TABLES OF CONTENTS

Introduction

Company profile

ITC Hotel Division

ITC Welcomgroup

ITC Welcomgroup – Sheraton

Hotel Sheraton Rajputana, Jaipur

Organization Structure

Marketing mix for Sheraton Rajputana

Competition Analysis

Market Analysis

Special Products

WelcomeAward

WelcomeLink

WelcomClub

Findings and Conclusion

Reference

COMPANY PROFILE

ITC was incorporated on August 24, 1910 under the name of ‘Imperial

Tobacco Company of India Limited’. The company’s ownership progressively

INDIANISED, and the name of the company was changed to I.T.C. Limited in

1974. ITC is one of India’s foremost private sector companies with a market

capitalization of nearly US $ 19 billion and a turnover of over US $ 5.1 Billion

ITC is rated among the World’s Best Big Companies, Asia’s Fab 50’ and the

World’s Most Reputable Companies by Forbes magazine, among India’s Most

Respected Companies by Business World and among India’s Most Valuable

Companies by Business Today. ITC ranks among India’s 1- Most Valuable

(Company) Brands’, in a study conducted by Brand Finance and published by

the Economic Times. ITC also ranks among Asia’s 50 best performing

companies compiled by Business Week.

ITC has a diversified presence into various businesses which include :-

FMCG : Cigarettes, food products, lifestyle retailing, greetings,

stationary, and safety match sticks and agarbatties.

HOTELS : Luxury collection, welcome hotel, Sheraton hotel, fortune

park hotel, and welcome heritage.

PAPERBOARD & PACKAGING

AGRI BUSINESS : Agri exports, E-chouplal, leaf tobacco.

IT : ITC info tech India Ltd. Wholly owned subsidiary.

GROUP COMPANIES : Surya Nepal private Ltd., International travel

house.

integrated source of quality tobaccos. Serving customers in 50 countries

across more than 70 destinations, ITC co-creates and delivers value at every

stage of the leaf tobacco value chain.

TC buys nearly 50 per cent of all cigarette tobacco types grown in India. TC’s

comprehensive and sophisticated R&D facilities cover all aspects of

cultivation, products development and processing through fundamental and

applied research. ITC’s collaboration with related Government agencies has

helped develop new varieties of tobaccos and explore new areas for tobacco

cultivation.

Species

In pursuit of new drivers of growth, ITC is aggressively exploring strategic

growth opportunities by innovatively blending and extending the Company’s

proven competencies in the procurement and processing of agricultural

products, storage, supply chain and sales management.

Agri Inputs Business

Addressing soil fertility and crop nutrition in line with the concept of Integrated

Nutrient Management that includes Organic manures and bio products.

Addressing crop protection by adherence to the principles of Integrated Pest

Management. Presently consisting of Neem based pesticides, this line further

expand to bio pesticides and natural metabolites.

Addressing the problem of storage pests with eco – friendly solution

consisting of bio – pesticides.

ITC –WELCOMGROUP

ITC welcome group consists of 3 brands – the luxury collection, Sheraton and

the welcome hotels. There are 7 luxury collection hotels, 4 Sheraton

hotels and 3 welcomhotels making a total of 14 properties under ITC

welcome group.

Among these 5-star deluxe properties, luxury collection and Sheraton has an

exclusive tie up with its global partners Starwood.

At an ITC welcomegroup hotel one will find a true reflection of the culture &

ethos of each destination with one common legacy-Warmth.

Itc – welcomgroup is headed under the chairmanship of Mr. Mr. Nakul Anand.

The ITC welcomgroup hotels business philosophy :-

Guest Experience

Guest Experience with Profits

Guests Experience with Profits, Growth & Development

ITC made its entry into the branded & packaged Food business with the

launch of the Kitchen of India_brand.

