Spectrami recent ly announced that i t wi l l be showcasing i ts “award-winning” range of enterpr ise-grade secur i ty and storage solut ions at GITEX Technology Week 2013, which wi l l be held at Dubai Internat ional Convent ion and Exhibi t ion Centre in Dubai f rom October 20 to 24.

The solut ions in quest ions wi l l come from the value-added distr ibutor’s vendor partners – Act ifio, General Dynamics Fidel is Cybersecur i ty Solut ions, Tenable, Verdasys and LogRhythm.

Senior execut ives f rom these vendors wi l l be present at the show and leading the pack wi l l be Ash Ashutosh, Co-founder and CEO, Act ifio, and Peter George, president of General Dynamics Fidel is Cybersecur i ty

Etisalat and SAP have jo ined hands together to accelerate support to the m-Government st rateg ic goals and in i t ia t ives.

Fur ther to th is par tnersh ip, Et isa lat wi l l be d iscuss ing m-Government so lut ions and

serv ices dur ing the event in Dubai f rom October 20th – 24th.

The co l laborat ion wi l l prov ide ho l is t ic access to best

Etisalat partners with SAP to deliver m-Government initiative

60 MinsShow dates: 20-24 October 2013, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 11am -6pm

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Strategic ICT Partner Technology Partners

Spectrami to showcase ‘award-winning’ solutions at GITEX

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WHAT’S INSIDE

Aspire Zone Foundation improves efficiency with Laserfiche

Emerson to launch Innovation Partnership Program

GITEX preview: Aruba Networks

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Etisalat...pract ices, l ines of re ference, gu idance, innovat ive ideas and so lut ions re lated to cha l lenges associated wi th m-Government deve lopment. Th is in i t ia t ive a ims to create user- f r iendly apps for government departments, which wi l l keep the workforce and customers connected. I ts appl icat ion deve lopment p lat form wi l l he lp st rengthen mobi le st rategy and fac i l i ta te app-customisat ion.

“Et isa lat ’s m-Government serv ices wi l l guarantee effect iveness and t ransparency between government agencies and bus inesses. Both Et isa lat and SAP are work ing towards

“Etisalat’s m-Government services will guarantee effectiveness and transparency between government agencies and businesses. Both Etisalat and SAP are working towards eliminating the risks that most new technologies bring to organizations”

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Abdullah Hashim, Senior Vice President of ICT, Etisalat UAE

el iminat ing the r isks that most new technolog ies br ing to organizat ions,” sa id Abdul la Hashim, Senior V ice Pres ident of ICT, Et isa lat UAE.

W ith these so lut ions, the te lecom player can de l iver innovat ive bus iness apps wi th bu i l t - in deve loper too ls . I t wi l l a lso reduce costs wi th a mul t i -purpose deve lopment p lat form to tap into connect ions and resources, accord ing to the company.

Bus inesses can eas i ly inc lude messaging serv ices in the i r apps and s impl i fy t ime-consuming tasks such as secur i ty contro l , data access, and synchron isat ion. Customers wi l l be ab le to

deploy appl icat ions across mul t ip le dev ices such as iOSx, Andro id, W indows and Blackberry to avo id work ing wi th mul t ip le processes and inter faces.

Qais Ghara ibeh, Managing Di rector, SAP UAE, sa id: “Th is is v is ionary leadersh ip at i ts very best , focus ing on operat iona l s tep-change, last ing resu l ts and pure va lue for governments, bus inesses and c i t izens. The opportun i t ies to innovate and create a bet ter, more susta inable future through m-government so lut ions are immense, and SAP is proud to jo in forces wi th Et isa lat to he lp make that happen.”

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Aspire Zone Foundation improves efficiency with LaserficheQatar’s Aspire Zone Foundation, an internationally recognised sports destination, has implemented Laserfiche enterprise content management (ECM) software to simplify business processes and decrease costs.

