6b iab-chile social networks
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FredCavazza.net
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FredCavazza.net
Did you say ‘social’?
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FredCavazza.net
Everybody as something to say
You cannot hide anymore
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FredCavazza.net
Meet the long LONG tail
People is the medium
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FredCavazza.net
Social media landscape
Social
mediaSocial
Networks
Micro-
publicationLifecast
Virtual
Worlds
MOG
Publication
platforms
Sharing
platforms
Facebook is just one of them
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FredCavazza.net
About Social
Networks
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FredCavazza.net
Key characteristics of Social Networks
•Profiles
•Friends
•Groups
Every service can be socialized
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FredCavazza.net
Social Networks Hype Cycle
Visibility
TimeTechnology
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
The wheel keeps turning
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FredCavazza.net
Brands and Social Networks
Every brand can play in the social field
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FredCavazza.net
Social Networks issues
•Behavioral targeting
•Profitability
•Commoditization
It’s hard to find the sweet spot
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FredCavazza.net
Trend #1: Interoperability
Facebook Connect Google Friend ConnectData Availability Open SocialData Portability
Privacy is the real issue
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FredCavazza.net
Trend #3: Mobile
Toward interoperable niche mobile social networks?
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FredCavazza.net
About Virtual Worlds
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FredCavazza.net
Key characteristics of Virtual Worlds
•Avatars
•Virtual Places
•Virtual Currency
Every service can be virtualized
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FredCavazza.net
Virtual Worlds Hype Cycle
Visibility
TimeTechnology
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
The wheel always keeps turning
![Page 17: 6b iab-chile social networks](https://reader033.vdocuments.net/reader033/viewer/2022051609/547b9a8f5806b5e53f8b465d/html5/thumbnails/17.jpg)
FredCavazza.net
Brands and Virtual Worlds
Every brand can play in the virtual field
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FredCavazza.net
Virtual Worlds issues
•Scalability
•Audience fragmentation
• Interoperability
Virtual Worlds need a technical revolution
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FredCavazza.net
Trend #1: Sophistication
Update (strongly) needed
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FredCavazza.net
Trend #2: Mobilization
Update (strongly) needed
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FredCavazza.net
Trend #3: Sociabilisation
+ =
+ =
Toward virtual social platforms
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FredCavazza.net
Trend #4: Googlization
The first step to a 3D Web
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FredCavazza.net
What will be the
next big thing?
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FredCavazza.net
Sex is the next big thing
What else?
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FredCavazza.net
What will be the 2nd
next big thing?
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FredCavazza.net
Game is the next big thing
Social Music = $
Social Videos = $$
Social Apps = $$$
Social Games = $$$$
Social levers are evolving
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FredCavazza.net
I play, you play, they play
Each segment can be targeted
5 10 15 20 30 40+
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FredCavazza.net
If you don’t find a game for you, then build one
UGG has a huge potential
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FredCavazza.net
I pay, you pay, they charge
Game is serious business
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FredCavazza.net
What you have to
remember
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FredCavazza.net
Content is commodity
You have to provide more than content
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FredCavazza.net
Every thing is free
« The sun shines for everybody, but you canstile rent umbrellas »
Even a free service can be charged
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FredCavazza.net
If you don’t engage, they won’t respond
There are many ways to engage
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FredCavazza.net
Questions?
• To contact me:
– Skype:FredCavazza
– www.FredCavazza.net
– www.MediasSociaux.com
– www.VirtualWorldsNews.fr
– www.RichCommerce.fr
– www.InterfacesRiches.fr
– www.SimpleWeb.fr
– www.Entreprise20.fr
– Twitter.com/fredcavazza
– FriendFeed.com/fredcavazza
– Plurk.com/fredcavazza
– del.icio.us/fredcavazza
– Seesmic.com/fredcavazza
– Ziki.com/fredcavazza
– ClaimID.com/fredcavazza
– www.slideshare.net/fredcavazza
– www.linkedin.com/in/fredcavazza
– www.xing.com/profile/Frederic_CAVAZZA
– www.facebook.com/profile.php?id=500200859
– www.orkut.com/Profile.aspx?uid=9052674536295331899
– mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA
– SURL:Fred Cardozo