The Foods business is today represented in 4 categories in the market. These

are :

Ready To Eat Foods

Staples

Confectionery

Snacks Foods

The unwavening commitment to internationally benchmarked quality

standards enabled ITC to rapidly gain market standing in all its 6 brands :

1. Kitchens of India

2. Aashirvaad

3. Sun feast

4. mint-o

5. Candy man

6. Bingo!

ITC’s Personal Care portfolio under the ‘Essenza Di Wills’, ‘Fiama Di Wills’,

‘Vivel Di wills’, ‘Vivel UltraPro, ‘Vivel’ and ‘Superia’, brands has received

encouraging consumer response and is being progressively extended

nationally. ITC’s state-of-the-art manufacturing facility meets stringent

requirements of hygience and benchmarked manufacturing practices.

Contemporary technology and

FiamaOF WILLS

PRODUCTS AND BRANDS

Cigarette

ITC is the market leader in cigarettes in India. With its wide range of

invaluable brands, it has a leadership position in every segment of the market.

It’s highly popular portfolio of brands includes Insignia, India Kings, Classic,

Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and

Flake. ITC’s pursuit of international competitiveness is reflected in its

initiatives n the overseas markets. In the extremely competitive US market,

ITC offers high quality, value-priced cigarettes and Roll-your-own solution. In

West Asia, ITC has become a key player in the GCC markets through growing

volumes of its brands. ITC’s Cigarettes business has been winning numerous

awards for its quality, environmental management systems and product

excellence such as

‘Best Manufacturer of Cigarettes’ for the year 2008 & 2007 and Best Exporter

of Cigarettes for 2008 by the Tobacco Board based on previous three years’

performance.

Tobacco

ITC pioneered the cultivation and development of Leaf Tobaccos in India. ITC

is the largest buyer, processor and exporter of leaf tobaccos in India-creating

a global benchmark as the single largest the latest manufacturing processes

have combined to produce distinctly superior products which rank high on

quality and consumer appeal.

Vivel Superia ON WILLS

ITC’s stationery Brands are marked as “Classmate” and “Paperkraft”, with

Classmate addressing the needs of students and Paperkraft targeted towards

college students and executive. Classmate – India’s truly largest National

brand, reaching 65,000 outlets across the country, has over 300 variants in its

range with comprises notebooks, long books, practical books, drawing books,

scrap books, reminder pads etc. The Paperkraft range consists of premium

stationery with a wide variety for executive to choose from. The assortment

consists of notepads & multi subject notebooks in hard, soft covers & multiple

binding formats including spirals, wiros etc.

HOTEL SHERATON RAJPUTANA, JAIPUR

Hotel Sheraton Rajputana built on a 7 acres slandscape; the hotel is designed

on the lines of a royal haveli. Its lobby is fashioned after the Jaigarh Fort & the

hotel itself is richly detailed with beautiful balconies, high canopies & tinkling

waterfalls that blend seamlessly with each other. It is a fitting ribute to the

glorious heritage & romance of Rajasthan. A 218-rooms hotel is a unique

blend of lavish luxury & crisp efficiency. The hotel started in functioning on

1 October 1992.

The hotel has the largest room inventory and the largest banqueting facility in

the city. The hotel is located in the city centre, has international booking

facilities, standardized services and international safety standards. In totality

the hotel offers a magnificent experience.

The organization has a hierarchial structure. The general manager being on

the top. Followed by various functional departments headed by the

department manager and then followed by line managers and so on.

The philosophy of the hotel is :

Guest experience

Guest experience with profit.

Guest experience with profit, growth and development.

Salient features :

Largest room inventory in city with 218 rooms.

Located at the heart of the city.

Biggest lobby in town.

Exclusive executive club lounge.

Restaurants, where the Jaipur dines : Chandra Vanshi Pavilion,

Jalmahal, & Peshawari.

Sheeshmahal and Jharokha bars.

Swimming pools, shopping arcade, SPA and Beauty parlour.

The biggest pillar less banquet hall “Suryavanshi Mahal” in the town.

