61700990 tvs motor company ltd main mba porject report prince dudhatra

7/27/2019 61700990 TVS MOTOR COMPANY LTD Main MBA Porject Report Prince Dudhatra

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History

TVS MOTOR COMPANY LTD is the holding company for the TVS Group of companies (TV

Sundram Iyengar and Sons Limited) was founded by T.V.Sundram Iyengar in 1911. TVS MOTOR

COMPANY LTD. is engaged in the manufacturing of almost all kinds of automotive components, two

wheelers. TVS MOTORS COMPANY LTD is mainly situated in Padi, Tamil Nadu.It is the only automotive manufacturer in India to get the prestigious DemingPrize. This prize isgiven to

organizations that have achieved distance performance improvement through the application of TQM in a

designated year.In 1980 TVS Motors rolled out TVS 50, Indias first two-seater moped. Likewise the TVS champ

and super Champ gave a reliable and sturdy two wheeler to public. These two wheelers together

redefined the category of mopeds in India. TVS later left its collaboration with Suzuki Motors Corporation

,Japan and started to manufacture its own vehicles.


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Employees: 4000 (2006)Website: http://www.tvsmotor.in/

COMPANY POLICY

TVS belives that the success of any enterprise is built on the solid

foundation of customer satisfaction. Continuous innovation and close customer

interaction have enabled TVS to stay ahead of competiton.TVS delivers total customers satisfaction by anticipation customer need

and presenting quality vehicles at right time and at the right price. The customerand his ever changing need is our continuous source of inspiration.TVS is committed to being a highly profitable, socially responsible, and leading

manufacturer of high value for money, environmentally friendly, lifetime personal

transportation products under the TVS brand, for customers predominantly in Asian

markets and to provide fulfillment and prosperity for employees, dealers and suppliers.

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http://www.tvsmotor.in/http://www.tvsmotor.in/


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ACHIVEMENTS OF THE COMPANYStar of Asia Award

Mr. Venu Srinivasan, CMD TVS Motor Company by BusinessWeek international.The Deming Prize

TVS Motor Company is the only two-wheeler company in the world

to be awarded the worlds most prestigious and coveted recognition in

Total Quality Management.Technology Award 2002

From Ministry of Science, Government of India for the successful

commercialization of indigenous technology for TVS Victor.Asian Network for Quality Award 2004

TVS Scooty Pep won the prestigious Outstanding Design Excellence

Award from Business World and National Institute of Design.Best Managed Company Award

From Business Today, one of indias leading business magazines.

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ORGANISATION CHARTCHAIRMAN & M.D

VENU SHRINIVASANDIRECTORS

GOPAL SHRINIVASANT.K.BALAJI

T.K.KANNANN.GANGAC.R.DUA

H.LAXMANANT.R.PRASAD

K.S.BAJPAIPRESIDENT

K.N.RADHAKRISHNANPRESIDENT FINANACE

S.G.MURALISECRETARY

T.S. RAJAGOPALAN

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DECLARATION

I the undersigned, Mr. BHAVYESH D. DABHI the student of T.Y.B.B.A.

ofR.P.BHALODIYA COLLEGE here by declare that this report is my own

work and has been carried out under the supervision ofMr.KULDEEP JOBANPUTRA.

I hereby also declare that this project report has not been

submitted to any other university for any other examination.

Date :- Sign.Place :- Rajkot

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( Bhavyesh D. Dabhi )

PREFACE

As the student of B.B.A., only theoretical knowledge is notenough to equip us with the necessary skills that would be required

for future managers.Theory along with practical exposure in the form of industrial

training forms a complete learning method.I, Mr. Bhavyesh D. Dabhi have taken up this project on

Marketing Research with Hero Honda at the Gondal head office.This project report aims to get a quick overview of the

advertising effectiveness as well as consumer awareness about thelatest model of Hero Honda i.e. CBZ X TREME.

Date: -Sign.

Place: - Rajkot


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ACKNOWLEDGEMENT

First of all I am heartily thankful to the Everest Auto WingsGondal, Head office of the Hero Honda for giving me this

opportunity.I should also thank Mr. Jigneshbhai For giving me all the

required information in making this project report.I should also thank Mr. Kuldeep Jobanputra for his guidance & co-

operation in making this project report. Without his guidance it was

very difficulty for me to put this project report in front of you.I should also thank my parents, friends & all those who have

helped me directly or indirectly in making this project report.And at last but not least I must thank God for giving me this

opportunity.

