60+ inspirational quotes from cannes lions 2014

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AdWeek and MediaLink presented DailyDose seminars featuring top thinkers

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Page 1: 60+ Inspirational Quotes from Cannes Lions 2014
Page 2: 60+ Inspirational Quotes from Cannes Lions 2014

BEST INSIGHTS

CANNES 2014

Page 3: 60+ Inspirational Quotes from Cannes Lions 2014

DATAMAGINATIONMonday

Page 4: 60+ Inspirational Quotes from Cannes Lions 2014

DATAMAGINATION

Liam Doyle (Exact Target Marketing Cloud) Bryan Schroeder (Facebook) Paul Steketee (MerkleCRM)

Page 5: 60+ Inspirational Quotes from Cannes Lions 2014

• Datamagination is the intersection of data and creativity

Page 6: 60+ Inspirational Quotes from Cannes Lions 2014

• Facebook delivers best-in-class mobile experience

Page 7: 60+ Inspirational Quotes from Cannes Lions 2014

• The key is non-interruptive mobile advertising

Page 8: 60+ Inspirational Quotes from Cannes Lions 2014

• Real people not cookies

Page 9: 60+ Inspirational Quotes from Cannes Lions 2014

• Cookies do not transform on mobile

Page 10: 60+ Inspirational Quotes from Cannes Lions 2014

• Location is the next big thing on mobile (drive-to-store, proximity marketing)

Page 11: 60+ Inspirational Quotes from Cannes Lions 2014

DATAMAGINATION

Jeff Rooney (Forbes) Dan Neely (Networked Insights) Dave Morgan (Simulmedia) Matt Spielman (Return Path) Peter Daboll (Ace Metrix)

Page 12: 60+ Inspirational Quotes from Cannes Lions 2014

• If you can’t have great creative, at least, get great data

Page 13: 60+ Inspirational Quotes from Cannes Lions 2014

• A great creative has Revenue, Relevance, Residence

Page 14: 60+ Inspirational Quotes from Cannes Lions 2014

• With data: the more you see, the more you know, the more you matter

Page 15: 60+ Inspirational Quotes from Cannes Lions 2014

• Media can’t ignore the efficiency of creatives. Creatives can’t ignore data measurement

Page 16: 60+ Inspirational Quotes from Cannes Lions 2014

• Purchase intent was good before we had actual purchase measurement. Only sales should matter

Page 17: 60+ Inspirational Quotes from Cannes Lions 2014

• No more campaigns. Think in terms of cultural movements centered around the consumer and not the other way around

Page 18: 60+ Inspirational Quotes from Cannes Lions 2014

• About real-time marketing: let’s not get faster in the way of better

Page 19: 60+ Inspirational Quotes from Cannes Lions 2014

• If we all end up with a Chief Data Officer, we lost. Data should be the responsibility of everybody in the organization

Page 20: 60+ Inspirational Quotes from Cannes Lions 2014

DATAMAGINATION

Wenda Harris Millard (MediaLink) Joe Ripp (Time Inc)

Page 21: 60+ Inspirational Quotes from Cannes Lions 2014

• Time Inc is no longer a magazine company. We are a content creation company, which happened to be published in print form

Page 22: 60+ Inspirational Quotes from Cannes Lions 2014

CANNES CALLING Tuesday

Page 23: 60+ Inspirational Quotes from Cannes Lions 2014

CANNES CALLING

Michael Barrett (Millenial Media) Kirk McDonald (Pubmatic) Ben Phillips (Mediacom) Stephen Rosenblatt (Foursquare) Deb Marquardt (Starcom MediaVest Group) James Cooper (Adweek)

Page 24: 60+ Inspirational Quotes from Cannes Lions 2014

• Marketers tell their media agency “I know I should spend money on mobile but how?”

Page 25: 60+ Inspirational Quotes from Cannes Lions 2014

• Mediacom is moving from mobile campaigns to mobile strategies

Page 26: 60+ Inspirational Quotes from Cannes Lions 2014

• Programmatic doesn’t and shouldn’t prevent creative execution. It’s just a better way of buying

Page 27: 60+ Inspirational Quotes from Cannes Lions 2014

• They are not a lot of classically trained mobile specialists

Page 28: 60+ Inspirational Quotes from Cannes Lions 2014

• My daughter of 11 years knows more about this device and its utility than me

Page 29: 60+ Inspirational Quotes from Cannes Lions 2014

CANNES CALLING

• Nigel Morris (Dentsu Aegis Network)

Page 30: 60+ Inspirational Quotes from Cannes Lions 2014

• The difference between 16- and 16+? 16+ still use Facebook

Page 31: 60+ Inspirational Quotes from Cannes Lions 2014

• Advertising should feel like content not ads

Page 32: 60+ Inspirational Quotes from Cannes Lions 2014

• Programmatic and real-time buying are not synonymous

Page 33: 60+ Inspirational Quotes from Cannes Lions 2014

• We are trying to do mass personal marketing. This is normally an oxymoron

Page 34: 60+ Inspirational Quotes from Cannes Lions 2014

• Lots of hype about NFC. Nothing really happened

Page 35: 60+ Inspirational Quotes from Cannes Lions 2014

• Regarding privacy: you got to put the control to the user and give them value

Page 36: 60+ Inspirational Quotes from Cannes Lions 2014

• Some app developers just add location capabilities in their apps, because there is more value in the data collected

