6 ways to generate leads through linkedin

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Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444

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Tune in to learn: How to Generate Leads with Linkedin Optimize Your LinkedIn Profile Get more recommendations and endorsements Creating a Connection Strategy Maintaining a Linkedin Company Page The Secrets of Linkedin Premium

TRANSCRIPT

Page 1: 6 Ways to Generate Leads Through LinkedIn

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444

Page 2: 6 Ways to Generate Leads Through LinkedIn

LinkedIn Turns Eleven In 2014

Source: http://ourstory.linkedin.com

Page 3: 6 Ways to Generate Leads Through LinkedIn

LinkedIn History & Stats

• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.

• LinkedIn operates the world’s largest professional network on the Internet with over 200 countries and territories.

• Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

• Sixty-six percent of LinkedIn members are located outside of the United States.

Source: http://press.linkedin.com/about

Page 4: 6 Ways to Generate Leads Through LinkedIn

But How Do These Stats Tie Into The Way

That I Grow My Business?

Page 5: 6 Ways to Generate Leads Through LinkedIn

Presentation Overview

· How to Generate Leads with LinkedIn· Optimize Your LinkedIn Profile· Get more recommendations and endorsements· Creating a Connection Strategy· Maintaining a LinkedIn Company Page· The Secrets of LinkedIn Premium.

Page 6: 6 Ways to Generate Leads Through LinkedIn

Six Ways To Generate LeadsFrom LinkedIn

Page 7: 6 Ways to Generate Leads Through LinkedIn

1. Optimize Your Profile

• Personalize Your URL• Optimize Your Title• Have a good photo!• Create impressive summary & specialties• Add positions and experience• Add your websites • Link to other social profiles• Optimized your interests• Show groups you want to show!• Add your contact info.. Phone email etc.• Make sure to use the right keywords

Why Not Get More Exposure!

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And…Update Your Status!

Login in daily and stay top-of-mind by updating your LinkedIn status.

Page 9: 6 Ways to Generate Leads Through LinkedIn

2. Get Endorsements and Recommendations

• Update Your Status!

Ask Your Connections for an Endorsement and Recommendation!

Update Your Skills!

Page 10: 6 Ways to Generate Leads Through LinkedIn

3. Create a LinkedIn Company Page

There Are Less than 3 Million Company Pages

http://www.linkedin.com/csearch/results

Page 11: 6 Ways to Generate Leads Through LinkedIn

4. Develop a Connection Strategy

• The more connections you have the more exposure you have.• Are you a LION? (Linkedin Open Networker)• The Private Networker (Connect to people you know well)• People you know.. People you would like to know.

How many connections do you have?

The connection strategy you choose will depend upon how you want to use LinkedIn. There is no right or wrong choice as long as your connection strategy supports the goals you have determined

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5. Join LinkedIn Groups

What Groups Are You Part Of?

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6. Use LinkedIn Search

Use Filters To Really Drill Down

http://www.linkedin.com/company/ajax-union

Page 14: 6 Ways to Generate Leads Through LinkedIn

6. Use LinkedIn Search

Use Filters To Really Drill Down

http://www.linkedin.com/company/ajax-union

Page 15: 6 Ways to Generate Leads Through LinkedIn

Bonus Tip: Get a Linkedin Paid Account

• Send Messages Directly - InMails• Access Profile Organizer• View More Profiles In Search• Access Who Viewed my Profile..

What a Paid Account Includes

http://www.youtube.com/user/LinkedInMarketing

Page 16: 6 Ways to Generate Leads Through LinkedIn

Quick Recap

· How to Generate Leads with LinkedIn· Optimize Your LinkedIn Profile· Get more recommendations and endorsements· Creating a Connection Strategy· Maintaining a LinkedIn Company Page· The Secrets of LinkedIn Premium.

Page 17: 6 Ways to Generate Leads Through LinkedIn

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?

Page 18: 6 Ways to Generate Leads Through LinkedIn

What are your action items?

Page 19: 6 Ways to Generate Leads Through LinkedIn

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444