Date: - Sign.

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Place: - Rajkot


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CONTENT

Sr. No Particular Page No.1. Company Profile 52. Marketing Department 103. Marketing Research 154. Advertising 185. Research Methodology 226. Analytical Finding 257. Questionnaire 418. Suggestions 449. Limitation of Study 4510. Bibliography 46

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INDEXSr. No. Particular Page No.

1. History 62. Milestone 7

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HISTORY

What started out, as a joint venture Between Hero group, the worlds

largest bicycle manufacturers & the Honda Motor Company of Japan has

today become the worlds single largest two wheeler company coming intoexistence on January 19, 1984. Hero Honda Motors Ltd. gave India nothing

less than a revolution on two wheels, made even more famous by the Fill it shut it Forget campaign. Driven by the trust of over 5 million

customers, the Hero Honda product range today commands a market

share of 48% making it a veritable giant in the industry. Add to that

technological excellence, an expensive dealer network, & reliable after

sales service, & you have one of the most customer friendly companies.Customer satisfaction, a high quality product, the strength of Honda

technology & the Hero groups dynamism have helped HHML scale newfrontiers & exceed limits.

In the words of Mr. Brijmohan Lall Munjal, the chairmen &

managing director, we will continue to make every effort required forthe development of the motorcycle industry, through new

product development, technological innovation investment

in equipment & facilities & through efficient management.

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MILESTONEYear Milestone

1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan.

1984 Company incorporated.1985 First motorcycle (Model CD 100) produced. 1986 Quality circles launched.1987 Engine plant started 1,00,000 Motorcycle produced.1988 Hero Honda Family Club formed at Gurgaon 2,00,000

motorcycle produced1989 Sleek model introduced 300,000 Motorcycle produced1990 4,00,000 Motorcycle produced Pegasus Award

From Readers Digest for campaigning 'One LiterRoad'

1991 5,00,000 motorcycle produced CD 100SS model introducedMobile Service Workshop launched Economic Times-

Harvard Business School Award for Excellent Governance toHero Honda Motors Ltd. Hero Honda moved into Indias

Top 100 Companies - Ranked 871992 A school named Raman Kant Vidya Mandir inaugurated in

memory of the first Managing Director of Hero Honda Motors Limited

1993 7,50,000 Motorcycle produced, Hero Group Sponsored FiveNations Cricket Tournament

1994 Splendor model introduced 10,00,000 motorcycle producedThe Businessman of the Year award is conferred upon theChairman Mr. Brijmohan Lall - by Business India Group of

Publications1995 800 motorcycles per day production started National Award

for Outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by Presidentof India) The Analyst Award 1995 presented to Hero Honda

Motors Limited on being ranked 9th amongst the mostinvestor rewarding Companies in India

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1996 Hero Honda becomes first company to serve Army, Navy & Air Force with its 100cc motorcycles

1997 1200 motorcycles per day production started. Street modelintroduced Foundation stone of Raman Munjal Vikas Kendra

foundation stone laid by Chief Minister of Harayana Sponsored 6th Women World Cup Tournament.

Distinguished Entrepreneurship Award conferred upon theChairman Mr. Brijmohan Lall By PHD Chamber of

Commerce & industry1998 20,00,000 motorcycle produced Hero Honda Masters Golf

Championship started Business Leader of the Year conferredupon the Chairman, Mr. Brijmohan Lall by Business Baron.

1999 25,00,000 motorcycle produced. CBZ model launched.Sponsored '7th World Cup Cricket tournament' at England.

Suhana Safar - Customer Relation Programme launched. BestProductivity Award for the best performance in Automobile& Tractor Sector by National Productivity Council presented

by Vice President of India. 2000 40,00,000 motorcycle produced. Sponsored 'Stardust Hero

Honda Millennium Honors Award'. Appointed SauravGanguly & Hrithik Roshan as Brand Ambassadors. Splendor

declared World No. 1 - largest selling two-wheeler. 2001 50,00,000 bikes produced. Bike Maker of the Year by

Overdrive Magazine. Passion model introduced. Sponsored'First Indian Television Academy Award. Winner of the

Review 200 - Asia's Leading Companies Award (9th Rankamongst top 10 Indian Companies)

2002 Dawn & Ambition model introduced. Appointed VirenderSehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singhand Zaheer Khan as Brand Ambassadors. Company of the

Year for Corporate Excellence by the Economic Times.Winner of the Review 200 - Asia's Leading CompaniesAward (4th Rank amongst top 10 Indian Companies).

