6weeks,(increase(engagement(and(revenue( · 2015-10-20 · or donorpath’s platform. ! plan, weeks...
TRANSCRIPT
6-‐WEEKS, INCREASE ENGAGEMENT AND REVENUE
PRESENTS...
Travis Centers!Manager, Fundraising Solutions!
Sarah Bacon!Director of Product!
• Established in 2000, JustGive in a nonprofit organization that provides a simple, secure way for 501(c)(3) organizations to collect online donations!
• Easily set up a custom donation page for #GivingTuesday!!• A JustGive account includes:!
- Customized donation page!- 24/7 access to donation reports!- Downloadable donor data that can be imported into your CRM system, including
DonorPath!!
• Free sign up, no monthly or annual fees, and a low 4.5% processing fee (with option for donors to cover the fee)!
§ WHY #GIVINGTUESDAY.
§ BASICS, CREATE A PLAN.
§ HELP, HOW TO GET IT.
WHAT YOU NEED TO KNOW: • 30,000+ charities, nonprofits, corporations, community groups, and government agencies
participated in 2014. !
• Small to medium size nonprofits are the fastest growing segment of #GivingTuesday participants.!
• Nearly all organizations that received online donations during #GivingTuesday had online gifts at or around the $100 level. !
• #GT is part of something bigger, your CYE giving plan. !!
• Resource Check!
• Social Media!• General email list!• Donors list!• Staff, and volunteer capacity!
!• Reality Check!
• What’s your fundraising goal? !
PLAN, WEEKS 1 TO 2: !
• What’s an Advocate. !
• Identify Your Advocate Team.!- Highly engaged online (Sprout Social)!- Family and friends!- Volunteers!- Board members!
• How to reach out to advocates.!
PLAN, WEEKS 1 TO 2: !
• Create A Personalized, And Branded !Donation Page!
!- Use it year-round!
- Customize the logo, your organization description, donation amounts, program designations and URL!
- Use your custom JustGive donation link anywhere you are soliciting for donations online (website, social media etc.)!!
- Get started at justgive.org/nonprofits
PLAN, WEEKS 3 TO 4: !
• NEW Fundraiser Page!!- Ideal for short-term campaigns like
#GivingTuesday!
- Customize with a photo or video, description, and URL!
- Easy sharing tools for donors!
- Drive urgency with a fundraising goal and deadline!
!
PLAN, WEEKS 3 TO 4: !
• JUSTGIVE helps segment donors, create email list, inform future plans!
!- Itemized detail of every donation
received!
- Donor data (name, email, mailing address, if shared)!
- Ability to download data as a CSV, EXCEL, XML, or PDF file for easy import into CRM programs or DonorPath’s platform. !
PLAN, WEEKS 3 TO 4: !
!• Train Advocates, and provide resources to be successful!
- Pledge cards!- Follow, and promote on Social Media!- Forward emails to 5 friends!- Create, personal fundraising goal !
• Cultivation, Map out and Begin the campaign!- Ideas on creating plan, and content!- Turn goals, to ONE human!- Cocktail party conversation !!
!
PLAN, WEEKS 3 TO 4: !
!• Building, and maintaining momentum with supporters. !
- Rely on the plan, cruise control. !- [remember] Cocktail party conversation, make it personal !- Encourage supports, by sharing and sending love. !!
• Get the board prepared to give early, and often. !- Give early, and often to get the ball rolling…!
• Last check, the bid day is almost here….!- Send out emails to advocates, donors, and anyone who pledged to give on #GT. !- Reinforce, impact. !!
!
PLAN, WEEKS 3 TO 4: !
• #GivingTuesday, Game-Plan!- Morning, Give early, give often. !- Lunch, Momentum. !- Dinner, So close. !- ONE-LAST PUSH !!
!
Tuesday, December 1st. !
• Organizing a thank-a-thon with the board, calling donors and advocates. !!• Send a video from the staff, founder, program recipients…saying thank you! !!• Hosting a “handwritten (or personally typed) thank you note writing” party for advocates
and donors. !!• Send an impact report to your donors!!!!
Wednesday, December 2nd. !
VIRTUAL FUNDRAISING TEAMCreate actionable, realistic plan to kick-off your CYE Giving Campaign!!Fundraising Expert, Coaching• Send Appeals for Optimal Results!• Make an effective ask, close gift or secure pledge!!Fundraising Manager, Manages• Provide tools, and priorities for team!• Help with organizing, and segmenting data!
Fundraising Assistant, Hands-on Help• #GivingTuesday email & social media assets!• #GivingTuesday advocate pledge form, and email!
6-‐WEEKS, INCREASE ENGAGEMENT AND REVENUE
QUESTIONS? !Contact [email protected] or [email protected] !