6 ways to cultivate goodwill on yelp

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6 Ways to Cultivate Goodwill on Yelp

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Page 1: 6 Ways to Cultivate Goodwill on Yelp

6 Ways to Cultivate Goodwill on Yelp

Page 2: 6 Ways to Cultivate Goodwill on Yelp

Since you can’t ask for reviews on Yelp, it’s sometimes tough to know how to start getting

them. That’s why it’s so important to create a good experience on the site and with your customers,

prompting them to review your business (positively!). Here are six creative ways to cultivate positive

reviews on Yelp:

Page 3: 6 Ways to Cultivate Goodwill on Yelp

01. Put Your Best Face Forward

Build out your Yelp profile with a photo, location, hours and a food or service menu. This gives your customers a professional place to come review your business and shows them that you take pride in presenting your business well.

Page 4: 6 Ways to Cultivate Goodwill on Yelp

02. Reach Out to RegularsRegulars are not only good for business, they also tend to leave wonderful Yelp reviews. Recognizing these people and offering them a “frequent customer” discount or deal will undoubtedly result in positivity on Yelp.

Page 5: 6 Ways to Cultivate Goodwill on Yelp

03. Respond to Reviews the Right WayIf you reply to every negative review in a harsh, dismissive manner, customers will take note. Build goodwill by graciously responding to comments, good and bad.

Page 6: 6 Ways to Cultivate Goodwill on Yelp

Display a “Find Us on Yelp” sticker in the front window of your business or on your website. This shows customers that you have nothing to hide and that you’d appreciate their feedback, too.

04. Say It With a Sticker

Page 7: 6 Ways to Cultivate Goodwill on Yelp

05. Encourage Check-InsWhen customers check in on Yelp, it broadcasts their location to followers and friends. Offer a special perk for checking in and it will encourage Yelp users to take advantage of this feature, spreading positive information about your business. Plus, users will feel appreciated when they receive a discount. 

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06.Consider a Yelp Deal

A Yelp deal is a great way to not only drive business, but also encourage new and current customers to review your services. Yelp deals often offer a small discount such as buy a $30 credit for $20.

Page 9: 6 Ways to Cultivate Goodwill on Yelp

Businesses that receive

five-star reviews have them

for a reason. Visit your

highest-rated competitors on

Yelp and read their customer

reviews. Use these reviews to

give you an idea of what your

customers are looking for in

an ideal experience.

Advice InspirationActionAs you continue to build your

Yelp profile and receive reviews,

remember that Yelp can be a

powerful form of free advertising.

Interact with your customers in a

positive way and encourage them

to share photos and details of

their experience. This is a great

way to build word-of-mouth buzz

about your business.

“Customers don’t expect you

to be perfect. They do expect

you to fix things when they

go wrong.”

— Donald Porter, vice president of British Airways

Page 10: 6 Ways to Cultivate Goodwill on Yelp