7-9 henrietta street london wc2e 8ps - don't cry wolf...fortunately, we’re good at some...
TRANSCRIPT
7-9 Henrietta Street London WC2E 8PS
Credentials Document
SO JUST WHOARE WE?We’re a results-oriented, data-driven marketing and PR agency.
We blend cutting-edge creatives with expert storytelling and insight-driven content that delivers real business impact at every touchpoint.
Credentials Document
We were founded on the idea that hours worked means money, which is why we have lengthy retainer agreements and sky-high minimum fees.
Still reading? That’s good... But we’re running out of agency cliches now, so erm, blah blah blah, results-orientated, blah blah blah blah, isn’t it funny how everyone’s always talking about integration and business impact? Blah blah blah, and we will probably bamboozle you with our media blackbook. Blah blah blah, PR PR PR PR.
Credentials Document
OK, time to stop messing about.
There’s a lot of bullshitin PR.
We’re
Don’t Cry Wolf was created to cut through all the PR bullshit.
We exist to help brands communicate honestly and build affinity with their audiences; because people trust people who tell the truth.
Rather than telling you how great we are, we’re going to start by telling you what we’re not great at.
Run-of-the-mill press office: We don’t think an agency should do the same thing day in day out. We think a press office should be run by you, not a group of people you might decide to change every year. And honestly, it’s a bit dull, dry and it’s not what gets us excited.
Pretending: We’re terrible at it, we can’t cover anything up or lie to you about what we think. We just call it like we see it. We’re honest, for better or worse.
Talking about hours: Nope, this isn’t something we care for. We love talking about goals and objectives and Strictly Come Dancing and all sorts of things. But, we’re not going to waste yours or our time talking about the hours we spend on things. It’s not what people should buy from us.
Fortunately, we’re good at some things.
Creative: The big idea. That creative morsel that can take your brand from where it is now to where you want it to be. Whether it’s to launch a product, a new campaign, or inspire a generation, we’ll discover it, develop it and manage the execution from start to finish.
Brand Strategy: What’s it going to take to make your brand distinctive, loved and respected? We’ll use the smart stuff like in-depth qualitative and quantitative research and trend analysis, and then apply emotional intelligence to identify that open space for you to dominate and the right messages to engage your audiences.
Training: Why pay a fortune to have an agency occasionally think about you? Let’s get the right team in place and give them the right knowledge and resources to deliver the right results.
What’s it like to work with us?
We’re transparent, open-minded, dedicated, and good fun - if we do say so ourselves. We also want to have a net positive impact on our local community and work with organisations that are truly making a difference to people’s lives, that’s why we’re a registered B Corp.
But don’t take our word for it,just give one of our clients a call...
Mike Rymanov CEO
[email protected]+44 207 788 7471
Jules Keyte Marketing Manager
[email protected] +44 203 019 3093
Bit of a step too far?
OK, well then check out some of our work...
Case study 1
Flight ClubWhat did we want to do?
Flight Club, the home of social darts. An absolute trailblazer on the London scene and now, looking to go national. Flight Club wanted Don’t Cry Wolf to work closely with its senior executive team to launch the brand in new cities and locations. It wanted to do this in an elegant, on-brand way that wasn’t just another bunch of London luvvies demanding adoration from ‘the regions’ but instead ensured that the brand weaved itself into the local communities.
What did we do?
Well, because we were a bunch of London luvvies we needed to go and actually ask our audiences what they thought we should do. So, we set about holding focus groups in the cities we were launching in, getting to understand the culture, the nuances and the way things should be done. We then did a bit of quant research to confirm some of the trends we unearthed. Finally, we geared up for launch. We invited influencers to come to and work with Flight Club to launch the venues. We built bespoke creative themes that fit with the fabric of each city and made sure that the right people (not some random Z list celebrity) turned up to our launch events.
Case study 1
What happened?
