Being environmentallyaware is good for growth.

Green IT. The envy of cost reduction.

SustainabilityWays

Can Boost BusinessEfficiency

5

Green is good. For the environment, and for your company. So look over these different ways you can make energy conservation a

larger part of your organization. You can lower operating costs and your carbon footprint.

60%Environmentally aware devices reduce the negative environmental and social impacts of electronics and lead to product innovations that use less energy, ultimately lowering monthly business expenses. That could be why nearly 60% of companies now include green environment criteria in their evaluation and selection of new IT equipment.1

Find new ways to motivate employees and coworkers.More and more companies are tying employee bonuses to sustainability metrics. This approach gives employees inspiring new goals to work toward, holds the business more accountable to environmental promises, and eliminates wasteful practices that can bring down profits. For ideas, visit the Environmental Defense Fund.

Some companies see Green IT as a cost, but forward -thinking organizations view it as an investment that sends a message throughout an organization—and to partners and customers. As social influence and external regulations put more pressure on organizations to adopt green business practices wherever they can, companies that deploy Green IT will stand out from the crowd.

Companies report that today green products contribute 38% to their annual revenues and they want to increase that to 55% during 2015.3 There’s little debate that consumers’ affinity for more environmentally aware companies will only increase. As social and environmental responsibility issues become a bigger topic of concern among consumers, the companies that adopt more sustainable business practices now will be poised to meet consumers’ demand for environmentally conscious products of the future.

Bring the best employees to you.

55%38%

Employees are holding their employers to higher standards, choosing to work for organizations in which they can take pride. With 42% of U.S. online adults considering themselves to be environmentally conscious,2 nearly half of the workforce may expect their employers to be environmentally conscious as well. The 2014 Millennial Survey conducted by Deloitte shows that more than previous generations, Millennials want to work for organizations that benefit society and encourage innovation. By adopting sustainable business practices into your organization, you’re doing HR’s job and lowering the cost of attracting forward-thinking employees.

Green Revenue2014

2015goal

Percent of adults in the U.S. who consider themselves environmentally conscious

Companies considering green criteriawhen purchasing new IT equipment

Think sustainably and prosper.

42%

Here’s an idea: Create printers that use 53% less energy.4 Introducing the all-new HP Color LaserJets.

1Market Update: The State Of Green IT Adoption, Forrester Research, 2010

2Bolster Your Brand With A Greener Technology Ecosystem, Forrester Research, 2015

3Bolster Your Brand With A Greener Technology Ecosystem, Forrester Research, 2015

4 Based on HP internal testing completed 1/2015 or published information and subject to device settings. Actual results may vary. For energy efficiency the HP M252 is 15%, HP M257 is 16% and the HP M553 is 53% saving versus predecessor. For details see hp.com/go/ljclaims

The world’s most preferred printers: Worldwide printer market share, and HP printer brand awareness, consideration, and preference study in 9 markets 2014.

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.