Sponsored 'India-England Women's Cricket Series'. BusinessLeadership Award conferred upon the Chairman, Mr.Brijmohan Lall by Madras Management Association.

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2003 Bike Maker of the Year by Overdrive Magazine. Most Respected Company in Automobile Sector by Business

World. Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian

Companies).2004 New motorcycle modelAmbition 135 introduced Hero

Honda became the world No. 1 Company for the thirdconsecutive year.

Crossed Sales of over 2 million units in a single year, aglobal record.

Splendorworlds largest selling motorcycle crossed the 5million mark.

New motorcycle modelCBZ introducedJoint technical agreement renewed.

Total sales crossed record of 10 million motorcycle.2005 Hero Honda is the world No. 1 for the 4 year in a row.

New motorcycle modelSuper Splendor introducedNew motorcycle modelCD Deluxe introduced.

New motorcycle modelGlamour introduced.New motorcycle modelAchiever introduced.

First scooter model from Hero HondaPleasureintroduced.

2006 Hero Honda is the world No. 1 for the Fifth year in a raw. 2007 Hero Honda is the world No. 1 for the Sixth year in a raw.

New motorcycle modelCBZ X-TREME introduced.New motorcycle modelSplendor NXG introduced.

New motorcycle modelKarizma introduced.New motorcycle modelHunk introduced.

New motorcycle modelPassion + introduced.

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INDEXSr. No. Particular Page No.

1. Market, Marketing, Marketing Management 112. Marketing Promotion 14

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MARKET , MARKETING & MARKETINGMANAGEMENT

MARKET:

A market may be considered as a convenient meeting Place

where buyers and sellers gather together for exchange ofGoods. Eg. A spot, cash or physical

market. Types of market

Types of market depend on many factors like(1) Selling area

- local- nationalinternational

(2) Product market- cotton3 bullion

(3) Nature of exchange dealingsspot or cash

- future or forward(4) Nature of goods sold

- consumer goods- industrial goods

(5) Periodshort term

- long term(6) Nature &magnitude of selling

- retail

wholesale

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MARKETING :

Marketing is a total system of business, an

ongoingProducts of:1. Discovering and translating consumer needs

intoProducts & services.2. Creating demand for these products and services.

3. Serving the consumer demand with the help

of Marketing channels, and then, in turn.

4. Expanding the market even in the face of keenCompetition.

Marketing is a system of integrated business activities

Designed to develop strategies and plans (marketing

mixes) to The satisfaction of customer wants of selected

market Segments or targets.

FUNCTIONS OF MARKETING(A) CONTRACTUAL

(B) MERCHANDISING

(C) PROMOTION

(D) PHYSICAL DISTRIBUTION

(E) PRICING

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MARKETING MANAGEMENT :Marketing management usually represents all managerial efforts

and functions to operate the marketing concept not only in letter

but also In spirit.Marketing Management represents an important

functional area of business management efforts for the flow ofgoods and services from the producers to the consumers.

Marketing Management has to implement marketing

strategies, programs and campaigns.

IMPORTANCE:-(1) Long run success of the firm

(2) Helps in capitalizing the market opportunities quicklyand risk can be reduced.

(3) Greater attention is given to product planning

and development.(4) More emphasis is given on research and orientation

(5) Integrated view of business opportunities

(6) The interest of enterprise and society can be harmonized

(7) Marketing information and research is an integral ofmarketing now.

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MARKETING PROMOTION

MEANING :PROMOTION STANDS FOR THE various activities, the company

undertakes to communicate and promotes its products through the

target market. it is effort the marketer to inform and persuade the

buyers to accept, resale, recommend or use of articles, service or

ideas which are being promoted.It has been defined as the co-ordinated self initiated efforts to establish

channels of information and persuasion to facilitate or foster the sale of

goods and services, or acceptance of ideas or points of view.

