6 steps to building a restaurant business plan

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6 Steps to Building a Restaurant Business Plan Brought to you by Restaurant Engine. Get a beautiful website for your restaurant, without the hassle. Learn More

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Your restaurant business plan is your starting point for your restaurant business. Follow this roadmap for creating your restaurant business plan.

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Page 1: 6 Steps to Building a Restaurant Business Plan

6 Steps to Building a Restaurant Business Plan

Brought to you by Restaurant Engine.

Get a beautiful website for your restaurant, without the hassle.

Learn More

Page 2: 6 Steps to Building a Restaurant Business Plan

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Get a beautiful website for your restaurant, without the hassle.

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A Clear Mission StatementCreating a clear mission statement will only benefit you and all who read your business plan.

What is your restaurant all about? What kind of food/vibe/experience do you want guests to enjoy?

Include top-line the specifics of your restaurant in one succinct mission statement.

Page 3: 6 Steps to Building a Restaurant Business Plan

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ConceptThink across the board:

What does your ideal menu entail? What will the color scheme be? What will the fabrics/seating and atmosphere look and feel like?

Create a conceptual vision of your restaurant illustrating the inspiration, look, feel, aesthetics, functionality and floor plan.

Page 4: 6 Steps to Building a Restaurant Business Plan

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Branding & Marketing

Creating your branding is an essential part of the business plan.

An extension of your mission statement, your brand concept should include: Supporting details that enhance and explain further your ideals, vision, key messages/strategies and point of differences.

Marketing includes advertising, in-store promotion, guest engagement, outreach, community involvement, digital communications, media relations and social media management. If no one is talking about your business, no one is going to give you business.

Page 5: 6 Steps to Building a Restaurant Business Plan

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FinancialsThe goal here is to provide a general outline of the operating systems that will be incorporated in the business.

Ultimately, putting a financial plan into effect will allow your business longevity and growth potential, and demonstrating a clear understanding of how to operate and manage revenue and expenditure is going to catch the eye of investors for certain.

Page 6: 6 Steps to Building a Restaurant Business Plan

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The FutureConclude your business plan with a conservative eye to the future. Detailing how you would like your business to grow and at what pace will give your business plan some legs (i.e. movement towards the future).

Page 7: 6 Steps to Building a Restaurant Business Plan

Brought to you by Restaurant Engine.

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Learn More