134.0 64.0 450.0

Plan 42.2 93.8 26.3 95.6 - 30.0 287.9 % to Sales 15.0% 25.0% 10.0% 30.0% 0.0% 20.0% 15.4% % by Month 14.7% 32.6% 9.1% 33.2% 0.0% 10.4% 100.0% Revised Actual

PURCHASES $ Last Year $ 337.0 306.0 333.0 363.5 305.0 278.0 1,922.5

(Retail) Plan 707.7 172.6 371.3 414.4 90.1 720.0 2,476.1 Revised Actual SEASON TOT. LAST YEAR PLAN ACTUAL

Sales $1,500.00 1875.0

Markup % 55% 53% Markdown % 30% 25% Gross Margin % 41.5% Average Stock 876.8 1045.0 Turnover 1.71 1.79

Scarf 6 Month Plan

Fall 2012 runway showed designs accessorized with printed, knitted and patterned scarves.

Color Story: Club Anarchy Fall 2012

Runway and Street Style Trend

Scarf Plan 25% Increase

We are featuring our scarves in our

black Friday sales which has not been done in the past.

Scarves have become a bigger fashion trend on the runway and in street style, and it is continuing to increase each year.

Last year, scarves were one of the best-­selling items in our apparel department.

Sales By Month

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY PL Sales 281.3 375.0 262.4 318.8 487.5 150.0 1,875.0 LY Sales 225.0 300.0 210.0 255.0 390.0 120.0 1500.0 $ Inc/Dec 56.3 75 52.4 63.8 97.5 30 375

% Inc/Dec 20% 25% 25% 30% 25% 25% 25%

Justification by Month:

August Weather is not permitting, but back to school shopping is starting. Fall mechandise is in demand.

September Advertised in back to school clearance sale.

October Adverised as double truck ad in major magazines.

November Featured in Black Friday Sale, which was not featured in the past year.

December Replenish merchandise due to sellout in Black Friday Sale. Advertised more than last year, therefore, more anticipated sales this holiday season.

January Ran out of inventory last year, increased by 25% to meet demand.

Monthly Sales Increase

Stock To Sales

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY

PL Sales 281.3 375.0 262.5 318.8 487.5 150.0

S/S Ratio 3.7 3.8 4.3 3.8 3.3 6.0

BOM Stock 1,040.8 1,425.0 1,128.8 1,211.4 1,608.8 900.0 -

Planned Markdowns

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY TOTAL

PL Sales 281.3 375.0 262.5 318.8 487.5 150.0 1,875.1

MD % to Sales 15% 25% 10% 30% 0% 20%

MD $ 42.2 93.8 26.3 95.6 - 30.0 245.6

MD % by Month 15.0% 20.0% 14.0% 17.0% 26.0% 8.0% 100%

Purchases AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

Plan Sales 281.3 375.0 262.4 318.8 487.5 150.0

(plus) Plan EOM Stock 1,425.0 1,128.8 1,211.4 1,211.4 1,211.4

(plus)

Plan MD 42.2 93.8 26.3 95.6

- 30.0

(minus) Plan BOM 1,040.8 1,425.0 1,128.8 1,211.4 1,608.8 900.0

(equals)

Plan Purchases at Retail 707.7 172.6 371.3 414.4 90.1 (720.0)

(times) 100% MU% 53.0% 53.0% 53.0% 53.0% 53.0% 53.0%

(equals)

Plan Purchases at Cost 375.1 91.5 196.79 219.6 47.8 (381.6)