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INDEX

Sr. No. Particular Page No.1. Introduction 162. Process of Marketing Research 17

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INTRODUCTION

For any organization the internal analysis and the external analysis are

very much important for survival and growth in market. The internal

analysis consists of work environment, labor force, productivity, sourceof finance, etc. which can be analyzed through past records available

in organization. But apart from internal analysis, the analyses from

market environment are very much important. But such analysis of

market is not an easy task. It requires a lot of hard work and it is also a

time consuming process. But still to survive in the market, every

organization has to go through such research process.According to Philip Kotler,Marketing research is a systematic

problem analyses, model building and fact finding for the purpose ofimproved decision making and control. Marketing research is a

systematic gathering, recording, and analyzing the data aboutmarketing problems to facilitate decision making by Cundiff & Still.

According to American marketing association, the gathering,

recording, and analyses of all facts about problems related to salesof goods & services and their transfer from producer to customer.

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PROCESS OF MARKETING RESEARCH

The market research is an important element for any organization.

Information regarding the nature, size, profitability of different markets,

change in markets, various factors affecting the organization likeseconomical factors, social factors, qualitical factors etc can be studied

through marketing research only. Along with that the future plans &

policy, different decisions making are also done with the help of finding

and recommendation of marketing research. The basic process, which

is followed for marketing research, can be divided into different ten

steps. They are as follows :-1. Formation of Problems.

2. Research design & objectives.

3. Collection of data.

4. Determination of source of data.

Gathering of data.

6. Tabulation of data.

Analysis of data.

8. Interpretation of data.

9. Drawing conclusion.

10. Preparation of report & submission to top management.

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INDEX

Sr. No. Particular Page NO.

1. Introduction 192. Types Of Advertising Media 203. Objective of Study 21

INTRODUCTION35


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Advertising is one of the very important tools. It is nothing but a paid

form of non-personal presentation or promotion of ideas or goods or services

by an identify sponsor. It communicates about the product and the servicesprovided to the customer and also about the firm, which manufactures theproduct. Advertisement has well defined differently by different experts.

Few of them of are follows.Advertising is any form of non-personal presentation of ideas, goods,

and services for the purpose of forcing the consumer to purchase.- Weeler

Advertising is a paid form of non- personal presentation of ideas,

goods, and services by manufacturer or any of the channel members.- Richard Buskee.

The above definition clearly reveals the nature of advertisement. In

other terms advertise means spreading ofinformations. Three points can bemaking easy to remember what advertisement is.

1. Paid form2. Non personal presentation of goods, ideas, & services

3. Having an identify sponsor

In India, advertising is a recognize mean of sales promotion but it was

accepted very latterly in Indian business world. The delay was obvious

because of late industrialization in the country. But today India has also

emerged into an industrial country, which is quite evident from the nature.

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TYPES OF ADVERTISING MEDIAS

A. PRESS MEDIA

Newspaper

Books

Magazine

B. EXTERNAL MEDIA

Posters

Wall writing & painting

Vehicle cards

Sandwich man

Kiosk

Skywriting

Land writing

Lesser writing

Models & Sign Boards

Advertising Vehicles

C. DIRECT MEDIA

Letters

Circulars

Vouchers & letter

pads Folders

Catalogues

Broushers

Models, gifts, & samples

Dealers aid

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D. AUDIO VISUAL MEDIA

Cinema

Radio

TelevisionExhibition

Showcase

Trade fair

Window display

Show room

Other Medias

These are the above media generally a company used for anadvertisement of a product. Hero Honda is using above most of the for an

advertisement of his product. As in my research I found television,

Showcase, Posters, and Magazines is more effective than any other media.

Today newspaper advertisement is not as much effective as in earlier stage.

OBJECTIVE OF STUDY1) The basic objective of study is to find the advertisement effectiveness

ofthe model of Hero Honda i.e. CBZ X-TREME2) To know at which time of day advertise is more effective.

3) To know in which channel of T.V. is advertise more effective.4) To know the suggestions of users and non-users for making advertise

more effective.5) To know the drawbacks of advertise if any to take corrective measures.

6) To know about the rank of Hero Hondas advertising policy.7) To know the media & area where advertisement is more effective.

