6 ways to succeed in real estate profession

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Becoming a successful real estate agent is a combination of investing time in education, researching and many others. Read on to find out some of the more overlooked aspects of the real estate business.

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Page 1: 6 Ways To Succeed In Real Estate Profession

Six ways to succeed in your

Real Estate Profession

Page 2: 6 Ways To Succeed In Real Estate Profession

Typical broker or agent present in the market:

Some are extroverts Some are more laidbackSome are fun and flamboyantSome are cool, calm, and collected

Page 3: 6 Ways To Succeed In Real Estate Profession

So what makes a successful agent?

Page 4: 6 Ways To Succeed In Real Estate Profession

The first thing is always PASSION.

It’s a hard business and it takes –A lot of attention to detail A commitment to great customer service.

Page 5: 6 Ways To Succeed In Real Estate Profession

•Return calls and emails at lightning speed•Are up on the latest built-up technology•Know their neighbourhoods intimately•Explain everything they are doing•Get leads any way they can•Have a great network

Great agents also share many more attributes:

Page 6: 6 Ways To Succeed In Real Estate Profession

•Get a lead and don’t let it go •Immediately make contact and keep regular follow up •Answer any questions and be happy to help nervous clients. •Be warriors of email, text & phone all through the transaction. •Make your clients feel very important to you. •Switch your communication style to match the client. If client prefers text, then text, if a phone call, then make a call. Mirror the client’s communication style so that the client feels more comfortable.

Return calls and emails at lightning speed

Page 7: 6 Ways To Succeed In Real Estate Profession

Up on the latest built-up technology

•Become a technology addict, its the era of technology•Do everything from anywhere. •Try to go paperless as much as possible •Read information about the real estate industry •Read information about general trends in technology.•Most importantly keep your online profile and webpage up to date with all information.•Grow your online network

Page 8: 6 Ways To Succeed In Real Estate Profession

•Walk and talk encyclopaedias of neighbourhood lore•Know what’s the market, what sold recently, and the overall status of the neighbourhood•Help buyers to know what they can get for their money•Be thoroughly familiar with the area•Anyone can look at houses online but as a top agent you should know what lurks below the surface and keep your value that way.

Know your neighbourhoods intimately

Page 9: 6 Ways To Succeed In Real Estate Profession

•As a successful agents show your work•When meeting your client for the first time explain the process, the potential roadblocks, and a few scenarios that could occur •Let the client know that you are negotiating•Keep regular communication and adjust your strategy as needed•Update on what was happening with the efforts to sell the home.

Explain everything you are doing

Page 10: 6 Ways To Succeed In Real Estate Profession

•Nobody really likes to talk about leads but leads are how many agents get clients•Lead is an introduction to someone the Realtor hasn’t met yet•Smart agents experiment, try out different types of lead sources•Explore different types of ad campaigns, and take notes on what works and what doesn’t. •Understand that having a social presence is important and stay on top of their mind•Be active with your clients through social media, through advertising, and even through more local traditional methods

Get leads any way you can

Page 11: 6 Ways To Succeed In Real Estate Profession

•Don’t just have a network to bring you clients, have a network of top-notch partners who provide same level of service as you do•Know the best contractors, valuators, lenders, and insurance providers in the business•Be with the Tipping Point as a connector•Care for you network •Be happy to refer clients to them where you know your clients will get top care•Be ruthless about cutting out anyone who doesn’t provide great customer service to your clients.

Have a great network

Page 12: 6 Ways To Succeed In Real Estate Profession

Overall, Great customer service is about two things-

Knowledge and Authenticity

Professional Agents:

Treat each client’s purchase as vitally important. Are able to steer the client through any hiccups in the process Ensure client feels the whole process was as easy as possible.