60 MinsShow dates: 9-13 October 2011, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am - 5pm

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Offers from du

In the presence of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, Etisalat unveiled ePlus yesterday, an innovative next-generation technology portal. Etisalat’s ePlus is a comprehensive application which will allow subscribers to make high quality video and voice calls, leveraging Voice over Internet Protocol (VoIP) technology in addition to utilising social networking applications and e-commerce.

Etisalat’s ePlus also supports the most popular social and instant messaging platforms and

synchronises mobile contacts with online friends to consolidate all contacts into one single screen, called Radar View. HH Sheikh Mohammad was the first to make a call utilising the advanced ePlus Service Portal.

Linked to the Etisalat Content Portal and Apps store, ePlus provides users with the latest music, games and apps available for download. Within the same intuitive interface, customers can manage bill payments and check data usage.

The ePlus application provides

“From connecting with key business decision makers to exchanging ideas and industry expertise with your key target audience, GITEX is an ideal platform through which we can showcase our strengths in offering end-to-end products and solutions across the enterprise market, telecom operators as well as the consumers. We believe the exhibition will also help us identify and leverage growth opportunities in the Middle East and we look forward to establishing a strong network with industry representatives looking for business opportunities.”

Dr Liu Qi, President, Huawei Enterprise Business, Middle East.

Next-gen interactive convergence

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Security routers

Going-to-market

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Next-gen...

Blue Coat stresses cloud solutions

consumers with full mobility through its PC and mobile synchronisation, allowing customers to make and receive calls across a range of mobile and fixed line devices with a simultaneous connection to all or any single device. The service leverages the futuristic Near Field Communication (NFC) platform and is m-commerce enabled. It currently works across the 3G, 4G and Wi-Fi networks and supports the Android 2.2 platform. It will also encompass other operating systems in future.

Nasser Bin Obood, Acting CEO, Etisalat, said: “With a significant proportion of the UAE’s residents comprising of expatriates, we understand the importance of being able to keep connected to your loved ones both at home and abroad. Mobile technology is all about connecting people, and the innovative ePlus portal is a transformational step towards increasing our customers’ reach.”

Brocade focusing on cloud-optimised solutionsBrocade is exhibiting at GITEX Cloud Confex and showcasing its portfolio of solutions for cloud-optimszed networks.

According to Hassan Hamadani, marketing and business development manager for emerging markets at Brocade, “GITEX Cloud Confex is slated to be the largest cloud platform in the Middle East, featuring all the leading industry players. This is a great platform for Brocade to talk about all the latest cloud-optimised networking innovations that the company has introduced in the recent past. Brocade’s comprehensive portfolio of products and open-architecture solutions are designed to help customers migrate smoothly to private, public and hybrid cloud models and virtualszed environments”.

At Cloud Confex, Brocade is promoting Virtual Cluster Switching, (VCS), a new class of Brocade-developed ethernet fabric technologies designed to

address the unique requirements of virtualised data centres. The Brocade VDX family of data centre switches is the first to deliver Brocade VCS technology and this will be on display. These switches that are designed to improve network utilisation, maximise application availability, increase scaleability and dramatically simplify network architectures in highly virtualised data centres. The company is also demonstrating the ServerIron ADX Series of high-performance application delivery controllers that provide a broad range of application optimisation functions to ensure the reliable delivery of critical applications. This product accelerates application performance and improves application availability, while making the most efficient use of existing infrastructure. These switches also act as a seamless gateway between IPv4 and IPv6.

“Through our participation at the event, we hope to generate new opportunities from service provider companies wishing to offer cloud services to their customers, as well as enterprise companies looking to simplify and optimise their data centre networks and embrace the cloud.”Hassan Hamadani, Marketing and busi-ness development manager for emerging markets at Brocade

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Going-to-marketImation is a leading global technology company dedicated to helping people and organisations store, protect and connect their digital world. Its portfolio of data storage and security products, electronics and accessories includes a variety of brands: Imation, Memorex, XtremeMac, TDK Life on Record and MXI Security. We get an update from Prasad Ramhandran, Regional Manager - MEA and West Africa, Imation Middle East.What is your Middle East go-to-market and channel structure?Imation has a multi level distribution model which encompasses regional distributors and in-country distributors who actively penetrate the market with the various product categories that we have to offer. They then ensure efficient distribution through the retail and the reseller channel so our products reach our customers.

Who are your key channel partners in the region?We currently have regional distributors for the Middle East as well as in-country distributors in each region for our brands.

How do you organise the multiple brands in the portfolio, such as Imation, TDK and Memorex?At Imation, we bring together our brands under a single vision: Store, Protect and Connect. Through this, we then offer our products and solutions to consumers under four different brands. These are Imation (standard and scaleable storage, security, cloud and PC accessories); Xtrememac (Apple accessories); TDK LoR (high end digital music experience); and Memorex (gaming accessories for Wii, Xbox and PS3).