8) To know about the expectations of consumers about changes in advertise

of Splendor Plus.

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RESEARCH METHODOLOGYResearch Objective

The main objective of this research is to judge the effectiveness ofthe advertising of Hero Hondas latest model Passion Plus in Rajkot.

Development of Research PlanThe second stage of marketing research calls for developing the

most efficient plan for gathering the needed information. Designing

a research plan calls for the decision of the following.

1. Data Sources : The researcher can gather primary data as well assecondary data. Primary data are gathered for a specific purpose &for a specific research project while secondary data are collected by

someone another than a researcher for other than the research

purpose. As my project is prepared for specific purpose by me only, I

have used primary data for it. The primary source of my project is the

samples taken randomly from the different areas of Rajkot City.2. Research Approaches : Primary data can be collected in five

ways: observation, focus group, survey, behavioral data &experiments. Out of these five I had gone for survey. Survey

research is best suited for descriptive research to learn about

peoples knowledge, beliefs, preferences & satisfaction & to measure

these magnitudes in the general population.3. Research Instruments : Marketing researcher has a choice of

twomain research instruments in collecting primary data i.e.

Questionnaire & mechanical device. For a better option I had gone

for Questionnaires. A Questionnaires consists of a set of questionspresented to respondents for their answers. Because of its flexibility,

the Questionnaire is by far the most common instrument used to

collect primary data.4. Sampling Plan :After deciding on the research approach &

instruments, it is necessary to design a sampling plan. This plan

calls for three decisions:

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A. SAMPLING UNIT :- Who is to be surveyed? It should bedefined in a research plan the target population that will besurveyed. Once the sampling unit is determined, a sampling

frame must be developed so that everyone in the target

population has an equal or known chance of being

selected. As I had gone for random sampling, there is no

need to go for sampling unit.B. SAMPLE SIZE:- How many people to be surveyed? Large

samples give more reliable results than small samples.However, it is not necessary to sample the entire target

population or even a substantial portion to achieve reliable

results. Samples of less than 1% of the population can

often provide good reliability, given a credible sampling

procedure. So I have decided to take the sample size of100 randomly from the Rajkot city.

C. SAMPLING PROCEDURE :- How the respondents to be

chosen? To obtain a representative sample I had gone for theSimple Random Sampling in which I had collected the

information randomly the different areas of the Rajkot city.5. Contact Methods : Once the sampling plan has been

determined,it must be decided how the samples will be contacted:mail, telephone, personal or online interview. So or my research I

had selected personal interview. As personal interviewing is the

most versatile method, the interviewer can ask more questions &record additional observations about the respondents. It is more

expensive method & requires more administrative planning & is

also time consuming.

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ANALYSIS AND INTERPRETATION

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Q. 1 what is your educational qualification?

1. Under graduate2. Graduate

3. Post Graduate4. Other

3 4

2 4% 4%16%

176%

INTERPRETATION:From the sample size of 100, 76% if the people are

Under Graduate, 16% of the people are Graduate & 4%

of the people are Post Graduate & other category. This

shows the literacy ratio of our country. Most of the

people in village area are illiterate.

Q. 2 What is your occupation ?43


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1. Business2. Service

3. Profession4. Student

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4% 16%3

4%

476%

INTERPRETATION:` From the sample size of 100, 4% of the people arehaving their own business, 16% of the people are doingservice, 4% of the people are professionals & 76% of the

people are studying.

Q.3 Have you prefer to watch an advertisement ?

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1. Yes2. No

24%

196%

INTERPRETATION:From the 100 samples surveyed, 96% of the people watch the

advertisements, which is a good sign to concentrate more on

advertising, which is one of the major sales promotion tools to

create the awareness as well as to increase the sales. While only

4% of them are not interested in watching the advertisements.

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Q.4 If yes, from the following parameters which do you

prefer in an advertisement ?1. Color Combination

2. Brand Ambassador / Model3. Advertising Theme

4. Product Quality / Features5. Price

5 116% 12% 2

8%

424%

340%

INTERPRETATION:From the above chart shows that 40% of people give

first preference to advertising theme while

24%,16%,12%,8% of people give second, third,fourth, & fifth preference to price, color combination,

brand ambassador / model respectively.

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Q.5 Do you have any bike ?

