60 Seconds of Web Statistic60 Seconds of Web Statistic

Formal Educations :Postgraduate (2002) – University of Indonesia, Communication Management

Thesis : Communication Characteristic of Virtual CommunityUndergraduate (1998) – Gunadarma University, Computer Science

Daily Activities :Senior Researcher  @ ICT Watch (www.ictwatch.com)Internet Sehat (www internetsehat org) & Freedom of Expression ActivistInternet Sehat (www.internetsehat.org) & Freedom of Expression ActivistLecturer of Communication Technology Development, Cyber Journalism, Cyber Public Relation, IT Fundamental , e‐Business @ UPH.edu & UBiNus.eduFormer of :

Publisher Group Vice President @ Detikcom (2008 2010)Publisher Group Vice President @ Detikcom (2008 – 2010)Portal Publisher Manager @ Detikcom (2007 – 2008)IT Journalist & Managing Editor @ Detikcom (1999 – 2008)

Workshop / Conference :O N I i i i S i 2010 OOpenNet Initiative Summit, 2010 ‐ OttawaInternet Governance Forum, 2009 – Sharm El SheikhOpenNet Initiative, 2009 – Sharm El SheikhPAN All Asia Network, 2009 – Penang , gAccess to Knowledge, 2009 – Kuala LumpurOpenNet Initiative, 2008 – Chiang MaiWorld Mobile Congress, 2008 – BarcelonaDigital Review Asia Pacific 2008 Singapore

e‐mail: dbu [at] donnybu.comTwitter: @donnybu

BRIEF CV

Digital Review Asia Pacific, 2008 – SingaporeGlobal Knowledge, 2007 – Kuala LumpurUniversity ICT for Development, 2007 –Vietnam

Twitter: @donnybublog: donnybu.com

mobile: +62‐818‐930932

Tools: google.com/analyticsTools: google.com/analytics

Statistic to provide answersStatistic to provide answers

You open for business…You open for business…

Customer visits at front deskCustomer visits at front desk

Customer orders something…Customer orders something…

Customers enjoy the day… Customers enjoy the day… 

How’s Google Analytics works?How’s Google Analytics works?

VisitSit USite Usage

OrderOrder

Enjoyj y

Basic concept 1Basic concept 1

VisitSit USite Usage

OrderOrder

Enjoyj y

Basic concept 2Basic concept 2

Pageviews: 3

What is What is pageviewpageview(s)?(s)?

g

PageviewsPageviews vsvs Unique Unique PageviewsPageviews

Visits: 2Pageviews: 3

What is visit(s)?What is visit(s)?

Pageviews: 3

Visitors: 1Visits: 2Pageviews: 3g

What is visitor(s)?What is visitor(s)?

Who’s your visitors?Who’s your visitors?

Visitors/traffic sourcesVisitors/traffic sources

Example of traffic sourcesExample of traffic sources

Time on pageTime on page

Time on siteTime on site

Visitors

VisitsVisits

Pageviews

Visitors Visitors –– Visits Visits –– PageviewsPageviews

• Sources / References: htt // l ti bl t– http://analytics.blogspot.com

– http://google.com/analytics/education.html

// / /– http://youtube.com/user/googleanalytics

– Google Analytics in 10 Minutes (Sams Publishing)

– Photos: http://inmagine.com

Presented by:

@akademiberbagi @internetsehat

Thx Thx ☺☺ / dbu@donnybu.com / @/ dbu@donnybu.com / @donnybudonnybu