THE ORGANIZATIONAL STRUCTURE

Sales & Marketing

Mr. Suresh Memon

HOMANRESOURCE

Mr. B. S. Khatri

FINANCE

Mr. Pankaj Gosain

HOUSE KEEPING

Ms. Veena Nathaniel

Loss Prevention

Col. R.K. Agnihotri

ENGINEERINGMr.

Devender Choudhary

FRONT OFFICE

Mr. Ravinder Sharma

F&B

Mr. RachitRoshyan

EXECUTIVECHIEF

Chef. Rakesh

Ghai

GENERAL MANAGER

Mr. Sunil Gupta

SIX SIGMA

Mr KapilGoel

INTRODUCTION

Marketing is a very crucial business activity that has to be carried out on a

daily basis if any business organization is to fight competition successfully and

stay in business. This covers all types of business dealing in any services /

products.

Hotel is one of the business sectors in the world and it is growing rapidly

today so that is why there is a need for the hotel organization to market their

services / products effectively in order to attract as many customers as

possible.

The project is carried out to understand the market strategies of Sheraton

Rajputana in the form of “SPECIAL PRODUCTS” to increase penetration in

the market and to get higher share compared to its competitors. The prime

objective was the in-depth understanding of the sales and marketing function

of the hotel.

A deep study of the company, the hotel division of the company, various

brands, the hotel, the competition and the market analysis was done. Internal

analysis, competition analysis and market analysis was conducted for the

same.

The project was primarily linked to the ‘SPECIAL PRODUCTS’ it includes

welcome link, welcome award and welcome club. The benefits of these

loyalty programmes, the reason behind these programmes and finds out why

it is necessary and how it is beneficial for Sheraton Rajputana.

The data in the report is generated from the analysis of the secondary data

available in the organization, experience survey where experts and managers

in the field where interviewed to gain additional knowledge. The rest of its was

obtained from a few internet sites and from my experience working in the

organization.

MARKETING MIX FOR SHERATON RAJPUTANA

HOTEL

(7 P’S OF SERVICES MARKETING)

(1) Products :

The products has two parts : - the core product, which central problem-solving

benefit that customer seek. The other part is the supplementary services

which augment the product. These services facilitate the use of the core

product and also enhance its value and appeal. These services also pay a

role in differentiating and positioning the core products. Increasing the level of

performance adds value to the core products.

Core products includes the rooms and the food and beverage outlets. And

supplementary services include things like swimming pool, laundry, recreation

activities, shopping arcade etc.

Sheraton Rajputana has the largest inventory in tow with 218 rooms which are

divided into following categories.

Rooms Category Number Rack Rate

Presidential Suite 01 80,000

Thikana Suites 16 30,000

Rajputana Royal 46 20,000

Rajputana Chambers 55 18,000

Executive Club 100 14,500

(2) PRICE :

Pricing is a very complex issue and so special attention is given and is done

very comprehensively.

The Hotel releases price guidelines applicable for every three month which

shows the rack rates, the bar rates and the corporate rate. These price

guidelines help in estimating the lowest prices which could be charged and

also to homogenize the prices over a standard bench.

The price guidelines play a very significant role in determining the association

the client with the hotel. Different types of price guidelines are followed by the

hotel as per the circumstances. The price guidelines vary on the basis of the

followings :-

Contract with the Hotel

Whether any kind of plan is undertaken by the client like ETVP or CVGR.

(Discussed later)

Packages

Under the package scheme the client is given a discount on the stay in the

hotel.

Long Stays

When a guests wishes to stay for a long period then also he is entitled to a

different price which is lower than the rack rate.

Season

The season also determines the price being charged form the client.

(3) PLACE :-

Place represents the location where a product can be purchased. It is often

referred to as the distribution channel. And also to location and accessibility.

The hotel is located 14 kilometers from the City Airport, ½ a kilometer from

City Center, ½ a kilometer from City Railway Station.