1. Yes2. No

216%

184%

INTERPRETATION:The above chart shows that 84% of the people are

having two wheelers while only 16% comes in the

category of not having two wheeler.

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Q.6 Do you watch an advertisement of Hero Honda CBZ X-TREME ?

1. Yes2. No

28%

192%

INTERPRETATION:The above chart shows that 92% of the people have

watched the advertisement & 8% of the people still dont

watch the advertisement of CBZ X-TREME.

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Q.7 If yes, from the following parameters which one of the parameter you

like in an advertisement of Hero Honda CBZ X TREME?1. Color combination

2. Brand ambassador/ Model3. Advertisement theme

4. Product quality/ Features

4 124% 16%

2

20%3

40%

INTERPRETATION:From the above chart we can get idea about the

parameters that 40% of the people like the advertising

theme while 24% of the people like the product quality in

the advertisement of CBZ X-TREME. 20% & 16% of the

people like model & colour combination.

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Q.8 Do you think language is more important in any advertisement ?1. Yes2. No

224%

176%

INTERPRETATION:From the above chart we can see that 76% of the people believe that

language is more important in any advertisement while 24% ofpeople believe that language is not more important

in any advertisement.

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Q.9 From where have you heard about Hero Honda CBZ X TREME ?1. Friends & Relatives

2. Advertisement3. Demonstration

4. Show Rooms

40%

3 10% 24%

276%

INTERPRETATION:As Television is the most effective medium of advertising, we

can see that the major part of the samples surveyed i.e. 76%

have seen the advertisement of CBZ X-TREME on Television,

24% have heard about it from their friends, while no person

ever seen the demonstration of CBZ X-TREME anywhere.

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Q.10 During which time would you prefer to see anadvertisement of

Hero Honda CBZ X TREME ?1. Morning2. Evening

3. Afternoon4. Night

10% 2

32%

460% 38%

INTERPRETATION:Time is as important factor to be considered at the time

of deciding any advertisement plan. So out of the totalsamples surveyed, majority of the people i.e. 60% preferto see the advertisement of CBZ X-TREME during night

while 32% want to see the advertisement in the evening

& 8% want to see the advertisement in the afternoon andmorning follows by 0% of the sample size.

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Q.11 From the following channels in which channel would you like to

see an advertisement of Hero Honda CBZ X TREME ?1. Star Plus

2. Zee3. Sony4. Espn

5. Star Sports6. Other

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16%28%

512%

4 28%

3 12%24%

INTERPRETATION:From the above chart we can get idea about the

channel in which the consumer would like to see the

advertise of CBZ X-TREME. 28% of people would like to

see the advertise in Star plus, 24% in Sony, 16% in

Other, 12% in Star Sports & Zee, 8% in Espn.

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Q. 12 From the following parameters which parameter do you not like in

an advertisement of Hero Honda CBZ X TREME ?1. Color

2. Picture3. Language4. Theme5. Slogan

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4 8% 24%16%

38%

244%

INTERPRETATION :From given sample size 44% of people dont like the

picture while 24% dont like the colour, 16% dont like

the theme & 8% dont like the slogan and language of

the advertisement of CBZ X-TREME.

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Q.13 What should be the class of customers to whom the appeal of

an advertisement of Hero Honda CBZ X TREME ?

336%

1. Lower Class

2. Middle Class

3. Upper Class

18%

256%

INTERPRETATION :The above chart makes it clear that out of the total samples

surveyed, 56% of the people say that advertisement of the

CBZ X-TREME would be more effective if the appeal is

make to the Middle Class people. While 36% believe that

appeal should be make to the Upper Class people & Lower

Class follows by just 8%.

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Q.14 How is the over all quality of an advertisement of Hero Honda CBZ X

TREME?

1. Effective2. Not Effective

3. Some What Fair

3 144%

48%

28%

INTERPRETATION:From above chart shows that 48% of the people say that

advertisement of CBZ X-TREME is some what fair. 44%

of the people say that advertisement is effective while 8%

of the people say that advertisement is not effective.

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Q.15 Advertisement policy of Hero Honda Company is good ?1. Strongly Agree

2. Strongly Disagree3. Agree

4. Disagree5. Neither Agree Nor Disagree

5 1 24 16% 8% 0%8%

368%

INTERPRETATION:Out of the total samples surveyed, majority of the people

i.e. 68% agree that advertising policy of Hero Honda is No.

