6/15/20151 overview of module 7: so you want to make a buck? cinda williams and kevin laughlin cinda...

40
L i v i n g L i v i n g n n the Land the Land L i v i n g L i v i n g n n the Land the Land 06/20/22 1 Overview of Module 7: Overview of Module 7: So You Want to Make a So You Want to Make a Buck? Buck? Cinda Williams and Kevin Cinda Williams and Kevin Laughlin Laughlin July 2008 LOL Training Bozeman, MT

Post on 20-Dec-2015

220 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 1

Overview of Module 7: Overview of Module 7: So You Want to Make a Buck? So You Want to Make a Buck?

Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008

LOL Training Bozeman, MT

Page 2: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 2

What we’ll learn todayWhat we’ll learn todayIntroduce new LOL module

Review highlights of each lesson in module

Reinforce student engagement as part of LOL program

Identify keys to successful delivery

Identify resources for instructors and students

Page 3: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Marketing and Economics for Marketing and Economics for Small-acreage PropertiesSmall-acreage Properties

UNCE, Reno, Nev.

Developed by:Cinda Williams, University of Idaho ExtensionBob Hamblen, Colorado State Cooperative ExtensionKevin Laughlin, University of Idaho ExtensionSusan Donaldson, University of Nevada Cooperative Extension

Page 4: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 4

M7L1 allows participants to:M7L1 allows participants to:Re-examine property goals

Decide if they can make a go at a farm business.

Begin a comparative analysis of three potential enterprises

Learn the basics of business plans

Explore direct marketing methods

Page 5: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

04/18/23 5

Module 7 Lesson 1 - Lesson PlanModule 7 Lesson 1 - Lesson PlanTime Section Goal Activity Instructor

10 min

Introductions Answer any questions and address any concerns from the last lesson. Clearly delineate what will be covered.

AgendaRe-examine your property goalsDo you want to make a buck?Can you make a buck?Business plansMarketing methodsKeys to successResources

Depending on number of repeat participants and time between this and the last lesson, an icebreaker may be needed here.PowerPoint Slides 1-2 

 30 min

Re-examine your property goals

Start the group thinking about possible enterprises for their property. Focus on the questions participants need to ask themselves to decide if the enterprise is right for them and their property.

Re-examine your property goalsQuestions to askWhat are you going to sellAre your physical resources adequate?You are a physical resource. Fill out the Personal Evaluation Activity SheetFamily issuesTime and moneyExternal factorsHow are you going to decide? Fill out the Testing Possibilities Activity Sheet

Decision-making process (brainstorming activity)SWOT (strengths, weaknesses, opportunities and strengths) analysis activity

Personal Evaluation Activity SheetTesting Possibilities Activity SheetPowerPoint Slides 3-15

Page 6: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Well

Marshy

Stream

Weedy

Septic

Gate

Fence

Trees

Legend

Acres = 25

Animals = 2 cows, 1 horse, 10 dairy goats

Soils = sandy clay loam, silt

Grasses present = T. fescue, orchard, clover, bentgrass House

Barn Bar

n

Revisiting the Property MapRevisiting the Property Map

Manure compost area

Water trough

Bare ground

Processing shed

P Pasture

GC Groundcover planted

GH Greenhouses (high tunnels)--- Wildlife planting area

C Cropping area

Hot-wire fence

GH

GH

GHGH GH

New gravel road for access

Page 7: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 7

Re-examine personal goalsRe-examine personal goals

Why do you want to sell a product?

Do you have the skills and resources?

Why do you have to do this….is it going to be FUN?

