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Featuring; Joe Gilmore Tauba Auerbach Jerome Saint-Loubert Bié Yann Sérandour Rafaela Drazic (boarders) Keith Robertson Brian O’Doherty Jack W. Stauffacher David Batchelor SayWhat-Studio APFEL Studio Spin Studio Nicolas Chardon Rejane Dal Bello Oliver Foulon Research and Development Transcending to Outer Space Curating the relationship between graphic and spatial design. Design Museum 30.12 _ 12.09.34 Design Museum 30.12 - 12.09.34 Transcending to Outer Space Curating the Relationship Between Graphic and Spatial Design. Spaces; Exhibition Program Introduction _ What is space? is it the platform in which we communicate, is it simply the absence of content. How can it be that something so simple and percieved as empty can have so much control in a piece of design. A concious use and more considered use of space in graphic design came about in the modernist era. Whereby design was seeking clarity and effective forms of communication in its simplist form with it came a minimalist look, design seeked to only use the content which is relevant with no decorative elements. The exhibition explores the meaning of space within Graphic Design, Looking at how design relates to space not just in terms of scale but also the space surrounding content in a piece of design, the show also looks at the exhibition space and the relationship it has with graphic design. Not only with the exhibition of work but the way graphic design gives an exhibition/gallery a designed identity. And how that represents a gallery of space and almost the content within it. The show will feature a range of different designers and designs which explore space and its suggnificance and meaning. The show also has various guest speaker who will talk at different points while the exhibition is on. History _ The idea of exhibiting emptiness is a recurring notion in the history of art over the past fifty or so years, almost to the point of becoming a cliché in the practice of contemporary art. Since the exhibition by Yves Klein – “The Specialization of Sensibility in the Raw Material State of Stabilized Pictorial Sensibility” in Paris in 1958, totally empty exhibitions have been the statement of different conceptions of vacuums. In art white space has been used in different unique ways, each of which has its own interpretation, as influenced by the artist. In this analysis it will be clear to see how whiteness is defined conceptually through art, in a social context and the connotations it has on an audience. In the context of current graphic design practice white space is increasingly used as a vehicle to effectively communicate a message to an audience and in my view influences the ultimate control in a piece of design as well as implying a statement of aspiration. Transcending to Outer Space Curating the relationship between graphic and spatial design. Design Museum 30.12 - 12.09.34 Talks & Events _ Activities for Families Sunday 10th April 2012, 2pm - 4.30pm Sunday 1st May 2012, 2pm - 4.30pm Boarers and outer space Kids £4.50. (aged 5-14) T: 020 7940 8783 E: [email protected] Spatial Design, design a cube. interior, exteririor. Bring the whole family along to the design museum for an exciting day of activities and fun workshops, gallery tours, games and competitions. Family day activities are free with museum entry. _ Poster Competeition Children ages 6 - 11 Would you like to design like some of the designer exhibiting at the exhibition? We want kids to have a go at designing a poster which promotes the exhibition . - Use of maximum of 3 colours. - Poster can be up to A3 format. - Use a maximum of 2 images on your poster. The deadline for the competition is Monday 10th June. Don’t forget to put your name, age and address on the back of the poster. Then sent it to Sarah Sheerman-Chase, Design Museum, Shad Thames, London SE1 2YD Curating - The Gallery Space / Spatialfields The Gallery offers a vast range In this opportunity to examine the relationship between graphic and spatial design, The Content has been carefully selected by Elliot McKellar in order to show from a range of different contexts to help in the understaning and suggnificance of a spatial awareness in graphic design. The show is educational as well as visually pleaseing, The work features shows the process in some of the work that is being showcased so you can get a good understanding of how the final products look the way they do. SPACES

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The deadline for the competition is Monday 10th June. Don’t forget to put your name, age and address on the back of the poster. Then sent it to Sarah Sheerman-Chase, Design Museum, Shad Thames, London SE1 2YD The show will feature a range of different designers and designs which explore space and its suggnificance and meaning. The show also has various guest speaker who will talk at different points while the exhibition is on. Curating the Relationship Between Graphic and Spatial Design. _ _

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Page 1: Document6

Featuring; Joe Gilmore Tauba Auerbach Jerome Saint-Loubert Bié Yann Sérandour Rafaela Drazic (boarders) Keith Robertson Brian O’Doherty Jack W. Stauffacher David Batchelor SayWhat-Studio APFEL Studio Spin Studio Nicolas Chardon Rejane Dal Bello Oliver Foulon Research and Development

Transcending to Outer Space Curating the relationship between graphic and spatial design.

