60 heavenly foods corporation
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Case 60H Student Version 9/21/96
HEAVENLY FOODS CORPORATION
Capital Budgeting Methods, Cash Flow Estimation, and Risk Analysis
This case combines capital budgeting decision methods, cash flow estimation, and risk analysis
which are presented in Cases 12I and 13I. In addition, the case focuses on quantifying the
strategic option value of developing the new line of lite frozen pizzas.
The model develops incremental cash flow estimates, then calculates NPV, IRR, MIRR, ARR, and
payback for the lite athletic drink project. Also, this model contains a graph which can be used to
plot the sensitivity diagrams. You can change the data tables, then use them to change the graph.
Click on the tab labelled 'HEAVENLY' to view the graph. In addition, the option value of the lite
pizza project is determined. If you are using the student version of the model, some of the cells have
been blanked out. Before using the model, it is necessary to fill in the empty cells with the
appropriate formulas. Once this is done, the model is ready for use.
All labels have been kept; all formulas have been deleted.
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Tax rate
Cost of Capital
Cannibalization of Other Projects:
Revenue Loss $80,000
Cost Reduction $35,000
Net Cannibalization $45,000
Black-Scholes Option Valuation: Strategic Opt. Value
Lite Pizza Project:
Yr. 1 Outlay
Yr. 2 CF
Yr. 3 CF
Yr. 4 CF
Av. Cost of Cap.
Risk-Adj. COC 15%
Black-Scholes Model Inputs
Current price P =
Exercise price X =
Risk-free rate of interest r =
Time to expiration t =
Variance of stock returns s^2 =
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|::
MODEL-GENERATED DATA: HEAVENLY FOODS CORPORATION
Net Investment Outlay: Depreciation Schedule: Basis:
Equipment cost MACRS Dep. End of Year
Freight Year Factor Expense Book Value
Installation ------ ------ -------- --------
Change in NWC 1
2
3
4
Cash Flows: Year Year Year Year Year
0 1 2 3 4
-------- -------- -------- -------- --------
Unit price
Unit sales
Revenues
Fixed operating costs
Variable operating costs
Total operating costs
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Termination CF
Project NCF
Decision Measures: Cumulative Cash Flows:
NPV 0
IRR 1
TV 2
MIRR 3
ARR 4
Payback years
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Scenario Analysis:
Scenario Prob. NPV IRR MIRR ARR
-------- ----- --------- ----- ----- -----
Worst
Base
Best
Expected value
Standard deviation
Coeff. variation
Data Tables for Sensitivity Analysis
1. Unit Sales:
Units: NPV: IRR: MIRR: ARR: Payback:
Deviation 0 0 0 0 0
-0.3 490,000
-0.2 560,000
-0.1 630,000
0 700,000
0.1 770,000
0.2 840,000
0.3 910,000
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-0.3 61,250
-0.2 70,000
-0.1 78,750
0 87,500
0.1 96,250
0.2 105,000
0.3 113,750
4. Variable Cost:
VC per
Unit: NPV: IRR: MIRR: ARR: Payback:
Deviation 0 0 0 0 0
-0.3 0.88
-0.2 1.00
-0.1 1.13
0 1.25
0.1 1.38
0.2 1.50
0.3 1.63
5. Cost of Capital:
WACC: NPV: IRR: MIRR: ARR: Payback:
Deviation 0 0 0 0 0
-0.3 8.4%
-0.2 9.6%
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5%
6%
7%
8%
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1.45 0.42643
1.50 0.43315
1.55 0.43939
1.60 0.44516
1.65 0.45049
1.70 0.4554
1.75 0.45991
1.80 0.46404
1.85 0.46782
1.90 0.47126
1.95 0.47439
2.00 0.47723
2.05 0.4798
2.10 0.48212
2.15 0.4842
2.20 0.48608
2.25 0.48776
2.30 0.48926
2.35 0.4906
2.40 0.49179
2.45 0.49285
2.50 0.49378
2.55 0.49461
2.60 0.49533
2.65 0.49597
2.70 0.49653
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END
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HEAVENLY
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$0
$0
$0
$1
$1
$1
$1
-0.3 -0.2 -0.1 0 0.1 0.2 0.3
N P V
% DEVIATION FROM EXPECTED VALUE
SENSITIVITY ANALYSIS
Units Price Salvage VC/Unit wacc