On what basis are they segmented and differentiated in

the go-to-market strategy?Broadly, we classify our brands and products under consumer and commercial categories. In the consumer space, we have differentiated products from different segments from the age of ten upwards - the products and the categories being as I just mentioned. In the commercial space, our products are segmented from SMB to enterprise. We have individual go-to-market strategies for the four brands.Going forward, are there going to be significant changes in the product specifications and product portfolios?

Yes, we are dynamic and keep offering our customers the latest technologies and solutions.

Do you support any channel partner programmes or loyalty programmes in the region?Yes, we have such partner programmes.

Do you have any joint promotion activities with other vendors or partners in the region?From time to time, we carry out joint promotions as we see an advantage in cross promotion.

Are East and West Africa under the same operational structure as the Middle East?Yes. We cater to these regions from our Middle East office, located in Dubai.What are the specific business drivers for storage media business in East and West Africa?Both East and West Africa have a significantly large population and we see the growing economic conditions in this part of the region - a few countries in particular - having good GDP growth. This gives us a huge opportunity to cater these emerging markets through our portfolio of the brands that we own.

“Both East and West Africa have a significantly large population and we see the growing economic conditions in this part of the region - a few countries in particular - having good GDP growth. This gives us a huge opportunity to cater these emerging markets through our portfolio of the brands that we own.”

Collaborative, transactional e-servicesThe GENIGRAPH Group is presenting the new functionalities of its software platform for designing and deploying remote procedures, teleservices and e-services generally: e-Citiz.

e-Citiz can help design and deploy collaborative, transactional e-services in record time since 3 months are enough from drawing the specifications list to full operation. The platform includes a design and modelling studio to determine processes, data flow, graphic user interface, navigation and all standard e-service controls.

e-Citiz features an executor engine to manage trade-related rules, BPM workflow, process and data security as well as the forms server, scalability and the ability to integrate existing IT systems. Its innovative, patented methodology (“double loop”) abides by all corporate trade-related processes.

e-Citiz is positioned as a reference in design and deployment platforms for Web-based self-service portals, by claiming to be the most comprehensive and accomplished on the market. It can help confront the complex task of developing the entire range of Web applications required in building a variety of self-service portals intended for citizens, employees, customers or suppliers.

e-Citiz has already been retained by major industrial groups, municipalities, counties, regional authorities and Governments.

Brian J Plummer, VP South Asia, Imation explains Imation’s value proposition.

“We’re a global technology company dedicated to helping people and organisations store, protect and connect their digital world. We have a world-class portfolio available in more than 100 countries through a powerful global distribution network. Our goal is to be a company with strong commercial and consumer businesses and continued longterm growth and profitability that creates shareholder value.”

A quick word

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Paramount – The regional leader in Information Security

www.paramountassure.com

Suite 102, Building No 1, Dubai Internet City

P.O Box 25703,Dubai, UAETel: 971-4-3918600

Email: puja@pcsuae.com

www.maxxcomgulf.com

Gadgets galorePacked with cutting-edge gadgets at unmatched prices, the biggest names in consumer technology and more prizes than ever before, this year’s GITEX Shopper is set to be the best yet. Taking place fromAirport Expo Dubai, power retailers and world class brands are enjoying the Middle East’s biggest ever sales extravaganza.

With exclusive show offers on over 25,000 different products, bundled deals, exciting competitions and launches of the

latest technology products, the show offers an unrivalled shopping

experience for all visitors.Bose, Nokia and Virgin

Megastore are just a few of the big names who are making their GITEX Shopper debut in 2011, adding to a line-up of exhibitors which includes du, E4U, E-City, EMAX, Etisalat, iSTYLE, Jacky’s Electronics, Jumbo Electronics, Plug-Ins and Sharaf DG. Consumer favourites Canon, Dell, Fujitsu, Hewlett-Packard, HTC, Lenovo, Panasonic, RIM–Blackberry and Samsung are also showcasing their latest products.

Publisher Dominic De Sousa, COO Nadeem Hood, Managing Director Richard Judd, Sales Director Rajashree R Kumar, Editorial Director Dave Reeder Senior Editors Sathya Mira Ashok, Jeevan Thankappan, Arun Shankar Circulation Manager Rajeesh M, Production Manager James Tharian, Art Director Kamil Roxas, Designers Analou Balbero, Froilan Cosgafa IV, Glenn Roxas, Digital Services Manager Tristan Troy Magma

Web Developers Jerus King Bation, Erik Briones, Jefferson De Joya, Louie Alma, Jay Colina

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“The consumer electronics market across the Middle East continues to grow at one of the fastest rates in the world.”Trixee Loh, Senior Vice President, Dubai World Trade Centre.

