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6 Ways To Create A KillerLinkedIn Blog

INTRODUCTION

Earlier this year, we wrote a blog discussing the power of LinkedIn’s newly introduced publishing arm and what business owners stood to gain from publishing content. Since then we’ve requests to do a follow up to the article. If you weren’t able to read the 1st article, here’s a link: Click Here To Read The Article

BECOME A PUBLISHER

Becoming a publisher on LinkedIn can be a powerful way to reach your target market and generate new leads. The new platform promises to match the blog’s topic with users who share an interest in that particular vertical.

It also gives you greater exposure to your current network given every blog you post is distributed to their news feed and displayed with their notifications.

BUILD YOUR NETWORK

This is a great way for you to showcase your thought leadership on your chosen topic and add value to those within your network.

If your contacts like the article and decide to share that on LinkedIn or Twitter, this will not only create greater exposure but those who aren’t connected with you; may like your work that much that they end up “following” you to receive future posts helping you create a following of fans for years to come!!

BUT BE CAREFUL

Any content you publish on LinkedIn is going to be associated with your profile. So ensure that the content you publish on LinkedIn is of the highest quality. Don’t publish anything that could jeopardize or harm your reputation.Plus the better the content and the more compelling your headline, LinkedIn may end up featuring your article on the “Pulse” network or feature it on the home page giving you visibility to over 300 million members worldwide.

A few things to consider:

1. BEST DATES AND TIMES

Generally, Sunday, Monday and Tuesday morning between 8am-9am are good times to post. It’s worth noting that these times are based on AEST, you may want to test out your own time zone to see what works well for you.

2. IMPORTANCE OF QUALITY CONTENT

The better and more valuable your content the greater impact you will make on your existing and new followers.

3. PREVIEW YOUR CONTENT

Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if headings are properly spaced out, and if your article is properly laid out, etc.

4. INCLUDE VIDEOS AND IMAGES

Break up your text with images and videos so that people don’t get information overload when they first visit your blog. Always make it a habit of listing a few tips or provide a how to guide within a section of the blog. Most people will skim through your article, so this is a great way to provide quick rich content.

5. ASK QUESTIONS

Doing this demonstrates your genuine interest in feedback. It also makes it an interactive opportunity that encourages participation. Simple questions like “do you agree?” or “how have you seen this done?” are a call to action that can start the ball rolling.

6. CHECK THE ANALYTICS

LinkedIn gives you great analytics to show you the success of your articles. This gives you a great opportunity to pay attention to which types of articles are getting the most views, comments, and social shares.

Is it a particular topic or subject matter that people are reading, or is it the way you write (such as a “how to” style)?

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

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