6 years after startup: how i got here and what i’ve learned
DESCRIPTION
In this short presentation from an August 2013 BMA Phoenix Young Professionals event, IDS Technology Marketing Founder & CEO Scott Salkin shares his startup story and delivers 12 key pieces of advice for budding B2B marketing professionals, techies and entrepreneurs.TRANSCRIPT
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6 Years After Startup: How I Got Here and What I’ve Learned.
Scott Salkin, Founder & CEO IDS Technology Marketing
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Are entrepreneurs born or bred?
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Mom, Dad & Me – 1983 At the official ribbon cutting for The Decorette, their "rst fabric, wallpaper and mini-blind store in McKinney, Tx
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Nobody is born an entrepreneur.
(They’re bred from experience, skill and drive)
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Nobody chooses B2B. (B2B somehow chooses you)
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In today’s world, you have to jab & move.
(Learn all you can, meet who you can, move on)
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I’ve worked with some amazing, smart people.
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When surrounded by great people…you’ve got to be a sponge.
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By the time I was ready to start my company,
I had mad skills.
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Copywriting.
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Graphic Design.
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Coding.
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Marketing Strategy.
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SALES.
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And I had a unique understanding
of TECH.
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My Business Plan?
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To make money and do great work.
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6 Years Later…
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Our Mission Today:
1. To help technology companies and startups grow through smart, impactful sales and marketing, and
2. To help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
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There is never a perfect time. (So don’t wait too long)
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You will go as far as YOU can take YOU.
(Make your own luck)
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Work hard and be nice and ethical.
(The world is a small town)
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It’s all about relationships.
(People WANT us to grow)
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Social media is not being social.
(You’ve got to mix the two)
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Give before you get.
(It will change your outlook)
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There are no perfect people.
(Care & respect eases mistakes)
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There will always be surprises.
(Don’t let them turn into setbacks)
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There will always be setbacks.
(Learn and bounce back)
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Control and plan your growth.
(People, Process, Pro"tability)
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Try not to overcommit.
(But always over-deliver)
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The journey is never complete.
(Stay motivated and keep learning)
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Scott Salkin Founder & CEO IDS Technology Marketing [email protected] 602.881.1718 @scottsalkin @idstm