Minimum Viable Product (MVP) Ξεκινώντας με το Ελάχιστο Βιώσιμο

Προϊόν

Yo.MVP

@tzirtzipis

What is an MVP?

A minimum viable product has just those core features that allow the product to be

deployed, and no more.

Wikipedia

What is an MVP?

A Minimum Viable Product is that version of a new

product which allows a team to collect the maximum amount of validated learning about customers with the

least effort.

Eric Ries (Lean Startup*)

*Lean startup is a method for developing businesses and products first proposed in 2011 by Eric Ries.

Why MVP?

• Lack of funds • No need spend funds • Time for creating the product • Does people need it? • Will people use it? • Will they pay for it? • Risk Free

Why MVP?

Go out and ask!

Keep in mind for an MVP!

• Not necessarily a functioning product.

• Measure all answers, statistics

• Ask the right questions

• Results are often open to interpretation.

How to MVP? – Smoke Test

Case: Users asssemble their own customised shoes Landing Page with a question: Would you like to have customized shoes?

Yes / No Would you pay extra for such a service?

If Yes Subscribe

How to MVP?

Case: Users asssemble their own customised shoes

Step 1: Capture the primary goal of your product

Step 2: Define the main process in the product

How to MVP?

Step 3: Create a list of features for each stage

How to MVP?

Step 4. Prioritize the features inside lists

How to MVP?

Step 5. Define the MVP

Platforms to MVP

• Custom Website (Wordpress)

• Quick MVP (http://quickmvp.com/)

• Validat.io (http://www.validat.io/)

• Twitter Lead Generation Cards (www.ads.twitter.com)

• MailChimp Entrepreneur Package

• Survey Platforms

I want to play a game

Online Bus Rental

Arrange a sports game app

An energy efficiency device that saves up to 50% of the Electricity bill

Venue Booking Platform

Sports Camp

Send flower bouquettes to women

???

Go out and ask!

Resources

• Lean Startup http://theleanstartup.com/ • Lean Startup Playbook http://www.trikro.com/downloads/lean-startup-playbook • Quick MVP http://quickmvp.com/ • Validat.io http://www.validat.io/ • 15 Ways to MVP http://thenextweb.com/dd/2014/11/12/15-ways-test-minimum-viable-product/ • Ultimate Guide to MVP http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/ • How to create an MVP http://techcrunch.com/2012/07/13/how-to-create-a-minimum-viable-product/ • MailChimp Entrepreneur Package http://mailchimp.com/pricing/entrepreneur/ • SurveyMonkey https://www.surveymonkey.com/

Thank you!