Page 37: 60+ Inspirational Quotes from Cannes Lions 2014

• Search on mobile is broken and should be personal and relevant to the user

Page 38: 60+ Inspirational Quotes from Cannes Lions 2014

THE MARKETER’S TOOLKIT

Thursday

Page 39: 60+ Inspirational Quotes from Cannes Lions 2014

THE MARKETER’S TOOLKIT

Bonin Bough (Mondelez International) Jonathan Carson (VEVO) Rene Rechtman (Maker Studios) Rich Raddon (ZEFR)

Page 40: 60+ Inspirational Quotes from Cannes Lions 2014

• You need and compass and a radar

Page 41: 60+ Inspirational Quotes from Cannes Lions 2014

• I don’t care what’s next. I care about the ability of the organization to adapt to the next big thing

Page 42: 60+ Inspirational Quotes from Cannes Lions 2014

• Big data was more a buzzword last year than this year

Page 43: 60+ Inspirational Quotes from Cannes Lions 2014

• Just by looking at the data on your phone, we can predict if you are going to get diabetes

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• Marketing should become the antenna of the entire organization

Page 45: 60+ Inspirational Quotes from Cannes Lions 2014

• We have to innovate the existing (process, structure …)

Page 46: 60+ Inspirational Quotes from Cannes Lions 2014

• Benefits of video: greater ROI, greater viewership, data about viewership

Page 47: 60+ Inspirational Quotes from Cannes Lions 2014

• No more differentiation between TV and video buying

Page 48: 60+ Inspirational Quotes from Cannes Lions 2014

• We don’t call it earned media. We call it organic media

Page 49: 60+ Inspirational Quotes from Cannes Lions 2014

• Music video has become a currency and the seed of a lot of pop culture discussion

Page 50: 60+ Inspirational Quotes from Cannes Lions 2014

• The most creative people are coming from the Youtubers world

Page 51: 60+ Inspirational Quotes from Cannes Lions 2014

• Kids don’t discriminate between screens

Page 52: 60+ Inspirational Quotes from Cannes Lions 2014

• The monetizing of the Youtubers creative content is embarrassing

Page 53: 60+ Inspirational Quotes from Cannes Lions 2014

• About the Disney purchase of Maker Studios: the reaction of the Youtubers community was OMG

Page 54: 60+ Inspirational Quotes from Cannes Lions 2014

• When are we going to have our House of Cards with short-form videos on Youtube?

Page 55: 60+ Inspirational Quotes from Cannes Lions 2014

• House of Cards changed the whole content distribution model

Page 56: 60+ Inspirational Quotes from Cannes Lions 2014

• About on demand: snacking and binge-viewing are the two big trends

Page 57: 60+ Inspirational Quotes from Cannes Lions 2014

• Brands have a role in the social aspect of content (comments, sharing, repurposing). Redbull is doing it great

Page 58: 60+ Inspirational Quotes from Cannes Lions 2014

• With binge viewing, you don’t want to interrupt with ads

Page 59: 60+ Inspirational Quotes from Cannes Lions 2014

• Half of the Youtubers don’t want partnership with brands. They are hobbyists at first

Page 60: 60+ Inspirational Quotes from Cannes Lions 2014

• The Newsfronts should force their way into their Upfronts

Page 61: 60+ Inspirational Quotes from Cannes Lions 2014

THE MARKETER’S TOOLKIT

Calvin Lui (Unified Social) Ameet Ranadive (Twitter)

Page 62: 60+ Inspirational Quotes from Cannes Lions 2014

• Twitter is a bridge, not an island

Page 63: 60+ Inspirational Quotes from Cannes Lions 2014

THE MARKETER’S TOOLKIT

Michael Kassan (MediaLink) Tony Weisman (Digitas North America) Keith Weed (Unilever)

Page 64: 60+ Inspirational Quotes from Cannes Lions 2014

• Everything taste and smell better in Cannes

Page 65: 60+ Inspirational Quotes from Cannes Lions 2014

• It used to be a film festival. The quality is now flat during the whole week

Page 66: 60+ Inspirational Quotes from Cannes Lions 2014

• First creatives came, media came, digital came, clients came, adtech came. The circle is now complete

Page 67: 60+ Inspirational Quotes from Cannes Lions 2014

• Buying should follow the human behavior

Page 68: 60+ Inspirational Quotes from Cannes Lions 2014

• The Youtube premium video content creators are sold out for 8 months

Page 69: 60+ Inspirational Quotes from Cannes Lions 2014

• There is scarcity in online video

Page 70: 60+ Inspirational Quotes from Cannes Lions 2014

• The great brands of tomorrow will behave like softwares: service, easy to upgrade, answering a real consumer needs

Page 71: 60+ Inspirational Quotes from Cannes Lions 2014

• Launch it now if it’s fairly ready. Then do what you can do to improve

Page 72: 60+ Inspirational Quotes from Cannes Lions 2014

• Authenticity and honesty is better than perfection

Page 73: 60+ Inspirational Quotes from Cannes Lions 2014

• We will give you credit for trying and improving

Page 74: 60+ Inspirational Quotes from Cannes Lions 2014

• It never has been as fun to do marketing and advertising

Page 75: 60+ Inspirational Quotes from Cannes Lions 2014

• The CES and Cannes are the only meeting points with the tech industry

Page 76: 60+ Inspirational Quotes from Cannes Lions 2014

• Markets don’t invest enough in training. Athletes train everyday to perform in big games

Page 77: 60+ Inspirational Quotes from Cannes Lions 2014

• Marketers used to have great generalists. Now they want to attract the most specialists

Page 78: 60+ Inspirational Quotes from Cannes Lions 2014