Design Museum 30.12 _ 12.09.34

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Introduction _ What is space? is it the platform in which we communicate, is it simply the absence of content. How can it be that something so simple and percieved as empty can have so much control in a piece of design. A concious use and more considered use of space in graphic design came about in the modernist era. Whereby design was seeking clarity and effective forms of communication in its simplist form with it came a minimalist look, design seeked to only use the content which is relevant with no decorative elements. The exhibition explores the meaning of space within Graphic Design, Looking at how design relates to space not just in terms of scale but also the space surrounding content in a piece of design, the show also looks at the exhibition space and the relationship it has with graphic design. Not only with the exhibition of work but the way graphic design gives an exhibition/gallery a designed identity. And how that represents a gallery of space and almost the content within it. The show will feature a range of different designers and designs which explore space and its suggnificance and meaning. The show also has various guest speaker who will talk at different points while the exhibition is on.

History _ The idea of exhibiting emptiness is a recurring notion in the history of art over the past fifty or so years, almost to the point of becoming a cliché in the practice of contemporary art. Since the exhibition by Yves Klein – “The Specialization of Sensibility in the Raw Material State of Stabilized Pictorial Sensibility” in Paris in 1958, totally empty exhibitions have been the statement of different conceptions of vacuums. In art white space has been used in different unique ways, each of which has its own interpretation, as influenced by the artist. In this analysis it will be clear to see how whiteness is defined conceptually through art, in a social context and the connotations it has on an audience. In the context of current graphic design practice white space is increasingly used as a vehicle to effectively communicate a message to an audience and in my view influences the ultimate control in a piece of design as well as implying a statement of aspiration.

Transcending to Outer Space Curating the relationship between graphic and spatial design.

Design Museum 30.12 - 12.09.34

Talks & Events _ Activities for Families Sunday 10th April 2012, 2pm - 4.30pm Sunday 1st May 2012, 2pm - 4.30pm Boarers and outer space Kids £4.50. (aged 5-14)

T: 020 7940 8783 E: [email protected] Spatial Design, design a cube. interior, exteririor. Bring the whole family along to the design museum for an exciting day of activities and fun workshops, gallery tours, games and competitions. Family day activities are free with museum entry. _ Poster Competeition Children ages 6 - 11 Would you like to design like some of the designer exhibiting at the exhibition? We want kids to have a go at designing a poster which promotes the exhibition . - Use of maximum of 3 colours. - Poster can be up to A3 format. - Use a maximum of 2 images on your poster. The deadline for the competition is Monday 10th June. Don’t forget to put your name, age and address on the back of the poster. Then sent it to Sarah Sheerman-Chase, Design Museum, Shad Thames, London SE1 2YD

Curating - The Gallery Space / Spatialfields The Gallery offers a vast range In this opportunity to examine the relationship between graphic and spatial design,

The Content has been carefully selected by Elliot McKellar in order to show from a range of different contexts to help in the understaning and suggnificance of a spatial awareness in graphic design. The show is educational as well as visually pleaseing, The work features shows the process in some of the work that is being showcased so you can get a good understanding of how the final products look the way they do.

SPACES

Page 2: Document6

Featuring; Joe Gilmore Tauba Auerbach Jerome Saint-Lou Bié Yann Sérandour Rafaela Drazic Keith Robertson Brian O’Doherty Jack W. Stauffacher David Batchelor SayWhat-Studio APFEL Studio Spin Studio Nicolas Chardon Rejane Dal Bello Oliver Foulon Research/Development

Transcending to Outer Space Curating the relationship between graphic and spatial design.S

A

E

C

P

SIn association with the Design Museum,

London. For more info on the show visit;

www.designmuseum.org

www.spaces.exhibition.co.uk

Design Museum 30.12 _ 12.09.34

Spaces; Exhibition.