Offers from duHH Sheikh Majed Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority, accompanied by senior government officials, was received by Ahmed Alkhaja, Senior Director Indirect Sales, du, in the presence of other representatives of du’s executive management at the telecommunications company’s stand at GITEX Shopper 2011 on 8 October 2011.

While at the stand, HH Sheikh Majed was given insight into the suite of services that du is offering visitors at the shopping exposition, with details given about the added value, uniqueness and advanced

technologies that du provides. “GITEX Shopper is an occasion

for us to further reward the people of the UAE, by providing them with enticing offers, only available at our stand during the show,” said Farid Faraidooni,

Chief Commercial Officer, du. “We invite residents of the UAE and visitors in the country to come and explore the convenience and value-driven deals and services that we have available exclusively throughout GITEX Shopper.”

“Given the speed at which technologies today turns obsolete, decision makers in the manufacturing sector are often concerned about the ability for a solution to contribute to the organisation’s longterm growth and compatibility with different platforms. What makes this situation worse is that organisations often have to work with a variety of solutions or software to suit specific business needs and must therefore make sure they invest in platforms that can be seamlessly integrated and can adapt to the organisation’s future needs well.”

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Zaki Sabbagh, CIO, Zamil Industrial Investment Corporation

Evolis, a leading supplier of solutions for plastic card personaliz\sation, has announced the launch of ZENIUS, a next-generation card printer, extremely flexible and strongly focused on the user.

Evolis now takes instant card issuance to a new level by offering a single-sided colour printer that is compact, modular, easy-to-use, and delivers superior print quality.

With ZENIUS, Evolis has completely redesigned its printing engine and overall environment with a brand new design, a

new software architecture and enhanced consumables. With these innovations, printing cards and badges is made ever simpler to serve a large variety of applications: employee IDs, loyalty cards, student IDs, payment cards, transportation passes, and more.

ZENIUS stands out as the first eco-designed printer and uses recycled material that can, in turn, be recycled. The printer is also a low-energy system as it complies with the stringent ErP European directive. “These key steps

towards supporting environmental standards and guidelines have been achieved with no impact whatsoever on what remain our

top priorities at Evolis: quality and reliability,” said Christophe Peraudeau, Product Manager, Evolis.

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Network security provider Cyberoam has launched a first-of-its-kind product – NetGenie wireless routers with in-built security features. The products address the frequent concerns that both parents, and, small office - home office (SOHO) owners have regarding Internet usage. The revolutionary NetGenie appliances offer age-wise, easy parental controls that enable parents to ensure that children are protected from harmful internet content, while SOHO users can regulate internet usage to gain higher productivity and security.

NetGenie’s age-wise parental controls simplifies internet controls to a single click and provides a simple and safe end-user experience that mitigates the dangers of age-inappropriate content, hackers and cyber-bullying. Small offices will gain from NetGenie’s SOHO Unified Threat management, and is the first WiFi-router that comes pre-configured with internet access controls and endpoint security including

a firewall, VPN (Virtual Private Network), inbuilt anti-virus and intrusion prevention.

NetGenie’s in-built parental controls through the WiFi router is designed to deal with the increasing use of personal internet devices such as laptops, iPads and smartphones and alleviates the need to install filtering software on each device. Parents can feel confident that their children are accessing the internet safely, regardless of where they are using the internet without physically invading on their

privacy. The router comes with pre-categorised age-wise lists of appropriate Web sites, avoiding the need for parents to manually enter these sites. Importantly, NetGenie helps parents create a healthy home routine by being able to schedule website usage according to content during different days of the week and thereby manage and control the

Revolutionary wireless routers with security

New standards in card printing

children’s daily activities. Today, small businesses are

equipped with multiple internet-capable devices, including tablets and smartphones and other devices that include desktops, laptops, etc. NetGenie protects all devices within the SOHO user’s networks. The advantage of being able to manage an employee’s application and Web site usage will make a dramatic increase in employee productivity. Besides, employees’ online activities can be monitored with real-time reports on websites visited, applications used and attempts made to access blocked Web sites and applications. NetGenie also allows schedule-based Internet access over various Web site categories and applications for different users.

A clear advantage of NetGenie is the fact that it integrates WiFi access point, security, advanced internet controls, 3G readiness, and more in a single appliance, saving end users on costs and maintenance of separate solutions. NetGenie protects all computing devices in the network from internet threats including viruses, intruders and hackers and enables SOHO users to securely connect to central and vendor offices through IPSec VPN.

“The Middle East markets are gaining higher internet penetration levels. This environment is extremely conducive to the launch of Cyberoam’s NetGenie range of WiFi routers that are aimed at the home and SOHO markets. We expect to have a positive response to the launch.” Hemal Patel, CEO Cyberoam

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