Being in the city centre, the location of the hotel is an advantage to the hotel.

The hotel is the place where the product could be used. Place also includes

all those mediums where the product could be purchased.

Examples could be travel agents, hotel’s reservations department, various

websites including the ITC’s website and the Starwood’s website. There is

also a national toll free number which could be used for making the bookings.

(4) PROMOTION :

Various promotional tools are used by the hotel to stimulate the decision

making of bookers, users etc and boost demand. These techniques are

designed to target people at each level in an organization.

(5) PEOPLE :-

The role of employees is very crucial and prominent. In particular the front-

end employees carry out a very crucial role in the satisfaction of the

customers.

In the hotel there are serious of are series of customer-employee encourters.

The quality of service management depends largely on the performance of a

number of employees. The employee behaviour can make the service either a

memorable or a boring experience for the guests.

Employees are the channels of both the service delivery and the service

promotion. Therefore, the control of service delivery effectively means control

of the employee performance on the job.

Therefore, the role of the employee needs to be fully scrutinized to ensure

high quality delivery.

Keeping this in mind the hotel has laid down platinum guidelines to be

followed by each employee. These guidelines are :-

Platinum Guidelines :-

I commit to know, own and practice the organizational moto “A WOW

at every Moment of Truth.

I believe that the first 30 seconds count and will use this opportunity to

create a favourable impression on the guest.

I will wear the “welcomlook” at all times.

I will always offer a warm greeting and address the guest by name

whenever possible.

I will wear a genuine smile while engaged with the guest.

I will escort the guest whenever approached for directions.

For those of us who are not in guest contact it is our job to help those

who are.

We all at ITC will practice getting in RIGHT-telephone etiquette.

I will anticipate all guests’ needs and run that extra mile to ensure

guest commitment.

I will extend a warm good-bye and find farewell to our guests to ensure

repeat visits.

These guidelines are supposed to be followed by the employees sincerely

and with pride, dignity and integrity.

(6) PHYSICAL EVIDENCE :-

The physical evidence of a service comes in different forms. These include

the physical aspect of the location of the service delivery such as the design,

aesthetics and functionality of the place.

The air flow, decor, temperature, etc. create the right atmosphere for service

delivery. The equipments add to the speed. The dress, uniform, appearance

and facial expression of the frontline employees form a crucial part of this

physical evidence. The stationery, the warranties, etc. the elements of

documentation, which serve to confirm the impression about the service

quality.

The hotel is designed in the lines of a royal haveli. It is a blend of lavish luxury

and crisp efficiency. It lobby is fashioned after the Jaigarh Fort & the hotel

itself is richly detailed with beautiful balconies, high canopies & tinkling

waterfalls that blend seamlessly with each other. The uniform of all the

employees is given a Rajasthani theme.

Both the tangible and the intangible aspects are bundled together to give the

guest a total experience.

(7) PROCESS :-

Procedure, mechanisms and the flow off activities by which service are

consumed are an essential element of the marketing strategy.

To ensure that defects are minimized, the organization has implemented six

sigma. In fact ITC was the pioneer in the hotel industry to implement the

system six sigma. Six sigma seeks to identify and remove the causes of

defects and errors in the business processes. It uses a set of quality

management methods, including statistical methods, and creates a special

infrastructure of people within the organization who are experts in these

methods. Each six sigma project carried out within the organization follows a

defined sequence of steps and has quantified financial targets (cost reduction

or profit increase)

Five Porter Model

of

Sheraton

Rajputana

Hotel

Introduction of Five Porter’s Model

Porter’s five forces analysis is a framework for the industry analysis and

business strategy development by Michael E. Porter of Harvard Business

School in 1979. It uses concepts developed in Industrial Organization (IO)

economics to derive five forces which determine the competitive intensity and

therefore attractiveness of a market. Attractiveness in this context refers to the

overall industry profitability. An “unattractive” industry is one where the

combination of forces acts to drive down overall profitability. A very

unattractive industry would be one approaching “pure competition”.

