6 ways to build a massive audience with content marketing - #authority2015

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by @JoePulizzi 6 Steps to Building a Massive Audience with Content

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by @JoePulizzi

6 Steps to Building a Massive Audience with

Content

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MY STORY

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Was I alone?

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First, build an audience.

Then, monetize it.

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Sweet Spot

@JoePulizziColumbia Missourian

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Ann Reardon

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Food Scientist Education

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More examples here

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Food Scientist Education

ImpossibleFood Creations

Content Tilt

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Everyone stops at the sweet spot…

Hardly anyone “tilts” the content.

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‣ Google Trends

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What do all media companies do that you do not with your content?

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Create Your Mission Statement: - Defined Audience - Deliver - Outcome

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One Content Type

One Main Platform

Consistent Delivery

Long Period of Time

The Base

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One Content Type + One Platform + Consistency

+ Time

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