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  • 6 ways to generate leads with google+1

    www.Hubspot.com

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    generate leads with google+

    6 ways to

    Featuring Insights from Google+

    a publication of

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    Introductory content is for marketers who are new to the subject.

    this content typically includes step-by-step instructions on how

    to get started with this aspect of inbound marketing and learn its

    fundamentals. Read our introductory ebook “How to use Google+

    for business.”

    introdUCtorY

    is this BooK right For Me? Not quite sure if this ebook is right for you? see the below description to determine if

    your level matches the content you are about to read.

    Intermediate content is for marketers who are familiar with the

    subject but have only basic experience in executing strategies and

    tactics on the topic. this content typically covers the fundamentals

    and moves on to reveal more complex functions and examples.

    after reading it, you will feel comfortable leading projects with this

    aspect of inbound marketing.

    interMediate

    advanced content is for marketers who are, or want to be, experts

    on the subject. In it, we walk you through advanced features of

    this aspect of inbound marketing and help you develop complete

    mastery of the subject. after reading it, you will feel ready not only

    to execute strategies and tactics, but also to teach others how to

    be successful.

    adVanCed

    This ebook!

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    Hubspot brings your whole marketing world together in one, powerful, integrated system.

    Hubspot’s all-IN-oNe maRketING soFtwaRe

    get Found: Help prospects find you online Convert: Nurture your leads and drive conversions analyze: measure and improve your marketing. More: see marketplace for apps and integrations

    lead GeNeRatIoN

    U bloGGING &

    socIal medIa

    q

    M emaIl &

    automatIoN seaRcH

    optImIzatIoN

    s

    maRketING aNalytIcs

    Y lead

    maNaGemeNt

    g Request a demo Video overview

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    6 waYs to generate leads with google+

    by magdalena Georgieva

    maggie Georgieva is an inbound marketing

    manager at Hubspot, responsible for the

    company’s marketing content offers, such as

    ebooks and webinars (including the world’s

    largest webinar).

    previously, maggie was on Hubspot’s email

    marketing team, managed the company’s

    landing page creation and optimization, and

    jump started the production of Hubspot’s

    customer case studies.

    maggie is a regular blogger for the Hubspot

    blog and has contributed to other sites and

    publications, such as marketingprofs, brian

    solis’ blog, bostInnovation.com and The St.

    Petersburg Times.

    Follow Me on twitter @MgieVa

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  • 6 ways to generate leads with google+5

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    Contents

    lead generation throUgh google+ /8

    generating leads throUgh Content Updates /15

    generating leads throUgh iMages & Video /22

    generating leads throUgh google CirCles /30

    how to Boost YoUr adwords CaMpaign with +1’s /35

    add a +1 BUtton to YoUr weBsite /42

    Using eVents & hangoUts on google+ /46

    ConClUsion & additional resoUrCes /52

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    The new age of marketing is all about growing your social database. “

    ” the new age of marketing is all about growing your social database. you can no

    longer rely just on your email list to grow the number of contacts for your company.

    Now you have to think about reaching out to a new audience, one that is active on

    social media.

    In order to successfully get started with social media, you should let people know

    about your existing social profiles. That is why we at HubSpot often encourage

    marketers to incorporate social layers in their existing communication--emails, blog

    posts, landing pages, and even within content like presentations, ebooks and videos.

    once you enable your existing contacts to follow you across different social networks,

    you create more opportunities for these contacts to share your content with their

    connections and spread the word about your company.

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  • 6 ways to generate leads with google+7

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    Growing your social database is only the first step to

    successful lead generation. you need to also consider

    the next step: attracting traffic from social channels to

    your landing pages and converting these visits into more

    engaged contacts, or what we call “leads.” this twofold

    process—of increasing your social following and driving

    it to your business website —will trigger a new flow of

    business insights.

    social lead generation should be tied to marketing analytics that enable you to track the

    performance of your social channels and compare them to other marketing vehicles. this

    phase often presents marketers with a number of challenges, especially when it comes to

    new social networks like Google+.

    this ebooks seeks to address any challenges that you might be facing when it comes to

    lead generation on Google+. we will show you how the social network can help you attract

    more leads for