Personal Evaluation Activity Sheet see pages 8-9 of M7L1

Page 8: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

What to sell?What to sell?

www.sustainablepoultry.ncat.org

www.eatapples.com http://blog.americanfeast.com

http://blogs.venturacountystar.com

Page 9: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 9

Determine if resources Determine if resources are adequate…are adequate…

Physical?Human (self and family)?Time?Financial?External Factors

Testing Possibilities Activity SheetTesting Possibilities Activity Sheet

see M7L1 page 10Brainstorm possibilities, conduct SWOT analysis

yourproduceman.com

Page 10: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 10

Start the Business Plan by Start the Business Plan by knowing your productknowing your product

Crops

Livestock

Value-added products

NCSU

Proposed Enterprise Proposed Enterprise Development SheetDevelopment Sheet

M7L1 pages 11-14M7L1 pages 11-14

Page 11: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 11

U-pickU-pick

Community Community supported supported

agriculture (CSA)agriculture (CSA)

Custom Custom livestocklivestock Restaurants Restaurants

or grocery or grocery storesstores

Institutional Institutional customerscustomers

Farmers’ Farmers’ marketsmarkets

Value-added Value-added processingprocessing

AgritourismAgritourism

Marketing Marketing StrategiesStrategies

Page 12: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Introduction of Introduction of business plan as business plan as

a road map to a road map to successsuccess

www.internest.com

Includes basics of developing mission, goals Includes basics of developing mission, goals statements. statements.

The Business Plan as a Road MapThe Business Plan as a Road Map

Page 13: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 13

Introduces importance Introduces importance of planning for:of planning for:

ProductionProduction

MarketingMarketing

FinancialFinancial

Labor Labor

Management Management

Contingency plansContingency plans

Page 14: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Peer resources Peer resources and supportand support

NRCS

Agencies

ExtensionOther producers

Page 15: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 15

Why buy my product?Why buy my product?

“Tell your story” as a PRODUCER to explain why someone would want to buy your products.

“Tell your story” as a CONSUMER to explain why you would want to buy the producer’s products.

Proposed Enterprise Development SheetProposed Enterprise Development SheetM7L1 pages 11-14M7L1 pages 11-14

Page 16: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 16

Proposed Enterprise Development Proposed Enterprise Development Activity Sheet Activity Sheet M7L1 pages 11-14M7L1 pages 11-14

Examples of additional questions posed on this form Proposed Enterprise #1

Describe the customers that you are targeting for your product/service

What is your production plan?

How will you manage your enterprise? Who is responsible for which elements?

Page 17: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 17

Production: Production: It’s All About SystemsIt’s All About Systems

USDA NRCS

Developed by:Developed by:Bob Hamblen, Colorado State Cooperative ExtensionBob Hamblen, Colorado State Cooperative ExtensionCinda Williams, University of Idaho ExtensionCinda Williams, University of Idaho ExtensionKevin Laughlin, University of Idaho ExtensionKevin Laughlin, University of Idaho ExtensionMelody Hefner, University of Nevada Cooperative ExtensionMelody Hefner, University of Nevada Cooperative Extension

Page 18: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 18

Module 7 Lesson 2 introduces:Module 7 Lesson 2 introduces:

Production systems

Traditional or conventional Sustainable Certified organic

Certifications

Risk management

Page 19: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 19

Sustainable production Sustainable production systems:systems:

Address economic profitability, social benefits to the farm family and community, and environmental conservation.

Depend on a whole-system approach whose overall goal is the continuing health of the land and people.

Concentrate on long-term solutions to problems instead of short-term treatment of symptoms.

Page 20: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 20

An overview of some sustainable An overview of some sustainable tools and practicestools and practices

Univ. of Idaho Extension

Page 21: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Integrated pest Integrated pest management management

(IPM)(IPM)

Biological

Cultural

MechanicalChemical

Biological pest controlBiological pest control

Biorational Biorational pesticidespesticides

Add manure or compostAdd manure or compost

Green Green manures manures and cover and cover cropscrops

MulchesMulches

Planned Planned crop rotationcrop rotation

SolarizationSolarizationPhysical barriersPhysical barriersIntegrating crops and Integrating crops and

livestocklivestock

Page 22: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 22

Organic production systemsOrganic production systems

Page 23: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 23

“An ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.”

The National Organic Standards The National Organic Standards Board defines organics as:Board defines organics as:

Page 24: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 24

Certified organic productionCertified organic production

The Organic Foods Production Act of 1990 mandated uniform organic standards

Use of the term ORGANIC is controlled, versus ‘natural’, ‘pesticide-free’, ‘free-range’ or other ‘marketing’ terms used by growers.