Porter’s five forces include three forces from ‘horizontal’ competition : threat of

substitute products, the threat of established rivals, and the threat of new

entrants; and tow forces from ‘vertical’ competition : the bargaining power of

suppliers, bargaining power of customers.

The threat of substitute products - The existence of close substitute

products increases the propensity of customers to switch to alternatives in

response to price increase (high elasticity of demand).

Buyers propensity to substitute

Relative price performance of substitutes

Buyer switching costs.

Perceived level of product differentiation.

The threat of the entry of new competitors - Profitable markets that yield

high returns will draw firms. This results in many new entrants, which will

effectively decrease profitability. Unless the entry of new firms can be blocked

by incumbents, the profit rate will fall towards a competitive level (perfect

competition)

The existence of barriers to entry (patents, rights, etc.)

Brand equity.

Switching cost or sunk costs.

Capital requirements

Access to distribution

Absolute cost advantage

Expected retaliation by incumbents

Government policies.

The intensity of competitive rivalry - For most industries, this is the major

determinant of the competitiveness of the industry. Sometimes rivals compete

aggressively and sometimes rivals compete in non-price dimensions such as

innovation, marketing, etc.

Number of competitors

Rate of industry growth

Intermittent industry overcapacity

Exist barriers

Diversity of competitors

Informational complexity

Fixed cost allocation per value added

Level of advertising expense

Economies of scale

Sustainable competitive advantage through improvisation.

The bargaining power of customers – Also described as the market of

outputs. The ability of customers to put the firm under pressure and it also

affects the customer’s sensitivity to price changes.

Buyer concentration to firm concentration ration.

Degree of dependency upon existing channels of distribution

Bargaining leverage, particularly in industries with high fixed costs.

Buyer volume

Buyer switching costs relative to firm switching cost

Buyer information availability.

Ability to backward integrate

Availability of existing substitute products.

Buyer price sensitivity

Differential advantage (uniqueness) of industry products.

The bargaining power of suppliers – Also described as market of inputs.

Suppliers of raw materials, components, labor and services (such as

expertise) to the firm can be a source of power over the firm. Suppliers may

refuse to work with the firm or e.g. charge excessively high prices for unqiue

resources.

Supplier switching costs relative to firm switching costs.

Degree of differentiation of inputs

Presence of substitute inputs

Suppler concentration to firm concentration ration.

Employee solidarity (e.g. labor unions)

Threat of forward integration by suppliers relative to the threat of

backward integration by firms

Cost of inputs relative to selling price of the product.

Bargaining Power of Suppliers

Threat of substitute Products

Threat of New

Entrants

Bargaining Power of

Customers

Competitive Rivalry

within an industry

Porter’s Five Force Analysis of Sheraton Rajputana

Porter’s Five Forces Analysis

Potential EntrantsGlobal hotel group entry

THREAT : MODERATE

Suppliers Many

available suppliers

THREAT : LOW

Industry Competitors Taj Group of

hotels Oberoi Groups

THREAT : LOW

Buyers Global tourists Medical tourists

Industrialist people

THREAT : MODERATE

Customer Need Good

Hospitality Hygiene food

and environment

Substitutes Small lodges Middle class

hotels Palace in

wheelsTHREAT : HIGH

(because of new class, Overall Threat

Level

MODERATE

BCG Matrix

of

ITC

The BCG Matrix methods is based on the product life cycle theory that can be

used to determine what priorities should be given in the product portfolio o a

business unit. To ensure long term value creation, a company should have a

portfolio of product that contains both high growth product in need of cash and

inputs and low-growth products that generate a lot of cash. It has two

dimensions market share and market growth. The basic idea behind it is that

the bigger the market share a product has or the faster the products marker

grows the better it is for the company.

Placing products in the BCG matrix results in four categories in a portfolio of

company.