1. 8% people extremely agree this while 16% of them are

neither agree nor disagree about being the advertising

policy of Hero Honda No. 1 & 4% of them are totally

disagree about this while 0% are strongly disagree & do not

believe that advertising policy of Hero Honda is No. 1.

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MARKETING RESEARCH ONADVERTISING EFFECTIVENESS OFHERO HONDA CBZ X-TREME

1. Name:-__________________________________________________

2. Address:-____________________________________________________________________________________________________

3. Age :-( ) 18 to 20 ( ) 30 to 40( ) 21 to 30 ( ) Above 40

4. Education:-( ) Under Graduate ( ) Post Graduate

( ) Graduate ( ) Other5. Occupation : -

( ) Business ( ) Service( ) Profession ( ) Student

6. Have you prefer to watch an advertisement?( ) Yes ( ) No

7. If yes, from the following parameters which do you prefer in

advertisement?( ) Color Combination ( ) Brand Ambassador/Model

( ) Advertising Theme ( ) Product Quality/Features( ) Price

8. Do you have any bike?( ) Yes ( ) No

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9. Do you watch an advertisement of Hero Honda CBZ X-TREME?

( ) Yes ( ) No10. If yes, from the following parameters which one of the

parameter you like in an Advertisement of Hero Honda CBZX-TREME

( ) Color Combination ( ) Brand Ambassador/Model( ) Advertising Theme ( ) Product Quality/Features

11. Do you think language is more important in anyadvertisement?

( ) Very important ( ) Not important( ) Important

12. From where have you heard about Hero Honda CBZ X-TREME?

( ) Friends & Relatives ( ) Advertisement( ) Demonstration ( ) Show rooms

13. During which time would you prefer to see theadvertisement of Hero Honda CBZ X-TREME?

( ) Morning () Evening( ) Afternoon ( ) Night

14. From the following channels in which channel would youlike to see the advertisement of Hero -Honda CBZ X-

TREME?( ) Star plus ( ) Zee

( ) Sony ( ) Espn( ) Star sports ( ) other

15. From the following parameters which parameter do you notlike in the advertisement of Hero -Honda CBZ X-TREME?

( ) Color ( ) Picture ( ) Language( ) Theme ( ) Slogan

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16. What should be the class of consumers to whom theappeal of advertisement of Hero Honda CBZ X- TREME

should be made?( ) Lower class ( ) Middle class

( ) Upper class

17. How is the over all quality of advertisement of Hero HondaCBZ X-TREME?

( ) Effective ( ) Not effective( ) Some what fair

18. Advertising policy of Hero Honda Company is good.

( ) Strongly agree ( ) strongly disagree( ) Agree ( ) Disagree

( ) Neither agree nor disagree19. Suggestions:

_______________________________________________________________________________________________________________________________________________________________

______Date:

Sign: - ____________Place:

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SUGGESTIONS

The company should arrange the road shows in metro cities.

The company should give advertisement of CBZ X-TREME in all the

advertising medias.The company should show good qualities of CBZ X-TREME in

comparison of the other bikes.The company should mention the after sales services provided by

them in the advertisement of CBZ X-TREMEThey should make the advertisement by using one of the best pairs of

the bollywood.They should show in their advertisement that CBZ X-TREME is

affordable for middle class people.They should display the hoardings of CBZ X-TREME at the petrol

pumps, bus stations, railway station etc.It is shown in the advertisement of CBZ X-TREME that it gives more

mileage with less cost in comparison of the other bikes.They can also display the public reviews about the CBZ X-TREME in

the advertisement.

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LIMITATIONS

1. As this research had an educational & experimental purpose only and nothaving enough time for more research is the reason why there

were not much more samples taken.2. Due to the size of the sample we can not have the perfect idea of the

research.3. The failure of the samples taken here can also occur due to the place

from where they have been taken is the Gondal city only.

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BIBLIOGRAPHY

1. Marketing Management PHILIP KOTLER2. Principle & practice of management. L. M. PRASAD

3. www.herohonda.com

61700990 tvs motor company ltd main mba porject report prince dudhatra

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