“With Laserfiche, we have saved $630,000 per year in handling, labor and storage costs,” said Niyas Abdulrahiman, Chief Technology Advisor at Qatar’s Aspire Zone Foundation. “Laserfiche continually provides value and clear results to our user community.”

Laserfiche International (LFI) will exhibit at GITEX Technology Week (Booth A7-20 in Hall 7) to

demonstrate the latest version of Laserfiche software and discuss how it can help other Middle Eastern organisations achieve their goals.

According to Sean Tang, Vice President of International Business at LFI, “Since its release in January 2013, Laserfiche 9 has been named a Hot New Product by Network Products Guide, a Finalist for the American Business Awards and a Finalist for the Golden Bridge Awards. We’re pleased to bring this award-winning product to the Middle Eastern market.”

Attendees who visit the Laserfiche booth (Booth A7-

Solut ions, among others.“GITEX plays an important

ro le in spreading the message and connect ing with key business decis ion makers f rom across the region,” said Anand Choudha, Managing Director, Spectrami.

“We bel ieve GITEX wi l l help us ident i fy and leverage growth opportunit ies in the Middle East and we look forward to establ ish a strong channel network and l ia ise with industry representat ives looking for business opportunit ies in the region.”

Dur ing GITEX, Spectrami wi l l a lso be honour ing i ts key partners and customers for their support at the Spectrami Partner and Customer Awards Night, due to take place on October 21 at Hotel Crowne Plaza in Dubai. “We are expect ing a gather ing of over 80 partners and customers to attend the award night,” said Choudha.

Dur ing GITEX Technology Week 2013, Spectrami can be found at Hal l No. 1 – Stand A1-2.

20 in Hall 7) will receive a case study outlining how Aspire Zone Foundation uses Laserfiche to manage business documents across the enterprise.

GITEX attracts more than 139,000 ICT professionals from more than 140 countries. Laserfiche will be exhibiting in Hall 7, Booth A7-20, with exclusive MENA distributor BMB sal (Lebanon) and the following reseller partners: Integrated Solutions for Business (Saudi Arabia), Kuwait United Company (Kuwait), Itqan Technologies (Qatar), Al Mazroui & Partners (United Arab Emirates) and Pixel Digital Systems LLC (United Arab Emirates).

Emerson to launch Innovation Partnership ProgramEmerson Network Power is launching its Innovation Partnership Program across the Middle East, starting with the UAE and in partnership with Mindware. The programme will extend to the Kingdom of Saudi Arabia, Qatar, Jordan and Lebanon.

The announcement builds on last year’s strategic alliance with regional distributor Mindware in the Middle East and North Africa (MENA) which bolstered its capability to deliver world-class critical infrastructure products and solutions to the region’s fast-growing small-to-medium sized business market.

Peter Lambrecht, vice president sales IT and finance segment for Emerson Network Power in Europe, Middle East and Africa, said: “The launch of the program in the region is a leap forward for Emerson and shows the commitment we have as a company for our partners in the Middle East.

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“Working with Mindware also means that our partners can greatly benefit from world-class training, information and tools, enabling them to address key customer challenges while maximizing their revenue and opportunity potential. The implementation of the program across EMEA means that the Middle East

will be one of the first regions to join Emerson Network Power’s strategic Innovation Partnership Program initiative.”

Emerson’s Innovation Partnership Program has been an established program in the United States for a number of years, proving greatly successful for both Emerson and

partners, being selected as the best partner program for the third consecutive year.

In the Middle East, Emerson Network Power and Mindware will run a number of promotions and initiatives to benefit the local reseller base, including dedicated resources for product training and education across a comprehensive portfolio of products and services, such as new interactive material, a new unique online configurator and a wealth of additional marketing promotional tools.

“Working with Mindware coupled with our product portfolio will help Emerson Network Power achieve significant growth over the next 5 years, which in turn means further investments in the UAE and the Middle East over the coming year,” explained Lambrecht.

Emerson will be at GITEX 2013 at the Mindware stand located in Hall 3, A3-8.