Well, we became part of the city! We had all the tier one and tier two media and influencers come and experience Flight Club in London and then help us shape Flight Club in their cities. We had the press work with us on announcements so that no one was left out. We developed the ‘Flight Club Characters’ bringing the brands’ philosophy of fun, invention, luck and surprise to life (literally, having actors play each role). During the Manchester campaign we increased traffic to Flight Club’s booking areas by 53%, saw 25,000 visit the Manchester page on launch day, and generated 487 pre-bookings in two months. We also generated 76 pieces of coverage, but who’s counting.
What did we learn?
We learnt that in order to get launches right, you needed to involve more than just the brand. You had to bring the audience you wanted to attract along for the ride from the beginning. That meant being honest about teething issues and sharing excitement when things were going well. It meant forming relationships with the right influencers not just the ones with the Twitter Tick. We learnt that just showing up and expecting people to love you, just doesn’t cut it anymore.
Case study 2
Wagestream
What did we want to do?
Wagestream is a startup that helps people access their earned income when they need it so they don’t have to resort to short-term, high-cost credit. It was just a few months old and was the first startup of its kind in Europe. We needed to launch with an attention-grabbing and educational brand purpose and attract interest from employers (potential customers) and workers without any case studies.
What did we do?
We created a new category - Get-Paid-As-You-Go - and launched to influencers and potential employers with a compelling message about giving people the power to choose when they get paid. To drive home the fact that people would no longer need high-cost credit to get by until the end of the month we also organised a “funeral” for payday loans - as luck would have it Wonga had just gone into administration.
Case study 2
What happened?
Our Get-Paid-As-You-Go positioning resonated with press and employers and helped make sure people understood the proposition. Share of voice and awareness amongst employers increased by over 100% and we got strong business and tech media coverage (including City AM, Business Insider, Tech.eu, The Times and Forbes).
What did we learn?
Creating a category and including an enemy in your positioning is great for startup branding. Doing a stunt without any brand recognition was always going to be tough and it didn’t generate much traction in the media or amongst key influencers - except pick-up of the imagery in BBC - we should have waited, but it was low cost and so probably worth a shot.
Case study 3
DSX What did we want to do? Simple, just launch a brand in one of the most noisy, crowded and opaque markets in the financial services world: cryptocurrency. What did we want to do?
Firstly we needed to have a position that could make DSX distinctive. We landed on the fact that DSX was professional and, above all, regulated. While the rest of the cryptocurrency world kept on bleating about how they needed room to breathe without the glare of regulation, DSX took up the position that if it was to ever be taken seriously, crypto needed to work with the traditional financial sector not against it. This became the basis of our brand strategy and our messaging architecture.
Case study 2
What happened?
We created a distinctive position and tone of voice in the market. Then we built a messaging architecture around it that allowed DSX freedom to get involved in the right debates and, stand out from the crowd. We then implemented this position and architecture across all of DSX’ assets, from website to brand design and even down to selecting the right professional font. This gave DSX the necessary platform to clearly outline who their audience was and, importantly, make it clear who it wasn’t. All in all, we launched with 5000 new traders, one new payment partner and a self fulfilling exchange.
What did we learn?
Crypto is a bonkers place to be. No one really knows whats going on and everyone is desperately trying to have an opinion. By taking the higher ground and aligning much more closely with banks and well established financial institutions, we were able to be seen as a different type of player in the crypto world.
If you’re still reading, surely it’s meant to be?
Book in a time to meet or speak to us and let’s talk about your brand and current challenge.
Click here for a link to Sara’s Calendly.
Click here for a link to John’s Calendly.
So, how much is it going to cost?
Right, we’ve already said traditional retainers are chock full of pointless expensive stuff and that we hate talking about hours.
Our pricing is simple really. We look at what you want, work out the value that would bring your business and identify the level of people you’ll need. From there, we work together on coming up with a budget that leaves us motivated and you comfortable.
That’s us.
Never bluffing.
