6 Secrets to Social Photos

That Spark Brand Engagement

March 2015

Visual Search for Social

AUTHENTIC BRAND LOVE

A great product naturally inspires infectious enthusiasm

NORMAL CELEBRITY MOMENTS

Fans like to see celebrities buy groceries and diapers and watch Netflix

GUILTY PLEASURES

Public admissions of not-so-healthy habits help relieve guilt

PAMPERED PUPS

Nothing tugs at the heart strings more than puppies sharing owners passions

EXTREME SPORTS

Sports fans congratulate athletes by sharing their victory in social

TRENDING EVENTS

Brands in the know can engage in lighthearted yet strategic visual

conversation in real-time

WHY VISUAL LISTENING?

• 1.8 Billion photos are shared every day.

• Studies reveal the human brain retains only 20% of text but 80% of

visuals, and a 2014 Twitter study showed that including an image

results in a 35% percent increase in retweets.

• Of the brands Ditto identifies in public social photos, only 15%

reference the brand in text.

• Social photo “listening” in addition to text allows brands to engage

with customers posting authentic experiences and leverage these

insights to inspire relevant content that gets shared.

Request a live demo for your brand at

Ditto.us.com

Don’t miss the pictures!