GITEX preview: Aruba Networks1. What is the main theme of your presence at GITEX this year?At this year’s edition we will focus on the Wireless Office, where our customers can experience Aruba network solutions and understand how their business can benefit from our reliable solutions.

2. Are you releasing/launching anything new at GITEX 2013? If so,what?We will be showcasing our flagship 802.11ac solution, the first in the industry to deliver gigabit Wi-Fi combined with the device density and application intelligence required by today’s Wi-Fi networks. We will introduce new solutions focused on the small to medium size business that simplify the delivery and operations of wireless networks, without compromising on performance.

3. How is your company presenting itself at GITEX this year to differentiate it from competitors?Aruba will be focused on building stronger enablement for our solutions within the Aruba Networks channel community. To do this we will be unveiling new training and certification programmes, an updated partner programme structure designed to provide even more benefits to partners and delivering in region education and training through a series of

roadshows. We are also maximising our presence at the event by co-participating with our VADs and Partners.

4. What are the key trends influencing your approach to GITEX 2013 and the offerings you are pushing?We continue to see the boom in mobile Web and data traffic and usage, which is driving companies to take a more proactive approach to planning their mobility strategies. Additionally, the consumption and shift to cloud and software-as-a-service, along with the consumerisation of IT, are shifting traditional IT models – putting more IT decision making power into the hands of the employee. The sum of these trends is driving

the bring-your-own-device (BYOD) phenomenon, which we expect to see continue over the next coming years.

5. How have you seen the Middle East respond to those trends in question, and how did you think that will change over the next year?Information and communication technologies have progressed significantly in the region over the past few years. The main reasons are related to the increase in tech savvy, younger users entering the work force and driving demand for ICT solutions. This demand has increased the level of competition amongst suppliers. Additionally, we have seen consumers adopting the most cutting-edge technologies.

Some countries, like Turkey and Saudi Arabia, have shown great momentum in terms of growth over the past years and we expect them to keep their fast pace.

6. How do you think GITEX 2013 will be different to previous editions?GITEX has been drawing huge audiences ever since it was launched in the region and it continuous to grow every year. GITEX has 12 dedicated sectors, which helps vendors like us meet unique ICT procurement decision makers from across the world. We also feel that conferences within GITEX will help us interact with industry experts and thought leaders covering the hottest ICT topics from around the world.

7. How important is GITEX as a platform and event to your organisation?GITEX is by far the number one ICT event in the region. It gives us an opportunity to actively network with C level executives from a variety of industries, showcase our technology solutions to ICT professionals, and also capitalise on top trends like BYOD, cloud, SDN and gigabit-Wi-Fi. We also intend to engage with visitors post event thru new lead generating, ROI enhancing tools.

8. What is the top reason you invest in GITEX — do you see a healthy return on your

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Manish Bhardwaj, Regional Marketing Manager, Aruba Networks

Highlights

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investment, or is it more about presence/visibility?GITEX is an opportunity for Aruba to promote its business at the region’s highest PR buzz-generating trade event. At the same time, we intend to engage visitors through new and enhanced lead-generating, ROI-enhancing tools. We aim to capitalise on 139,000-plus ICT attendees through lead generation and lead nurturing programs post event.

9. What does your company hope to achieve by appearing at GITEX Technology Week?GITEX is always an important event for Aruba. Our main objectives are to reach out to new potential clients, but also to educate our existing customers on our latest technologies with our recent announcements. Additionally, we also aim to grow in key verticals such as education, hospitality, healthcare, government, retail, oil and gas.

10. What are your company’s main recent achievements in the Middle East market?We have seen tremendous success in the past few years, especially with several iconic project wins. These include Abu Dhabi Airports, Kempinski Mall of Emirates, Dusit Thani Hotel, DWTC, Metito and many more within the enterprise segment. We have also penetrated the education industry, capitalising on the BYOD and smart classroom trends. Aruba was also honored with the Best Networking Vendor 2103 in Middle East.

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