6. tourism plan outline
TRANSCRIPT
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TOURISM
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VISION
Sustainable eco-friendly tourism
generates jobs and contributes to
local economy
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SETTING THE SCENE
Three resorts with a total bed capacity of .... Beds.
An airport with 2700 m length runway and terminalfacilities
Investment in a Convention Center to host SAARC Summit
Number of locals employed by resorts:
High opportunity for more visitors.
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GOALS
To attract international visitors to travel to Addu
To attract domestic visitors to travel to Addu
To promote sustainable tourism development
To help increase the economic benefits from tourism
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OUTCOMES
More visitors
Quality attractions and services
Higher income for locals
Preservation of the quality of natural environment
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TARGET MARKETS
Leisure tourism
Diving, Golf, Honeymoon,Family, Youth
Business events tourismCorporate meetings
International conferences
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PRIORITY PROGRAMMES
Increase attractions
Increase international business eventsDevelop transport infrastructure
Improve quality of service
Build and strengthen partnershipsIncrease bed capacity
Measure performance
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CORPORATE ATTRACTIONS
PROGRAMME
Convention Centre
Golf CourseEntertainment Zone
Yacht Marina
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CULTURE ATTRACTIONS
PROGRAMME
War Museum
Cultural CentreLife Museum and Art Gallery
Addu Museum @ Maaranga
Koagannu CemetryAstra Cinema
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NATURE ATTRACTIONS
PROGRAMME
Eidigali Kilhi & Bird Park (bats, butterflies,white terns,)
Botanical Garden and SpaAquarium and Zoo
Kandihera Manta and Coral Park
Mulikeda Island SancturyNature Museum
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TRANSPORT INFRASTRUCTURE
PROGRAMME
Airport runway extension
Develop baggage handling serviceGan international arrivals jetty development
Gan Seaplane base
Feydhoo harbour development
Hulhu-meedhoo harbour developmentDevelop facilities for Passenger Liners
Car rentals
Bike rentals
Air-conditioned public transport
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INTERNATIONAL EVENTS
PROGRAMME
Marketing of convention center
Development of golf courseDevelopment of hotel @ convention center
Development of food outlets near convention center
Development of entertainment zoneDevelopment of bus terminal @ convention center
Development of an indoor sports stadium
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QUALITY AND SERVICE
PROGRAMME
Welcoming feel at airport
Ambience and feel development at arrivals areaLanguage training
Development of souvenirs
Development of the quality and packaging of local foodTraining of tour guides
Training for travel agents
Conduct clean up campaigns
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INCOME GENERATION
PROGRAMME
Arrivals area shopping at terminal
Currency exchange at terminalATM
Duty free shopping
ExcursionsMusic bands
Agriculture
Fisheries
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PARTNERSHIPS PROGRAMME
Establish Addu Tourism Forum
Hold quarterly meetings of Tourism ForumOrganize food (agriculture) fairs
Organize networking events
Hold an Annual Tourism Development Workshop
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PERFORMANCE MEASUREMENT
Establish indicators for performance
Collect baseline informationMonitor tourism development
Publish performance results regularly
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BED CAPACITY DEVELOPMENT
PROGRAMME
Ismehela hera
HankedaEquator Village
Dhoogas
Airport hotelsCity Hotel @ convention centre
Fasganda/au hera
Gau kendi
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MEASURING SUCCESS
Performance indicator 2010 2013
Number of international visitors
Number of domestic visitors
Percentage of visitors satisfied with natural environment
Percentage of visitors satisfied with events
Number of Maldivians employedValue of agricultural products sold to resorts