1. Share (= high growth, high market share)

Use large amount of cash and are leaders in the business so

that they should generate large amount of cash.

Frequently roughly in balance on net cash flow.

2. Cash cows (= low growth, high market share)

Profit and cash generated should be high, and because of the

low growth, investments needed should be low, keep profits

high.

Foundation of a company.

3. Dogs (= low growth, low market share)

Avoid and minimize the number of dogs in a company.

Beware of expensive ‘turn around plans.’

Deliver cash, otherwise liquidate.

4. Question Marks (= high growth, low market share)

Have the worst cash characteristics of all, because high

demands and low returns due to low market share.

If nothing is done to change the market share, question marks

will simply absorb great amounts of cash and later, as the

growth stops, a dog.

Either invest heavily or sell off or invest nothing and generate

whatever cash it can. Increase market share or deliver cash.

The BCG Matrix method can help understand a frequently made strategy

Mistake : having a one-size-fits-approach to strategy, such as a generic

growth target (9 per cent per year) or a generic return on capital of say 9.5%

for an entire corporation.

In such a scenario :

A. Cash cow Business Units will beat their profit target easily; Their

management has an easy job and are often praised anyhow. Even

worse, they are often allowed to reinvest substantial cash amounts in

their businesses which are mature and not growing anymore.

B. Dogs Business Units fight an impossible battle and, even worse,

investments are made now and then in hopeless attempts to ‘turn the

business around’.

C. As a result (all) Question Marks and Stars Business Units get mediocre

size investment funds. In this way they are unable to ever become

cash cows. These inadequate invested sums of money are a waste of

money. Either these SBUs should receive enough investment funds to

enable them to achieve a real market dominance and become a cash

cow (or star), or otherwise companies are advised to disinvest and try

to get whatever possible cash out of the question marks that were not

selected.

Some limitations of the Boston Consulting Group Matrix include :

High market share is not the only success factor.

Market growth is not the only indicator for attractiveness of a Market.

ITC Ltd. on BCG Matrix (Conclusion)

Star

Agri Business

Hotels

Paperboard &

Packaging

Question Mark

FMCG-Foods

Cash Cow

FMCG-Cigarettes

Dog

ITC Infotech

MARKET SHARE

GROWTH

MARKET ANALYSIS

Market analysis is as important as the competition analysis. To design the

strategies to find out both opportunities and threats to the hotel in the

competitive market place, including the presence of generic competition, and

competition from substitutes, it is important to know the market-the trends,

location, composition etc.

It is important to define and analyse various revenue generating segments in

the market. It is needed to gain a better understanding of not only the

customer needs and preferences within each of the different segments but

also how each segment perceives competition.

The total revenue to the hotel comes from the following :-

Room revenue

Food revenue

Beverage revenue

Others (business centre, shopping arcade, health club, etc.)

The following report shows in percentage the contribution of each of the

above in the total revenue. It is observed that over the year the contribution of

portions has remained constant.

The budget also reflect a similar picture. This shows the accuracy and health

of budgeting decisions.

The report shows the % figures of past three years and also % budgeted

figures of this year.

FULLY YEAR CONTRIBUTION

07-08 08-09 09-10 BUDGET10-11

ROOM REVENUE

64% 64% 65% 65%

FOOD REVENUE

26% 26% 25% 25%

BEVERAGE REVENUE

7% 6% 6% 6%

OTHER INC 3% 4% 4% 3%

TOTAL 100% 100% 100% 100%

*(Due to confidentiality issues, figures in rupees cannot be published)

MARKET SEGMENTATION

A market segment is composed of a group of buyers who share common

characteristics, needs, purchasing behavior, or consumption patterns.

Effective segmentation should group buyers into segments in ways that result

in as much similarly as possible on the relevant characteristics within each

segment but dissimilarity on those same characteristics between segments.

The hotel has done the market segmentation in the following manner.