Growers must have an organic plan for their farm and be certified organic.

Annual inspections are mandated after certification

Page 25: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 25

http://chatham.ces.ncsu.edu

Organic crop productionOrganic crop production

Organic livestock Organic livestock productionproduction

Organic handling or Organic handling or processing operationsprocessing operations

100% 95-100% 70-95% 0-70%

Organic product labelingOrganic product labeling

Page 26: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 26

Made from milk from contented cows

Free Range

Cage Free

No Artificial Ingredients

No Detected Pesticides Residues

100% Natural

Hormone and Antibiotic Free

Grass Fed

What does a label really mean?What does a label really mean?

Page 27: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 27

Other CertificationsOther Certifications

Page 28: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 28

Don’t forget risk managementDon’t forget risk management

Introduce government risk management programs

Review types of risk and ways to prevent risks in all areas of business

Review risk management tools for producers

Page 29: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 29

Activity for Lesson 2Activity for Lesson 2Proposed Enterprise Development Sheet, see M7L2, pages 7-11 Proposed Enterprise Development Sheet, see M7L2, pages 7-11

For each of the three enterprises proposed in Lesson 1:

Determine best production method based on personal goals.

List the pros and the cons of using the production system for each enterprise.

List possibilities and steps required for third-party certifications.

Page 30: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 30

Can Can YouYou Make It Work? Make It Work?

Developed by:Developed by:Melody HefnerMelody Hefner

Susan DonaldsonSusan DonaldsonUniversity of Nevada Cooperative ExtensionUniversity of Nevada Cooperative Extension

Page 31: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 31

Lesson 3 uses case study Lesson 3 uses case study examples to:examples to:

To compare and contrast some success stories

Identify key factors that make a sustainable enterprise successful

Provide successful models for learning how to make it work

Page 32: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 32

The “What If?” gameThe “What If?” game

What if…Activity Sheet and Instructions What if…Activity Sheet and Instructions see M7L3 pages 6-7see M7L3 pages 6-7

Page 33: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 33

How have others made their How have others made their enterprises successful?enterprises successful?

USDA NRCS

Page 34: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 34

Case Study One: Case Study One: Story Hill Farm, MontanaStory Hill Farm, Montana

Page 35: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 35

Lauren and Ewell Culbertson Lauren and Ewell Culbertson

Longmont, ColoradoLongmont, Colorado

Case Study TwoCase Study Two

Page 36: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 36

Bear River Valley Beef, Bear River Valley Beef, CaliforniaCalifornia

http://bestgrassfedbeef.com/index.htm

Page 37: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 37

Looking at some case studies…Looking at some case studies…

NRCS

NRCS

NRCS

WSUFood Alliance

St. Paul Farmer’s Market

Case Study Presentation Activity Sheet Case Study Presentation Activity Sheet M7L3M7L3 page 8page 8

Page 38: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 38

Homework for M7L3Homework for M7L3 Participants analyze their own property

and/or enterprise by answering these questions:

What were your original goals?

How has your map changed?

How have your goals changed?

How has your property management changed?

What does your to-do list look like?

Page 39: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 39

Resources for InstructorsResources for Instructors

Every lesson has an extensive list of resources for both instructors and students.

Don’t forget to use as many local resource publications as possible.

Consider using relevant small farming videos or DVDs, if time allows.

Page 40: 6/15/20151 Overview of Module 7: So You Want to Make a Buck? Cinda Williams and Kevin Laughlin Cinda Williams and Kevin Laughlin July 2008 LOL Training

Livin

g

Livin

g n n

the Landthe Land

Livin

g

Livin

g n n

the Landthe Land04/18/23 40

Summary and next stepsSummary and next stepsQuick review of Module 7

Introduction to the hands-on activities

Identification of resources

Next steps for you: Review the Lesson Plans Read the notes section of slides Identify partners in your area