6 things to consider when picking the right mobile technology partner

6 Things to Consider When Picking the Right Mobile Technology Partner

AppNexus Inc. - Confidential – Not for Distribution2

There’s a lot to consider when you’re picking for your mobile technology partner. If you’re a mobile publisher or an app developer, here are some important things to keep in mind when selecting your mobile header-bidding partner:

Innovation


If you’re an innovator in the space, you should be selecting a partner that also innovates. Ask yourself: do you feel comfortable enough to have an ongoing dialogue with your ad-tech partner about the future? Are they responsive to your individual needs and concerns? And do they offer solutions that help you continue to push beyond the status quo?


In-App Header Bidding

It’s important that your partner can provide a solution that will bring your business incremental revenue, provide additional pressure in your waterfall, and allow new buyers to access your inventory. Simply put: do you have the ability to leverage ‘in-app’ header bidding with your technology partner? On a similar note, will your partner give you access to new creative supply pools – or pioneering formats like native?


Aligned Business Goals

This may sound obvious, but some ad-tech partners also have their own media businesses they’re looking to monetize… investments that could compete directly with your inventory. Ask yourself: are their double-edged goals aligned with your singular business needs?


Technology

Don’t be afraid to talk about the nuts and bolts when it comes to technology, implementation, and support. You should be able to grill them on what the integration and setup processes are like – and they should be able to answer your questions with more than just platitudes. Is it an ‘app-bloating’ SDK that’s causing issues? Or is it an elegant, lightweight solution that is complementary to your existing partners?


PMPs

A common challenge for mobile publishers is the inability to scale private marketplaces (PMPs) and deals, so it’s important to ask if your vendor if PMPs are supported – and whether they work.


Long Term

And last but not least, you need to know if your partner will be with you for the long haul, not just through next week. Is your partner willing to sit down and create a long term plan with you—can they plan for long term commitment?


Learn more about our offerings for mobile publishers here: https://www.appnexus.com/en/publishers/pricecheck

Ultimately the mobile ad-tech world is going to continue to expand at a rapid pace for the rest of the year, As long as you’re informed and armed to navigate the options, you can be successful.

https://www.appnexus.com/en/publishers/pricecheck



6 things to consider when picking the right mobile technology partner

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