On the basis of volume of business market is divided into two segments :-

Bulk segment & Transient segment

Bulk consists of the GIT, Conference and Packages

Transient consists of FFIT, DFIT, CVGR and Crew Layover.

According to the nature of the contract the market is divided into two :-

Contracted segment & Non-Contracted segment

Contracted business consists of GIT, CVGR, CONF.

Non-contracted consists of DFIT, FFIT, Packages

GIT-GROUP INDEPENDENT TRAVELLER

These include the people who are traveling in-group and can be of Indian as

well as of foreign origin.

FFIT – FOREIGN FREQUENT INDEPENDENT TRAVELLER

These generally include the travelers who are of foreign origin and are

traveling on their own and are of the foreign Origin.

DFIT – DOMESTIC FREQUENT INDEPENDENT TRAVELLER

These are the people who are the native and are of Indian origin and are

traveling independently in the country.

CONF - CONFERENCE

These are the different groups, which held their conference, marriages,

parties, etc. in the hotel. These play a significant contribution in the hotel

revenue.

CVGR – COMPANY VALUE GUARANTEED RATE

These are the price guidelines given to the companies for their continuous

association with the hotel. These prices are different from the rack rates and

are applicable for a year.

PKG – PACKAGE

These are the stay packages designed for the travelers keeping in view their

comfort and affordability. These packages are meant to attract the individual

travelers with the special discount and offers.

CREW / LAYOVER

These are the crew members either of an airline company or any other unit,

which is in contract with the hotel for its stay for a particular period. Also the

layover of some units is boarded by the hotel, like the passengers of a

cancelled flight.

A yearly study of the revenue generated by the different segments of the hotel

is executed. This helps in understanding the importance and supremacy of

one section over the other. Thus effective strategies could be formulated for

the specific segment from the study.

The following page show a sample segment report. This report shows the

revenue generate by each segment in the previous year and the current year.

On the basis of this data growth over the same period last year is calculated.

This helps to know about the de-growing segments and those showing

positive growth. Strategies could be formulated accordingly. Measures could

be taken to resolve the problems leading to de-growth in a particular segment.

WELCOME LINK

Welcomelink, India’s most popular lifestyle rewards programme, designed

exclusively to recognize and reward our business partners who channelise

bookings into ITC-Welcomgroup Hotels.

As a WelcomLink Member, we can earn points for every materialized room

night we book at participating hotels. These points can be redeemed for an

array of exciting rewards… from luxury getaways & fine dining to travel

privileges, home furnishing, lifestyle apparel and much more, our choice is

limitless…

REWARDS

REWARD- PARTNERS

As a WelcomeLink member, we have access to the choicest of rewards,

designed to compliment our lifestyle. The Points we earn in our journey of

being a WelcomLink member can be redeemed for :

Hospitality Par Excellence

ITC-Welcomgroup Great Experience certificates

Unique Heritage Experience Certificates

Fortune Holiday Certificates

ITC-Welcomgroup Gift Vouchers

Apparel

Wills Lifestyle Gift Vouchers.

John Players Gift Vouchers

Miss Players Gift Vouchers

Travel Privileges

Travel House Gift Vouchers

Merchandise

Citibank Diners Club Gift Vouchers

Sodexho Pass Gift Vouchers

Lifestyle Gift Vouchers

Da Milano Gift Vouchers

Crossword bookstore Gift Vouchers.

So go ahead, utilize the privileges of your WelcomLink membership and bring

home the rewards !

MISS PLAYERS

Lifestyle DA MILANO

WLS

CROSS WORLD JOHN PLAYERS

BENEFITS

As a WelcomeLink Member, we can earn points for every materialized room

night we book at participating hotels. This programme is basically designed

for the bookers.

Suppose a person work in an organization and he giving a lot of booking from

his/her company for their guest whether it’s for corporate purpose or for

personal use, we enroll that person as a welcome link member and given that

person special privileges. In this programme it’s not necessary that welcome

link member materalized the room night. As we know this programme is for

booker so if a person give us booking and he is a welcome link member he

can earn points on the room night which is materialized by his guest.

The most important thing about this programme is that it is FREE OF COST.

The member couldn’t pay anything to become a part of this programme. A

person can redeemed these points in the form of gift voucher and special

privileges. The welcome link member get the special preference for every

thing.

It is also beneficial for Sheraton Rajputana to get maximum business as

compare to their competitors. Because if one gets the lot of privileges from the

hotel and special offer so every one wants to come to Sheraton because they

become loyal to the hotel now. By using this type of strategies hotel gest the

maximum business.

This figure show that there is an increase in room revenue which is

generated from the special offers around 24% and 52% respectively.

Welcome Club

An image building package in which all-top decision makers of companies

(CEOs, MDs, Owners etc.) are invited by the MD of ITC Hotels to join.

The color of the card is gold with a red lining & a welcomclub kit is given top

the member, which entitled him/her a one time suite upgrade certificate.

The WelcomClub Kit

A Welcomclub Card, letter of renewal, personal data from, upgrades

certificates, business reply envelope & a personal rate card.

A Gift which is a book by Pratibha Karan – A Princely legacy

Hyderabadi Cuisine”.

Entitles and Privilege

No refusal if booking is received prior to 48 hrs on sold out days.

Late Check out till 1800 hrs

Single / Double rate same

A bottle of white/red wine

Fruit platter

Cookies / Cheese straws / Chocolate drops

Flower arrangements

W/C Flag on writing table

Dressing gown / Slippers

Newspapers – English daily, Financial etc.

Limousine pick up

Welcomeclub Rates :

Room Category Sheraton

Towers

ITC One Suites

W Club Rates INR 7500 INR 9500 30% DISC

Welcome club programme in designed for the key person like Directors,

Chairman, and General Manager of the Company. The members will become

always by the invitation from the Chairman of the hotel. For a welcome club

member hotel give them preference in every thing and 24 hrs booking

confirm.

To become a welcome club member it is necessary that person has 500-600

crore turnover in his/her company. But in jaipur there is no such big company

that’s why in jaipur there is no welcome club member

Executive Travel Value Plan

Concept

ETVP has been designed to address the functional needs of saving and

convenience of an organization.

WHO IS OUR TARGET AUDIENCE ?

Companies having multi-destination transient corporate travel.

Companies having sound financial background.

Etvp Schemes

1. Etvp Float fund scheme

Enrolled level at Rs. 2 Lakhs and replenishment at Rs. 1 Lakh.

Personalized card issued in the name of the executive.

ETVP Cards acts as both charge and identity cards.

No restriction on the number of cards to be issued.

2. Etvp fixed deposit scheme

Enrollment level at Rs. 2 Lakhs which remains as Fixed Deposit

CHQ.

Cards issued in the name of the Company.

All payments to be made directly ands no credit facility to be

extended on the cards.

No restriction on the number of cards to be issued.

2. Etvp coupon scheme

Enrollment level at Rs. 50000/-

Aimed at small companies / entrepreneurs.

Companies issued ETVP Coupons in denominations of Rs. 250,

Rs. 500, Rs. 1000

Coupons can be used for any services of ITC – Welcomgroup.

Etvp benefits

Upto 40% Discount on published room rate.

30% Discount on all Suites.

OTHER DIVISIONS :

Eva Rooms :

In keeping with the times an entire set of rooms – The Eva Rooms – have

been dedicated to the lady traveler. The security, service and amenities have

been carefully put together keeping the single lady traveler in mind.

SPG – Starwood Preferred Guests :

There is a whole floor dedicated to the Starwood preferred guest.

Non smoking rooms :

Non smoking rooms are also available on request.

Privileges include :

Complimentary Breakfast, Technologically upgraded rooms, Club Hour, Valet

Service, etc.